A data profile of the people who buy, follow and care about Telcel in Mexico — modelled from more than twelve digital signal sources. Telcel has an estimated audience of 7,054,385 people in Mexico.
The average Telcel fan in Mexico is 33.9 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include AT&T, AutoZone, Movistar, with strongest over-indexing on AT&T (2.05× the country average).
Demographically, the Telcel audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Telcel fan in Mexico is balanced, around 33.9 years old, with strong Price Sensitivity tendencies and a notable affinity for AT&T.
The key figures that characterise the Telcel profile in Mexico.
45.6% are female, 54.4% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 33.9 |
| Estimated audience size | 7,054,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 8% |
of the worldwide Telcel audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 90.4% |
| United States | 3.8% |
| Spain | 1.0% |
Where the Telcel audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamaulipas | ~400K | 1.65× | |
| 02 | Chihuahua | ~300K | 1.30× | |
| 03 | Baja California Sur | ~70K | 1.25× | |
| 04 | Nuevo Leon | ~500K | 1.24× | |
| 05 | Baja California | ~400K | 1.21× | |
| 06 | State of Mexico | ~1M | 1.15× | |
| 07 | Coahuila de Zaragoza | ~200K | 1.15× | |
| 08 | Jalisco | ~600K | 1.10× | |
| 09 | Guerrero | ~200K | 1.08× | |
| 10 | Yucatan | ~200K | 1.06× | |
| 11 | Veracruz (state) | ~400K | 1.05× | |
| 12 | Puebla | ~400K | 1.04× | |
| 13 | Oaxaca | ~200K | 1.00× | |
| 14 | Sinaloa | ~200K | 0.99× | |
| 15 | Michoacan de Ocampo | ~200K | 0.95× | |
| 16 | Durango | ~90K | 0.94× | |
| 17 | Chiapas | ~200K | 0.93× | |
| 18 | Guanajuato | ~300K | 0.88× | |
| 19 | Campeche | ~50K | 0.88× | |
| 20 | Colima | ~40K | 0.88× | |
| 21 | Aguascalientes | ~80K | 0.87× | |
| 22 | Distrito Federal | ~700K | 0.81× | |
| 23 | Nayarit | ~60K | 0.81× | |
| 24 | Morelos | ~100K | 0.78× | |
| 25 | Tlaxcala | ~60K | 0.71× | |
| 26 | Hidalgo | ~100K | 0.67× | |
| 27 | Zacatecas | ~60K | 0.63× |
The strongest cross-interests of the Telcel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgin Mobile | Technology & Electronics | 2.96× | ||
| 02 | 1970s in music | Music & Radio | 2.82× | ||
| 03 | Movistar+ | Movies & TV | 2.22× | ||
| 04 | Rosario Tijeras | Movies & TV | 2.15× | ||
| 05 | AT&T | Technology & Electronics | 2.05× | ||
| 06 | Development studies | Politics & Society | 1.95× | ||
| 07 | Nokia | Technology & Electronics | 1.93× | ||
| 08 | Mobile network operator | Technology & Electronics | 1.92× | ||
| 09 | Demi Moore | Movies & TV | 1.83× | ||
| 10 | Movistar | Technology & Electronics | 1.72× | ||
| 11 | OPPO | Technology & Electronics | 1.66× | ||
| 12 | Pantene | Beauty & Wellness | 1.64× | ||
| 13 | Circle K | Shopping | 1.64× | ||
| 14 | Princesas | Movies & TV | 1.57× | ||
| 15 | Internet service provider | Technology & Electronics | 1.57× | ||
| 16 | Virtual private network | Technology & Electronics | 1.56× | ||
| 17 | New Era Cap Company | Fashion & Accessoires | 1.55× | ||
| 18 | Lewis Hamilton | Sports | 1.54× | ||
| 19 | AutoZone | Cars & Mobility | 1.50× | ||
| 20 | Conceptual art | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.09× | |
| Patriotism | CONSERVATISM | 1.07× | |
| DIY Mentality | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.82× |
Telcel's target market in Mexico covers an estimated 7,054,385 people, concentrated in State of Mexico and Distrito Federal.
45.6% of the Telcel audience are female, 54.4% are male, with an average age of 33.9 years.
Telcel fans show strongest brand affinity for AT&T (2.05×), AutoZone (1.5×), and Movistar (1.72×) over the country average.
Telcel fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~700K), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Telcel itself, the audience over-indexes on AutoZone (1.5×), Movistar (1.72×), Demi Moore (1.83×), and Movistar+ (2.22×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Telcel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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