Telcel Audience in Mexico
Telcel has an estimated audience of 7,054,385 people in Mexico. 45.6% are female, 54.4% are male, average age 33.9. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: AT&T, AutoZone, Movistar, Demi Moore, Movistar+.
The average Telcel fan in Mexico is 33.9 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include AT&T, AutoZone, Movistar, with strongest over-indexing on AT&T (2.05× the country average). Demographically, the Telcel audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Telcel fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 33.9 |
| Estimated audience size | 7,054,385 |
Audience persona
The typical Telcel fan in Mexico is balanced, around 33.9 years old, with strong Travelling tendencies and a notable affinity for AT&T.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,111,896 | 1.15× |
| Distrito Federal | 749,108 | 0.81× |
| Jalisco | 571,858 | 1.1× |
| Nuevo Leon | 525,765 | 1.24× |
| Veracruz (state) | 436,227 | 1.05× |
| Tamaulipas | 390,433 | 1.65× |
| Puebla | 389,117 | 1.04× |
| Baja California | 353,943 | 1.21× |
| Chihuahua | 318,257 | 1.3× |
| Guanajuato | 293,886 | 0.88× |
| Coahuila de Zaragoza | 243,377 | 1.15× |
| Michoacan de Ocampo | 231,567 | 0.95× |
| Chiapas | 196,874 | 0.93× |
| Oaxaca | 194,578 | 1× |
| Guerrero | 194,005 | 1.08× |
| Sinaloa | 185,304 | 0.99× |
| Yucatan | 155,097 | 1.06× |
| Hidalgo | 114,552 | 0.67× |
| Morelos | 94,993 | 0.78× |
| Durango | 91,443 | 0.94× |
| Aguascalientes | 78,059 | 0.87× |
| Baja California Sur | 70,793 | 1.26× |
| Tlaxcala | 57,660 | 0.71× |
| Zacatecas | 55,764 | 0.62× |
| Nayarit | 55,101 | 0.81× |
| Campeche | 47,439 | 0.88× |
| Colima | 39,556 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AT&T | 2.05× | Technology & Electronics |
| AutoZone | 1.5× | Cars & Mobility |
| Movistar | 1.72× | Technology & Electronics |
| Demi Moore | 1.83× | Movies & TV |
| Movistar+ | 2.22× | Movies & TV |
| New Era Cap Company | 1.55× | Fashion & Accessoires |
| Conceptual art | 1.5× | Arts & Culture |
| Rosario Tijeras | 2.15× | Movies & TV |
| Development studies | 1.95× | Politics & Society |
| OPPO | 1.66× | Technology & Electronics |
| Virgin Mobile | 2.96× | Technology & Electronics |
| Mobile network operator | 1.92× | Technology & Electronics |
| Princesas | 1.57× | Movies & TV |
| Internet service provider | 1.57× | Technology & Electronics |
| Pantene | 1.64× | Beauty & Wellness |
| Nokia | 1.93× | Technology & Electronics |
| Circle K | 1.64× | Shopping |
| Virtual private network | 1.56× | Technology & Electronics |
| Lewis Hamilton | 1.54× | Sports |
| 1970s in music | 2.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.12 |
| Spirituality | BALANCE | 1.1 |
| Need for Security | CONSERVATISM | 1.05 |
| Urban Lifestyle | OPEN | 0.95 |
| Extroversion | THRILL | 0.91 |
| Pet Ownership | JOY | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 90.7% |
| United States | 3.5% |
| Spain | 1.0% |
See Telcel audiences in other countries
More Mobile phone operator audiences in Mexico
- Telmex (6,453,879)
- AT&T (5,230,142)
- WIND (Italy) (494,085)
- Vivo (telecommunications) (492,273)
- Telefónica (444,794)
Frequently asked questions
How many fans does Telcel have in Mexico?
Telcel has an estimated audience of 7,054,385 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Telcel fans?
45.6% of Telcel fans are female, 54.4% are male, with an average age of 33.9 years.
Which brands do Telcel fans like most?
Telcel fans show strongest brand affinity for AT&T (2.05×), AutoZone (1.5×), and Movistar (1.72×) over the country average.
Where do Telcel fans live in Mexico?
Telcel fans in Mexico are most concentrated in State of Mexico (reach 1,111,896), Distrito Federal (reach 749,108), and Jalisco (reach 571,858). These three regions account for the largest share of the active audience.
What other brands do Telcel fans also like?
Beyond Telcel itself, the audience over-indexes on AutoZone (1.5×), Movistar (1.72×), Demi Moore (1.83×), and Movistar+ (2.22×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Telcel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.