Lunchables Audience in United States

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Lunchables has an estimated audience of 827,341 people in United States. 59.5% are female, 40.5% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Camila Cabello, Emily Osment, Rain or Shine Elasto Painters, Jake T. Austin, Barranquilla.

The average Lunchables fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Camila Cabello, Emily Osment, Rain or Shine Elasto Painters, with strongest over-indexing on Camila Cabello (124.49× the country average). Demographically, the Lunchables audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Lunchables fans

Demographic split for Lunchables audience in United States
MetricValue
Female59.5%
Male40.5%
Average age36.2
Estimated audience size827,341

Audience persona

The typical Lunchables fan in United States is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Camila Cabello.

Top regions in United States

Top regions ranked by reach for Lunchables in United States
RegionReachAffinity
California117,8991.3×
Texas98,4611.38×
Florida59,6801.07×
New York50,9951.1×
Illinois36,0191.31×
North Carolina29,5831.19×
Georgia29,3441.15×
Pennsylvania28,6931.03×
Ohio28,3501.11×
New Jersey23,7751.13×
Michigan23,6861.09×
Virginia22,1531.1×
Maryland18,0011.27×
Tennessee17,8011.07×
Indiana17,7661.18×
Arizona17,0891.01×
Massachusetts16,7121.03×
Washington15,9670.96×
Missouri14,6651.1×
Wisconsin12,1810.98×
Alabama12,1011.05×
South Carolina12,0630.97×
Louisiana11,9161.12×
Colorado11,7800.9×
Kentucky11,6801.13×
Minnesota10,9280.92×
Oklahoma10,1121.1×
Oregon8,5240.9×
Connecticut8,5131.03×
Nevada8,2171.03×
Arkansas7,8121.15×
Kansas7,0391.08×
Mississippi6,7010.98×
Iowa6,6410.97×
Utah6,4890.88×
Nebraska4,6641.12×
New Mexico3,8850.94×
West Virginia3,7690.98×
Idaho3,4310.83×
Hawaii3,3300.94×
New Hampshire2,7250.84×
Rhode Island2,3770.9×
Maine2,3290.79×
Washington, District of Columbia2,3290.94×
Delaware2,2300.98×
South Dakota1,5090.79×
Montana1,3330.58×
North Dakota1,3160.77×
Alaska1,1510.65×
Vermont8840.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lunchables audience
BrandAffinityCategory
Camila Cabello124.49×Music & Radio
Emily Osment44.43×Movies & TV
Rain or Shine Elasto Painters57.8×Travel & Leisure
Jake T. Austin71.24×Movies & TV
Barranquilla41.69×Travel & Leisure
Kelli Berglund63.89×Movies & TV
Woodlands, Singapore78×Travel & Leisure
Avan Jogia26.32×Movies & TV
Frankie Ruiz77.29×Music & Radio
Aventura37.72×Music & Radio
Cuban rumba24.88×Music & Radio
Sofía Reyes71.41×Music & Radio
Lucas Cruikshank55.26×Movies & TV
Home Based Business39.73×Business & Career
Kelly Osbourne9.62×Music & Radio
Jacob Sartorius37.07×Music & Radio
Dembow24.46×Music & Radio
Cuban cuisine18.79×Food & Beverages
Food and drink1.84×Food & Beverages
Food1.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lunchables audience
TraitClusterScore
Convenience OrientationPREMIUM1.56
Career OrientationPOWER1.43
ExtroversionTHRILL1.42
IndulgenceJOY1.33
Social Media UsageJOY1.24
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Lunchables
CountryShare
United States53.2%
United Kingdom6.3%
Germany4.8%

See Lunchables audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Lunchables have in United States?

Lunchables has an estimated audience of 827,341 people in United States, concentrated in California and Texas.

What is the gender split and age of Lunchables fans?

59.5% of Lunchables fans are female, 40.5% are male, with an average age of 36.2 years.

Which brands do Lunchables fans like most?

Lunchables fans show strongest brand affinity for Camila Cabello (124.49×), Emily Osment (44.43×), and Rain or Shine Elasto Painters (57.8×) over the country average.

Where do Lunchables fans live in United States?

Lunchables fans in United States are most concentrated in California (reach 117,899), Texas (reach 98,461), and Florida (reach 59,680). These three regions account for the largest share of the active audience.

What other brands do Lunchables fans also like?

Beyond Lunchables itself, the audience over-indexes on Emily Osment (44.43×), Rain or Shine Elasto Painters (57.8×), Jake T. Austin (71.24×), and Barranquilla (41.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lunchables. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.