Hamlet Audience in United States

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Hamlet has an estimated audience of 3,202,361 people in United States. 63.6% are female, 36.4% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Romeo and Juliet, Romeo and Juliet (1968 film), Othello, Richard Armitage (actor), Paul Potts.

The average Hamlet fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Romeo and Juliet, Romeo and Juliet (1968 film), Othello, with strongest over-indexing on Romeo and Juliet (53.38× the country average). Demographically, the Hamlet audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Hamlet fans

Demographic split for Hamlet audience in United States
MetricValue
Female63.6%
Male36.4%
Average age43.5
Estimated audience size3,202,361

Audience persona

The typical Hamlet fan in United States is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Romeo and Juliet.

Top regions in United States

Top regions ranked by reach for Hamlet in United States
RegionReachAffinity
California491,1521.39×
Texas316,8871.15×
New York233,9371.31×
Florida220,0551.01×
North Carolina163,2051.69×
Pennsylvania115,0101.07×
Illinois114,1151.07×
New Jersey102,2841.26×
Georgia95,1220.96×
Ohio91,1290.92×
Virginia89,0701.14×
Michigan80,0330.96×
Massachusetts77,4931.23×
Indiana76,6421.31×
Washington69,4671.08×
Arizona63,5030.97×
South Carolina58,5101.21×
Tennessee55,9480.87×
Maryland55,2401×
Missouri49,8960.97×
Colorado45,9330.91×
Louisiana45,4151.1×
Minnesota42,7530.93×
Alabama41,0170.92×
Oregon40,4431.1×
Wisconsin38,5670.8×
Kentucky37,4960.93×
Oklahoma36,4831.03×
Connecticut33,4551.04×
Utah31,1361.09×
Nevada24,5390.79×
Arkansas23,6390.9×
Kansas22,6790.9×
Iowa20,7890.79×
Mississippi20,5620.78×
Idaho16,2191.01×
Nebraska15,6790.98×
New Mexico13,6860.85×
Hawaii13,4840.98×
Rhode Island12,5891.24×
New Hampshire11,4760.91×
Washington, District of Columbia11,4591.19×
Maine11,0140.96×
West Virginia10,8300.73×
Delaware7,4250.84×
Montana7,3950.83×
Vermont5,7301.02×
North Dakota5,6720.86×
South Dakota5,4080.73×
Alaska4,7010.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamlet audience
BrandAffinityCategory
Romeo and Juliet53.38×Arts & Culture
Romeo and Juliet (1968 film)54.38×Movies & TV
Othello73.13×Arts & Culture
Richard Armitage (actor)65.61×Movies & TV
Paul Potts187.6×Music & Radio
Sid and Nancy85.67×Movies & TV
Dracula (TV series)23.96×Movies & TV
Texas HoldEm Poker21.77×Games
Roger Deakins83.9×Movies & TV
8 Ball Pool24.15×Sports
Gary Oldman15.02×Movies & TV
Kristin Scott Thomas27.32×Movies & TV
Much Ado About Nothing41.64×Literature
Ginny And Georgia9.67×Movies & TV
William Shakespeare17.45×Literature
Musical film4.4×Movies & TV
Fine art4.32×Business & Career
Waterstones52.48×Literature
Peter Capaldi42.17×Movies & TV
Actor4.29×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamlet audience
TraitClusterScore
Community OrientationOPEN1.84
Urban LifestyleOPEN1.59
TraditionCONSERVATISM1.52
SustainabilityBALANCE1.48
TravellingTHRILL1.47
SpiritualityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Hamlet
CountryShare
United States23.8%
United Kingdom10.2%
Germany6.1%

See Hamlet audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Hamlet have in United States?

Hamlet has an estimated audience of 3,202,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Hamlet fans?

63.6% of Hamlet fans are female, 36.4% are male, with an average age of 43.5 years.

Which brands do Hamlet fans like most?

Hamlet fans show strongest brand affinity for Romeo and Juliet (53.38×), Romeo and Juliet (1968 film) (54.38×), and Othello (73.13×) over the country average.

Where do Hamlet fans live in United States?

Hamlet fans in United States are most concentrated in California (reach 491,152), Texas (reach 316,887), and New York (reach 233,937). These three regions account for the largest share of the active audience.

What other brands do Hamlet fans also like?

Beyond Hamlet itself, the audience over-indexes on Romeo and Juliet (1968 film) (54.38×), Othello (73.13×), Richard Armitage (actor) (65.61×), and Paul Potts (187.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamlet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.