A data profile of the people who buy, follow and care about Últimas Noticias in Brazil — modelled from more than twelve digital signal sources. Últimas Noticias has an estimated audience of 6,414,618 people in Brazil.
Últimas Noticias has an estimated audience of 6,414,618 people in Brazil. 41.8% are female, 58.2% are male, average age 47.9. Top brand affinities: Online newspaper, Hong Leong Bank, Fortaleza Esporte Clube, Fulham F.C., Wolverhampton Wanderers F.C..
Top brand affinities include Online newspaper, Hong Leong Bank, Fortaleza Esporte Clube, with strongest over-indexing on Online newspaper (11.15× the country average).
Demographically, the Últimas Noticias audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Travelling, Convenience Orientation.
The typical Últimas Noticias fan in Brazil is more male, around 47.9 years old, with strong Travelling tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Últimas Noticias profile in Brazil.
41.8% are female, 58.2% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 47.9 |
| Estimated audience size | 6,414,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Últimas Noticias audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 34.8% |
| Spain | 26.8% |
| Venezuela | 16.8% |
The strongest cross-interests of the Últimas Noticias audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hong Leong Bank | Business & Career | 122.50× | ||
| 02 | UniCredit | Business & Career | 37.85× | ||
| 03 | Online newspaper | News | 11.15× | ||
| 04 | Fulham F.C. | Sports | 10.11× | ||
| 05 | Wolverhampton Wanderers F.C. | Sports | 8.09× | ||
| 06 | S.S. Lazio | Sports | 5.75× | ||
| 07 | Porsche Macan | Cars & Mobility | 5.38× | ||
| 08 | Crystal Palace F.C. | Sports | 5.00× | ||
| 09 | Breaking news | Movies & TV | 3.88× | ||
| 10 | Aston Villa F.C. | Sports | 3.49× | ||
| 11 | Ligue 1 | Sports | 3.44× | ||
| 12 | Local news | News | 3.44× | ||
| 13 | Fortaleza Esporte Clube | Sports | 3.05× | ||
| 14 | Max Verstappen | Sports | 3.00× | ||
| 15 | Arsenal F.C. | Sports | 2.44× | ||
| 16 | Goiás Esporte Clube | Sports | 2.23× | ||
| 17 | Spanish language | Politics & Society | 1.91× | ||
| 18 | Manchester City F.C. | Sports | 1.73× | ||
| 19 | Ceará Sporting Club | Sports | 1.64× | ||
| 20 | Serie A | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.97× | |
| Convenience Orientation | PREMIUM | 1.85× | |
| Career Orientation | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Extroversion | THRILL | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Últimas Noticias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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