Salsa (dance) Audience in Spain
Salsa (dance) has an estimated audience of 5,209,447 people in Spain. 60.9% are female, 39.1% are male, average age 38.6. Top brand affinities: Brico Dépôt, Local food, Ticketmaster, Reggaeton, Maisons du Monde.
Top brand affinities include Brico Dépôt, Local food, Ticketmaster, with strongest over-indexing on Brico Dépôt (3.44× the country average). Demographically, the Salsa (dance) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Tradition.
Category: Music & Radio · Type: Topic
Demographics of Salsa (dance) fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 38.6 |
| Estimated audience size | 5,209,447 |
Audience persona
The typical Salsa (dance) fan in Spain is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Brico Dépôt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 3.44× | Shopping |
| Local food | 2.35× | Food & Beverages |
| Ticketmaster | 2.21× | Travel & Leisure |
| Reggaeton | 1.78× | Music & Radio |
| Maisons du Monde | 2.77× | Home & Garden |
| Wedding dress | 2.5× | Fashion & Accessoires |
| Liam Neeson | 3.71× | Movies & TV |
| Hair conditioner | 2.6× | Beauty & Wellness |
| Street dance | 3.04× | Sports |
| YouTube Music | 2.25× | Internet & Social Media |
| Crunchyroll | 3.09× | Games |
| Badoo | 1.6× | Internet & Social Media |
| El Mueble | 1.64× | Home & Garden |
| Tinder | 1.89× | Internet & Social Media |
| Boca Juniors | 2.52× | Sports |
| Lunch | 1.72× | Food & Beverages |
| Avianca | 3.06× | Travel & Leisure |
| Father's Day | 1.72× | Kids & Family |
| KaRoL G | 2.44× | Music & Radio |
| La La Land (film) | 4.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.17 |
| Tradition | CONSERVATISM | 1.06 |
| Price Sensitivity | PREMIUM | 1 |
| Social Media Usage | JOY | 0.96 |
| Travelling | THRILL | 0.96 |
| Spirituality | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Spain | 9.5% |
| Mexico | 6.4% |
See Salsa (dance) audiences in other countries
More Music & Radio audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Salsa (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.