A data profile of the people who buy, follow and care about Últimas Noticias in Spain — modelled from more than twelve digital signal sources. Últimas Noticias has an estimated audience of 4,943,476 people in Spain.
Últimas Noticias has an estimated audience of 4,943,476 people in Spain. 48.2% are female, 51.8% are male, average age 43.2. Top brand affinities: Political science, Breaking news, Deportivo Alavés, Politics, Public transport.
Top brand affinities include Political science, Breaking news, Deportivo Alavés, with strongest over-indexing on Political science (5.57× the country average).
Demographically, the Últimas Noticias audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.
The typical Últimas Noticias fan in Spain is balanced, around 43.2 years old, with strong Individualism tendencies and a notable affinity for Political science.
The key figures that characterise the Últimas Noticias profile in Spain.
48.2% are female, 51.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 43.2 |
| Estimated audience size | 4,943,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 31% | |
| 50+ | 24% |
of the worldwide Últimas Noticias audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 34.8% |
| Spain | 26.8% |
| Venezuela | 16.8% |
The strongest cross-interests of the Últimas Noticias audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 8.49× | ||
| 02 | Health technology | Business & Career | 8.34× | ||
| 03 | Business intelligence | Business & Career | 7.33× | ||
| 04 | Berlin Wall | Travel & Leisure | 6.99× | ||
| 05 | Las Vegas | Travel & Leisure | 6.44× | ||
| 06 | Deportivo Alavés | Sports | 6.19× | ||
| 07 | Political science | Business & Career | 5.57× | ||
| 08 | Korean cuisine | Food & Beverages | 5.43× | ||
| 09 | Browser games | Games | 4.86× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 4.56× | ||
| 11 | Breaking news | Movies & TV | 4.26× | ||
| 12 | Job interview | Business & Career | 4.06× | ||
| 13 | Caribbean | Travel & Leisure | 3.90× | ||
| 14 | Rayo Vallecano | Travel & Leisure | 3.72× | ||
| 15 | Public transport | Cars & Mobility | 3.67× | ||
| 16 | Paris Saint-Germain | Sports | 2.92× | ||
| 17 | Politics | Politics & Society | 2.37× | ||
| 18 | Financial services | Business & Career | 2.35× | ||
| 19 | Mobile game | Games | 2.20× | ||
| 20 | Sevilla FC | Sports | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.73× | |
| Healthy Lifestyle | BALANCE | 2.57× | |
| Career Orientation | POWER | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.45× | |
| Luxury Orientation | PREMIUM | 0.53× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Últimas Noticias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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