AT&T Target Market in Mexico
AT&T has an estimated audience of 5,230,142 people in Mexico. 42.7% are female, 57.3% are male, average age 33.5. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Totalplay, New York City, Cinemax, Western Union, Procter & Gamble.
The average AT&T fan in Mexico is 33.5 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Totalplay, New York City, Cinemax, with strongest over-indexing on Totalplay (1.88× the country average). Demographically, the AT&T audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Customer demographics of AT&T
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 33.5 |
| Estimated audience size | 5,230,142 |
Audience persona
The typical AT&T fan in Mexico is more male, around 33.5 years old, with strong Need for Security tendencies and a notable affinity for Totalplay.
AT&T customers by region in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1M | 1.66× |
| Distrito Federal | ~1M | 1.4× |
| Jalisco | ~500K | 1.32× |
| Veracruz (state) | ~400K | 1.2× |
| Nuevo Leon | ~400K | 1.12× |
| Guanajuato | ~300K | 1.36× |
| Puebla | ~300K | 1.11× |
| Baja California | ~300K | 1.19× |
| Chihuahua | ~200K | 1.16× |
| Coahuila de Zaragoza | ~200K | 1.04× |
| Michoacan de Ocampo | ~100K | 0.79× |
| Yucatan | ~100K | 1.29× |
| Chiapas | ~100K | 0.74× |
| Morelos | ~100K | 1.26× |
| Hidalgo | ~100K | 0.83× |
| Guerrero | ~90K | 0.68× |
| Sinaloa | ~90K | 0.63× |
| Oaxaca | ~80K | 0.54× |
| Aguascalientes | ~70K | 1.06× |
| Durango | ~60K | 0.77× |
| Tlaxcala | ~50K | 0.77× |
| Zacatecas | ~50K | 0.68× |
| Campeche | ~40K | 1.05× |
| Nayarit | ~40K | 0.78× |
| Colima | ~30K | 0.95× |
| Baja California Sur | ~30K | 0.69× |
Top brand affinities of the AT&T audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Totalplay | 1.88× | Technology & Electronics |
| New York City | 1.71× | Travel & Leisure |
| Cinemax | 2.12× | Movies & TV |
| Western Union | 1.52× | Business & Career |
| Procter & Gamble | 1.62× | Home & Garden |
| Pantene | 1.73× | Beauty & Wellness |
| Virtual private network | 1.74× | Technology & Electronics |
| Cuauhtémoc Moctezuma Brewery | 1.6× | Food & Beverages |
| Firefox | 1.83× | Internet & Social Media |
| Cincinnati | 1.81× | Travel & Leisure |
| Fast-moving consumer goods | 1.82× | Business & Career |
| PPG Industries | 2.57× | Business & Career |
| Dubstep | 1.52× | Music & Radio |
| Mars | 1.69× | Food & Beverages |
| Unilever | 1.55× | Home & Garden |
| Animal breeding | 1.81× | Pets & Animals |
| Proxy server | 1.65× | Internet & Social Media |
| Solaris (operating system) | 1.98× | Technology & Electronics |
| Internet privacy | 1.6× | Technology & Electronics |
| Cerveza Victoria México | 2.09× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.15 |
| Tradition | CONSERVATISM | 1.07 |
| Community Orientation | OPEN | 1 |
| Patriotism | CONSERVATISM | 0.96 |
| Social Media Usage | JOY | 0.95 |
| Career Orientation | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.4% |
| Mexico | 8.9% |
| Brazil | 2.6% |
See AT&T audiences in other countries
More Mobile phone operator audiences in Mexico
- Telcel (7,054,385)
- Telmex (6,453,879)
- WIND (Italy) (494,085)
- Vivo (telecommunications) (492,273)
- Telefónica (444,794)
Frequently asked questions
Who is AT&T's target market in Mexico?
AT&T's target market in Mexico covers an estimated 5,230,142 people, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of AT&T customers?
42.7% of the AT&T audience are female, 57.3% are male, with an average age of 33.5 years.
Which brands do AT&T fans like most?
AT&T fans show strongest brand affinity for Totalplay (1.88×), New York City (1.71×), and Cinemax (2.12×) over the country average.
Where do AT&T fans live in Mexico?
AT&T fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do AT&T fans also like?
Beyond AT&T itself, the audience over-indexes on New York City (1.71×), Cinemax (2.12×), Western Union (1.52×), and Procter & Gamble (1.62×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for AT&T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.