A data profile of the people who buy, follow and care about Salsa (dance) in Spain — modelled from more than twelve digital signal sources. Salsa (dance) has an estimated audience of 5,209,447 people in Spain.
Salsa (dance) has an estimated audience of 5,209,447 people in Spain. 60.9% are female, 39.1% are male, average age 38.6. Top brand affinities: Local news, Coches.net, Brico Dépôt, Flower, Street dance.
Top brand affinities include Local news, Coches.net, Brico Dépôt, with strongest over-indexing on Local news (5.37× the country average).
Demographically, the Salsa (dance) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Salsa (dance) fan in Spain is more female, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Local news.
The key figures that characterise the Salsa (dance) profile in Spain.
60.9% are female, 39.1% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 38.6 |
| Estimated audience size | 5,209,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Salsa (dance) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.5% |
| Spain | 9.5% |
| Mexico | 6.4% |
The strongest cross-interests of the Salsa (dance) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 5.37× | ||
| 02 | Street dance | Sports | 3.36× | ||
| 03 | Caribbean | Travel & Leisure | 2.69× | ||
| 04 | Otaku | Literature | 2.58× | ||
| 05 | Curly Hair | Beauty & Wellness | 2.48× | ||
| 06 | Isabel Marant | Fashion & Accessoires | 2.26× | ||
| 07 | Rosalia | Music & Radio | 2.16× | ||
| 08 | El Mueble | Home & Garden | 2.01× | ||
| 09 | Father's Day | Kids & Family | 2.01× | ||
| 10 | Brico Dépôt | Shopping | 1.96× | ||
| 11 | Zara Kids | Fashion & Accessoires | 1.90× | ||
| 12 | Coches.net | Cars & Mobility | 1.86× | ||
| 13 | Local food | Food & Beverages | 1.76× | ||
| 14 | Hipercor | Shopping | 1.76× | ||
| 15 | Folklore | Politics & Society | 1.72× | ||
| 16 | Manicure | Beauty & Wellness | 1.55× | ||
| 17 | Flower | Home & Garden | 1.54× | ||
| 18 | Genetics | Kids & Family | 1.53× | ||
| 19 | Motorsport | Cars & Mobility | 1.51× | ||
| 20 | Swimming pool | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Spirituality | BALANCE | 1.36× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Community Orientation | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Salsa (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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