Rascasse Audience Intelligence

Correio Braziliense Audience in Brazil

A data profile of the people who buy, follow and care about Correio Braziliense in Brazil — modelled from more than twelve digital signal sources. Correio Braziliense has an estimated audience of 3,414,507 people in Brazil.

Correio Braziliense has an estimated audience of 3,414,507 people in Brazil. 60.8% are female, 39.2% are male, average age 38.4. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.

Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.89× the country average).

Demographically, the Correio Braziliense audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Individualism, Social Media Usage.

The typical Correio Braziliense fan in Brazil is more female, around 38.4 years old, with strong Individualism tendencies and a notable affinity for Instagram.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Correio Braziliense profile in Brazil.

Audience size
3.4M
in Brazil
Gender
60.8%
39.2% male
Age
38.4
average years
Country rank
#2018
Website / Newspaper / Magazine in Brazil
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Correio Braziliense

60.8% are female, 39.2% are male, average age 38.4.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Correio Braziliense audience in Brazil
MetricValue
Female60.8%
Male39.2%
Average age38.4
Estimated audience size3,414,507
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Correio Braziliense audience in Brazil
Age bracketShare%
16-1918%
20-2924%
30-3922%
40-4918%
50+18%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Correio Braziliense audience comes from Brazil.

Worldwide audience distribution share by country for Correio Braziliense
CountryShare
Brazil97.9%
United States0.7%
Portugal0.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Correio Braziliense audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Correio Braziliense audience
#·InterestCategoryAffinity×
01Country musicMusic & Radio3.04×
02Rock musicMusic & Radio3.04×
03InstagramInternet & Social Media2.89×
04Pop musicMusic & Radio2.89×
05Shopping mallsShopping2.74×
06MedicineBusiness & Career2.43×
07Hip hop musicMusic & Radio2.43×
08Jazz musicMusic & Radio2.13×
09Soul musicMusic & Radio2.13×
10Action moviesMovies & TV2.13×
11BasketballSports2.13×
12Heavy metal musicMusic & Radio2.13×
13Tablet computersTechnology & Electronics2.13×
14EntrepreneurshipBusiness & Career1.98×
15FurnitureHome & Garden1.98×
16FragrancesBeauty & Wellness1.98×
17MicrosoftTechnology & Electronics1.82×
18Beauty salonsBeauty & Wellness1.67×
19BarbecueFood & Beverages1.67×
20Animated moviesMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Correio Braziliense audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Correio Braziliense audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.52×
Social Media UsageJOY1.26×
Family OrientationCONSERVATISM1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Correio Braziliense audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
Design AffinityPREMIUM0.85×
ExtroversionTHRILL0.86×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Correio Braziliense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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