A data profile of the people who buy, follow and care about O Dia in Brazil — modelled from more than twelve digital signal sources. O Dia has an estimated audience of 6,414,979 people in Brazil.
O Dia has an estimated audience of 6,414,979 people in Brazil. 60.2% are female, 39.8% are male, average age 39.0. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.9× the country average).
Demographically, the O Dia audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Individualism.
The typical O Dia fan in Brazil is more female, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the O Dia profile in Brazil.
60.2% are female, 39.8% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 39.0 |
| Estimated audience size | 6,414,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide O Dia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.4% |
| Portugal | 1.0% |
| United States | 0.4% |
The strongest cross-interests of the O Dia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zendaya | Movies & TV | 4.57× | ||
| 02 | Emma Stone | Movies & TV | 4.57× | ||
| 03 | Anne Hathaway | Movies & TV | 4.53× | ||
| 04 | Sabrina Carpenter | Music & Radio | 3.84× | ||
| 05 | Country music | Music & Radio | 3.02× | ||
| 06 | Rock music | Music & Radio | 3.02× | ||
| 07 | Internet & Social Media | 2.90× | |||
| 08 | Pop music | Music & Radio | 2.90× | ||
| 09 | Shopping malls | Shopping | 2.79× | ||
| 10 | Hip hop music | Music & Radio | 2.55× | ||
| 11 | Medicine | Business & Career | 2.32× | ||
| 12 | Soul music | Music & Radio | 2.32× | ||
| 13 | Furniture | Home & Garden | 2.21× | ||
| 14 | Jazz music | Music & Radio | 2.21× | ||
| 15 | Action movies | Movies & TV | 2.09× | ||
| 16 | Basketball | Sports | 2.09× | ||
| 17 | Heavy metal music | Music & Radio | 2.09× | ||
| 18 | Entrepreneurship | Business & Career | 1.97× | ||
| 19 | Fragrances | Beauty & Wellness | 1.97× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.04× | |
| Individualism | JOY | 1.47× | |
| Spirituality | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Extroversion | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for O Dia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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