Rascasse Audience Intelligence

Lunchables Target Market in United States

A data profile of the people who buy, follow and care about Lunchables in United States — modelled from more than twelve digital signal sources. Lunchables has an estimated audience of 822,247 people in United States.

#98among Sweet in United States#2773among Brand in United States#1499in Food & Beverages

The average Lunchables fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Camila Cabello, Emily Osment, Rain or Shine Elasto Painters, with strongest over-indexing on Camila Cabello (124.49× the country average).

Demographically, the Lunchables audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lunchables fan in United States is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Camila Cabello.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lunchables profile in United States.

Audience size
822K
in United States
Gender
59.5%♀
40.5% male
Age
36.2
average years
Country rank
#26990
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lunchables

59.5% are female, 40.5% are male, average age 36.2.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Lunchables audience in United States
MetricValue
Female59.5%
Male40.5%
Average age36.2
Estimated audience size822,247
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Lunchables audience in United States
Age bracketShare%
16-1918%
20-2928%
30-3927%
40-4916%
50+10%
Fig. 04

Worldwide distribution

52.9%

of the worldwide Lunchables audience comes from United States.

Worldwide audience distribution share by country for Lunchables
CountryShare
United States52.9%
United Kingdom6.4%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lunchables audience in United States is strongest.

Fig. 05

Top regions by affinity

Lunchables customers by region in United States
#RegionReachAffinity×
01Texas~90K1.30×
02Illinois~30K1.27×
03Maryland~20K1.25×
04California~100K1.24×
05Arkansas~8K1.24×
06Louisiana~10K1.22×
07Nebraska~5K1.19×
08North Carolina~30K1.16×
09Mississippi~8K1.15×
10Indiana~20K1.14×
11Kentucky~10K1.13×
12Oklahoma~10K1.12×
13Georgia~30K1.11×
14Missouri~10K1.11×
15Alabama~10K1.10×
16Ohio~30K1.09×
17Kansas~7K1.09×
18Virginia~20K1.08×
19Michigan~20K1.06×
20Tennessee~20K1.06×
21New Jersey~20K1.05×
22Florida~60K1.04×
23New York~50K1.03×
24Nevada~8K1.03×
25West Virginia~4K1.03×
26South Carolina~10K1.01×
27Iowa~7K1.01×
28Delaware~2K1.01×
29Pennsylvania~30K1.00×
30Arizona~20K1.00×
31Connecticut~8K1.00×
32New Mexico~4K0.98×
33Massachusetts~20K0.97×
34Hawaii~3K0.97×
35Washington, District of Columbia~2K0.96×
36Wisconsin~10K0.95×
37Washington~20K0.94×
38Rhode Island~2K0.93×
39Minnesota~10K0.91×
40South Dakota~2K0.89×
41Colorado~10K0.88×
42Oregon~8K0.87×
43North Dakota~1K0.87×
44Idaho~4K0.86×
45Utah~6K0.85×
46New Hampshire~3K0.85×
47Maine~2K0.81×
48Alaska~1K0.81×
49Vermont~1K0.72×
50Montana~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Lunchables, United States
0.67×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lunchables audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lunchables audience
#·InterestCategoryAffinity×
01Camila CabelloMusic & Radio124.49×
02Woodlands, SingaporeTravel & Leisure78.00×
03Frankie RuizMusic & Radio77.29×
04Jake T. AustinMovies & TV71.24×
05Kelli BerglundMovies & TV63.89×
06Rain or Shine Elasto PaintersTravel & Leisure57.80×
07Lucas CruikshankMovies & TV55.26×
08Emily OsmentMovies & TV44.43×
09BarranquillaTravel & Leisure41.69×
10Home Based BusinessBusiness & Career39.73×
11AventuraMusic & Radio37.72×
12Jacob SartoriusMusic & Radio37.07×
13Avan JogiaMovies & TV26.32×
14Cuban rumbaMusic & Radio24.88×
15DembowMusic & Radio24.46×
16Ink cartridgeTechnology & Electronics23.88×
17Cuban cuisineFood & Beverages18.79×
18Kelly OsbourneMusic & Radio9.62×
19FoodFood & Beverages1.92×
20Food and drinkFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lunchables audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lunchables audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
Urban LifestyleOPEN1.63×
ExtroversionTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lunchables audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
DIY MentalityTHRILL0.86×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lunchables's target market in United States?

Lunchables's target market in United States covers an estimated 822,247 people, concentrated in California and Texas.

02

What is the gender split and age of Lunchables customers?

59.5% of the Lunchables audience are female, 40.5% are male, with an average age of 36.2 years.

03

Which brands do Lunchables fans like most?

Lunchables fans show strongest brand affinity for Camila Cabello (124.49×), Emily Osment (44.43×), and Rain or Shine Elasto Painters (57.8×) over the country average.

04

Where do Lunchables fans live in United States?

Lunchables fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lunchables fans also like?

Beyond Lunchables itself, the audience over-indexes on Emily Osment (44.43×), Rain or Shine Elasto Painters (57.8×), Jake T. Austin (71.24×), and Barranquilla (41.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lunchables. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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