Rascasse Audience Intelligence

Hamlet Audience in United States

A data profile of the people who buy, follow and care about Hamlet in United States — modelled from more than twelve digital signal sources. Hamlet has an estimated audience of 3,343,802 people in United States.

#41among Book / Manga / Comic in United States#159in Literature

The average Hamlet fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Romeo and Juliet, Romeo and Juliet (1968 film), Othello, with strongest over-indexing on Romeo and Juliet (53.38× the country average).

Demographically, the Hamlet audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamlet fan in United States is more female, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Romeo and Juliet.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamlet profile in United States.

Audience size
3.3M
in United States
Gender
63.6%♀
36.4% male
Age
43.5
average years
Country rank
#9385
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamlet fans

63.6% are female, 36.4% are male, average age 43.5.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Hamlet audience in United States
MetricValue
Female63.6%
Male36.4%
Average age43.5
Estimated audience size3,343,802
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Hamlet audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Hamlet audience comes from United States.

Worldwide audience distribution share by country for Hamlet
CountryShare
United States22.3%
United Kingdom9.4%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamlet audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamlet fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K1.56×
02California~400K1.26×
03New York~200K1.26×
04New Jersey~100K1.22×
05Massachusetts~80K1.22×
06Indiana~70K1.22×
07Washington, District of Columbia~10K1.17×
08Utah~30K1.14×
09Texas~300K1.13×
10South Carolina~50K1.13×
11Virginia~90K1.12×
12Oregon~40K1.12×
13Rhode Island~10K1.12×
14Connecticut~40K1.11×
15Washington~70K1.10×
16Pennsylvania~100K1.09×
17Illinois~100K1.08×
18Vermont~6K1.07×
19Maryland~60K1.04×
20Louisiana~40K1.04×
21Colorado~50K1.01×
22Minnesota~50K1.01×
23Hawaii~10K1.01×
24New Hampshire~10K1.01×
25Idaho~20K1.00×
26Maine~10K1.00×
27Oklahoma~30K0.97×
28Nebraska~20K0.97×
29Michigan~80K0.96×
30North Dakota~6K0.96×
31Florida~200K0.94×
32Arizona~60K0.94×
33Delaware~8K0.94×
34Georgia~90K0.93×
35Kansas~20K0.93×
36Wisconsin~40K0.91×
37Ohio~90K0.90×
38Kentucky~40K0.90×
39Montana~8K0.90×
40Alabama~40K0.89×
41Arkansas~20K0.86×
42South Dakota~6K0.86×
43New Mexico~10K0.85×
44Alaska~6K0.85×
45Tennessee~50K0.83×
46Missouri~40K0.83×
47Iowa~20K0.82×
48West Virginia~10K0.81×
49Mississippi~20K0.77×
50Nevada~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Hamlet, United States
0.75×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamlet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamlet audience
#·InterestCategoryAffinity×
01Paul PottsMusic & Radio187.60×
02Sid and NancyMovies & TV85.67×
03Roger DeakinsMovies & TV83.90×
04OthelloArts & Culture73.13×
05Richard Armitage (actor)Movies & TV65.61×
06Romeo and Juliet (1968 film)Movies & TV54.38×
07Romeo and JulietArts & Culture53.38×
08WaterstonesLiterature52.48×
09Peter CapaldiMovies & TV42.17×
10Much Ado About NothingLiterature41.64×
11Kristin Scott ThomasMovies & TV27.32×
128 Ball PoolSports24.15×
13Dracula (TV series)Movies & TV23.96×
14Texas HoldEm PokerGames21.77×
15William ShakespeareLiterature17.45×
16Gary OldmanMovies & TV15.02×
17Musical filmMovies & TV4.40×
18Dick Van DykeMovies & TV4.38×
19Fine artBusiness & Career4.32×
20ActorArts & Culture4.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamlet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamlet audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.12×
Community OrientationOPEN1.98×
SpiritualityBALANCE1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamlet audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.17×
Pet OwnershipJOY1.24×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamlet have in United States?

Hamlet has an estimated audience of 3,343,802 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hamlet fans?

63.6% of Hamlet fans are female, 36.4% are male, with an average age of 43.5 years.

03

Which brands do Hamlet fans like most?

Hamlet fans show strongest brand affinity for Romeo and Juliet (53.38×), Romeo and Juliet (1968 film) (54.38×), and Othello (73.13×) over the country average.

04

Where do Hamlet fans live in United States?

Hamlet fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hamlet fans also like?

Beyond Hamlet itself, the audience over-indexes on Romeo and Juliet (1968 film) (54.38×), Othello (73.13×), Richard Armitage (actor) (65.61×), and Paul Potts (187.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Hamlet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamlet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →