A data profile of the people who buy, follow and care about Correio Braziliense in Brazil — modelled from more than twelve digital signal sources. Correio Braziliense has an estimated audience of 3,414,507 people in Brazil.
Correio Braziliense has an estimated audience of 3,414,507 people in Brazil. 60.8% are female, 39.2% are male, average age 38.4. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.89× the country average).
Demographically, the Correio Braziliense audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Individualism, Social Media Usage.
The typical Correio Braziliense fan in Brazil is more female, around 38.4 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Correio Braziliense profile in Brazil.
60.8% are female, 39.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.4 |
| Estimated audience size | 3,414,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Correio Braziliense audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.9% |
| United States | 0.7% |
| Portugal | 0.3% |
The strongest cross-interests of the Correio Braziliense audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 3.04× | ||
| 02 | Rock music | Music & Radio | 3.04× | ||
| 03 | Internet & Social Media | 2.89× | |||
| 04 | Pop music | Music & Radio | 2.89× | ||
| 05 | Shopping malls | Shopping | 2.74× | ||
| 06 | Medicine | Business & Career | 2.43× | ||
| 07 | Hip hop music | Music & Radio | 2.43× | ||
| 08 | Jazz music | Music & Radio | 2.13× | ||
| 09 | Soul music | Music & Radio | 2.13× | ||
| 10 | Action movies | Movies & TV | 2.13× | ||
| 11 | Basketball | Sports | 2.13× | ||
| 12 | Heavy metal music | Music & Radio | 2.13× | ||
| 13 | Tablet computers | Technology & Electronics | 2.13× | ||
| 14 | Entrepreneurship | Business & Career | 1.98× | ||
| 15 | Furniture | Home & Garden | 1.98× | ||
| 16 | Fragrances | Beauty & Wellness | 1.98× | ||
| 17 | Microsoft | Technology & Electronics | 1.82× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.67× | ||
| 19 | Barbecue | Food & Beverages | 1.67× | ||
| 20 | Animated movies | Movies & TV | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Social Media Usage | JOY | 1.26× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Design Affinity | PREMIUM | 0.85× | |
| Extroversion | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Correio Braziliense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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