Monterrey Institute of Technology and Higher Education Audience in Germany
Monterrey Institute of Technology and Higher Education has an estimated audience of 312,016 people in Germany. 54.9% are female, 45.1% are male, average age 43.3. Top brand affinities: Rossmann, Camargue, Business English, Mayfield, Kentucky, Headhunters (film).
Top brand affinities include Rossmann, Camargue, Business English, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Monterrey Institute of Technology and Higher Education audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Monterrey Institute of Technology and Higher Education fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.3 |
| Estimated audience size | 312,016 |
Audience persona
The typical Monterrey Institute of Technology and Higher Education fan in Germany is balanced, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Camargue | 37.16× | Travel & Leisure |
| Business English | 7.85× | Business & Career |
| Mayfield, Kentucky | 108.47× | Travel & Leisure |
| Headhunters (film) | 11.75× | Movies & TV |
| Gil Ofarim | 2.67× | Music & Radio |
| Mechanic | 3.92× | Cars & Mobility |
| CAC 40 | 2.57× | Business & Career |
| Therme Erding | 6.25× | Travel & Leisure |
| Call option | 12.84× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Fato Concursos | 17.04× | Business & Career |
| Handmade Gifts | 2.2× | Kids & Family |
| Mothercare | 2.01× | Kids & Family |
| Haarlem | 15.55× | Travel & Leisure |
| Natural rubber | 2.19× | Cars & Mobility |
| Faculty of Medicine, Chulalongkorn University | 11.99× | Business & Career |
| Liberace | 5.39× | Music & Radio |
| Jack White | 1.68× | Movies & TV |
| Fantasy Earth: Zero | 5.22× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.39 |
| Career Orientation | POWER | 1.94 |
| Design Affinity | PREMIUM | 1.76 |
| Quality Awareness | PREMIUM | 1.64 |
| Luxury Orientation | PREMIUM | 1.57 |
| DIY Mentality | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 29.8% |
| United States | 13.6% |
| Brazil | 8.6% |
See Monterrey Institute of Technology and Higher Education audiences in other countries
- Monterrey Institute of Technology and Higher Education — United States
- Monterrey Institute of Technology and Higher Education — United Kingdom
- Monterrey Institute of Technology and Higher Education — France
- Monterrey Institute of Technology and Higher Education — Italy
- Monterrey Institute of Technology and Higher Education — Spain
- Monterrey Institute of Technology and Higher Education — Brazil
- Monterrey Institute of Technology and Higher Education — Japan
- Monterrey Institute of Technology and Higher Education — South Korea
- Monterrey Institute of Technology and Higher Education — India
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Monterrey Institute of Technology and Higher Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.