Rascasse Audience Intelligence

Monterrey Institute of Technology and Higher Education Audience in Germany

A data profile of the people who buy, follow and care about Monterrey Institute of Technology and Higher Education in Germany — modelled from more than twelve digital signal sources. Monterrey Institute of Technology and Higher Education has an estimated audience of 312,016 people in Germany.

#57among University in Germany#1577among POI in Germany#1147in Business & Career

Monterrey Institute of Technology and Higher Education has an estimated audience of 312,016 people in Germany. 54.9% are female, 45.1% are male, average age 43.3. Top brand affinities: University of Cambridge, Mapfre, University of Oxford, Humboldt University of Berlin, Columbia University.

Top brand affinities include University of Cambridge, Mapfre, University of Oxford, with strongest over-indexing on University of Cambridge (54.19× the country average).

Demographically, the Monterrey Institute of Technology and Higher Education audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

The typical Monterrey Institute of Technology and Higher Education fan in Germany is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for University of Cambridge.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monterrey Institute of Technology and Higher Education profile in Germany.

Audience size
312K
in Germany
Gender
54.9%♀
45.1% male
Age
43.3
average years
Country rank
#16832
POI in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monterrey Institute of Technology and Higher Education fans

54.9% are female, 45.1% are male, average age 43.3.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Monterrey Institute of Technology and Higher Education audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age43.3
Estimated audience size312,016
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Monterrey Institute of Technology and Higher Education audience in Germany
Age bracketShare%
16-199%
20-2910%
30-3928%
40-4936%
50+17%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Monterrey Institute of Technology and Higher Education audience comes from Germany.

Worldwide audience distribution share by country for Monterrey Institute of Technology and Higher Education
CountryShare
Mexico29.8%
United States13.6%
Brazil8.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monterrey Institute of Technology and Higher Education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monterrey Institute of Technology and Higher Education audience
#·InterestCategoryAffinity×
01MapfreBusiness & Career164.70×
02ScotiabankBusiness & Career93.19×
03University of CambridgeBusiness & Career54.19×
04Columbia UniversityBusiness & Career35.68×
05ESCP EuropeBusiness & Career29.48×
06University of OxfordBusiness & Career26.61×
07University of BonnBusiness & Career24.83×
08Bette MidlerMusic & Radio24.53×
09Free University of BerlinBusiness & Career20.00×
10Rose LeslieMovies & TV20.00×
11Astro (Malaysian satellite television)Movies & TV20.00×
12Victoria JusticeMovies & TV19.38×
13Humboldt University of BerlinBusiness & Career18.33×
14Magic: The GatheringGames17.79×
15University of MannheimBusiness & Career16.42×
16HürriyetNews11.86×
17Motorcycle helmetCars & Mobility10.01×
18In aller FreundschaftMovies & TV7.89×
19Turkish AirlinesTravel & Leisure7.75×
20KitchenwareHome & Garden5.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monterrey Institute of Technology and Higher Education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monterrey Institute of Technology and Higher Education audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.21×
Career OrientationPOWER2.07×
Price SensitivityPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monterrey Institute of Technology and Higher Education audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.50×
Healthy LifestyleBALANCE0.82×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Monterrey Institute of Technology and Higher Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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