A data profile of the people who buy, follow and care about AT&T in Mexico — modelled from more than twelve digital signal sources. AT&T has an estimated audience of 5,467,662 people in Mexico.
The average AT&T fan in Mexico is 33.5 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Totalplay, New York City, Cinemax, with strongest over-indexing on Totalplay (1.88× the country average).
Demographically, the AT&T audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical AT&T fan in Mexico is more male, around 33.5 years old, with strong Need for Security tendencies and a notable affinity for Totalplay.
The key figures that characterise the AT&T profile in Mexico.
42.7% are female, 57.3% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 33.5 |
| Estimated audience size | 5,467,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide AT&T audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 70.6% |
| Mexico | 9.2% |
| Brazil | 2.6% |
Where the AT&T audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1M | 1.66× | |
| 02 | Distrito Federal | ~1M | 1.40× | |
| 03 | Guanajuato | ~300K | 1.36× | |
| 04 | Jalisco | ~500K | 1.32× | |
| 05 | Yucatan | ~100K | 1.29× | |
| 06 | Morelos | ~100K | 1.26× | |
| 07 | Veracruz (state) | ~400K | 1.20× | |
| 08 | Baja California | ~300K | 1.19× | |
| 09 | Chihuahua | ~200K | 1.16× | |
| 10 | Nuevo Leon | ~400K | 1.12× | |
| 11 | Puebla | ~300K | 1.11× | |
| 12 | Aguascalientes | ~70K | 1.06× | |
| 13 | Campeche | ~40K | 1.05× | |
| 14 | Coahuila de Zaragoza | ~200K | 1.04× | |
| 15 | Colima | ~30K | 0.95× | |
| 16 | Hidalgo | ~100K | 0.83× | |
| 17 | Michoacan de Ocampo | ~100K | 0.79× | |
| 18 | Nayarit | ~40K | 0.78× | |
| 19 | Durango | ~60K | 0.77× | |
| 20 | Tlaxcala | ~50K | 0.77× | |
| 21 | Chiapas | ~100K | 0.74× | |
| 22 | Baja California Sur | ~30K | 0.69× | |
| 23 | Guerrero | ~90K | 0.68× | |
| 24 | Zacatecas | ~50K | 0.68× | |
| 25 | Sinaloa | ~90K | 0.63× | |
| 26 | Oaxaca | ~80K | 0.54× |
The strongest cross-interests of the AT&T audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PPG Industries | Business & Career | 2.57× | ||
| 02 | Cinemax | Movies & TV | 2.12× | ||
| 03 | Cerveza Victoria México | POI | 2.09× | ||
| 04 | Solaris (operating system) | Technology & Electronics | 1.98× | ||
| 05 | Totalplay | Technology & Electronics | 1.88× | ||
| 06 | Firefox | Internet & Social Media | 1.83× | ||
| 07 | Fast-moving consumer goods | Business & Career | 1.82× | ||
| 08 | Cincinnati | Travel & Leisure | 1.81× | ||
| 09 | Animal breeding | Pets & Animals | 1.81× | ||
| 10 | Virtual private network | Technology & Electronics | 1.74× | ||
| 11 | Pantene | Beauty & Wellness | 1.73× | ||
| 12 | New York City | Travel & Leisure | 1.71× | ||
| 13 | Mars | Food & Beverages | 1.69× | ||
| 14 | Proxy server | Internet & Social Media | 1.65× | ||
| 15 | Procter & Gamble | Home & Garden | 1.62× | ||
| 16 | Cuauhtémoc Moctezuma Brewery | Food & Beverages | 1.60× | ||
| 17 | Internet privacy | Technology & Electronics | 1.60× | ||
| 18 | Unilever | Home & Garden | 1.55× | ||
| 19 | Western Union | Business & Career | 1.52× | ||
| 20 | Dubstep | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.15× | |
| Tradition | CONSERVATISM | 1.07× | |
| Community Orientation | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.74× |
AT&T's target market in Mexico covers an estimated 5,467,662 people, concentrated in State of Mexico and Distrito Federal.
42.7% of the AT&T audience are female, 57.3% are male, with an average age of 33.5 years.
AT&T fans show strongest brand affinity for Totalplay (1.88×), New York City (1.71×), and Cinemax (2.12×) over the country average.
AT&T fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond AT&T itself, the audience over-indexes on New York City (1.71×), Cinemax (2.12×), Western Union (1.52×), and Procter & Gamble (1.62×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for AT&T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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