Telmex Audience in Mexico
Telmex has an estimated audience of 6,453,878 people in Mexico. 53.0% are female, 47.0% are male, average age 36.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: MSN, Pedro Pascal, Bruce Willis, Catholic Church, Travel agency.
The average Telmex fan in Mexico is 36.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include MSN, Pedro Pascal, Bruce Willis, with strongest over-indexing on MSN (3.38× the country average). Demographically, the Telmex audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Telmex fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 36.6 |
| Estimated audience size | 6,453,878 |
Audience persona
The typical Telmex fan in Mexico is balanced, around 36.6 years old, with strong Travelling tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,338,415 | 1.51× |
| Distrito Federal | 1,117,793 | 1.32× |
| Jalisco | 492,948 | 1.03× |
| Veracruz (state) | 466,379 | 1.23× |
| Puebla | 395,389 | 1.15× |
| Tamaulipas | 371,366 | 1.72× |
| Nuevo Leon | 347,727 | 0.9× |
| Guerrero | 254,145 | 1.55× |
| Guanajuato | 252,997 | 0.83× |
| Chihuahua | 195,660 | 0.88× |
| Coahuila de Zaragoza | 185,809 | 0.96× |
| Michoacan de Ocampo | 183,441 | 0.82× |
| Chiapas | 175,011 | 0.9× |
| Oaxaca | 154,020 | 0.86× |
| Yucatan | 150,075 | 1.12× |
| Morelos | 116,452 | 1.04× |
| Hidalgo | 116,444 | 0.74× |
| Sinaloa | 103,339 | 0.6× |
| Tlaxcala | 93,820 | 1.27× |
| Baja California Sur | 77,018 | 1.49× |
| Aguascalientes | 70,481 | 0.86× |
| Durango | 60,187 | 0.67× |
| Nayarit | 54,016 | 0.87× |
| Zacatecas | 52,994 | 0.65× |
| Campeche | 48,412 | 0.98× |
| Baja California | 38,507 | 0.14× |
| Colima | 36,886 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.38× | News |
| Pedro Pascal | 3.8× | Movies & TV |
| Bruce Willis | 3.78× | Movies & TV |
| Catholic Church | 2.46× | Politics & Society |
| Travel agency | 2.96× | Travel & Leisure |
| Banana | 2.54× | Food & Beverages |
| Sarcasm | 2.61× | Politics & Society |
| Game consoles | 1.89× | Technology & Electronics |
| Dentistry | 2.65× | Business & Career |
| El País | 2.49× | News |
| Office 365 | 2.57× | Technology & Electronics |
| Volaris | 1.57× | Travel & Leisure |
| High school | 3.19× | Business & Career |
| Freeware | 2.21× | Technology & Electronics |
| Broadcasting of sports events | 2.8× | Movies & TV |
| Google Drive | 2.44× | Technology & Electronics |
| Pilsner | 3.69× | Food & Beverages |
| Sexology | 2.48× | Kids & Family |
| Avocado | 2.72× | Food & Beverages |
| Multi-level marketing | 2.96× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.51 |
| Risk Appetite | THRILL | 1.17 |
| Urban Lifestyle | OPEN | 1.13 |
| Quality Awareness | PREMIUM | 1.07 |
| Spirituality | BALANCE | 1.03 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 93.3% |
| United States | 2.3% |
| Spain | 0.7% |
See Telmex audiences in other countries
More Mobile phone operator audiences in Mexico
- Telcel (7,054,385)
- AT&T (5,230,142)
- WIND (Italy) (494,085)
- Vivo (telecommunications) (492,273)
- Telefónica (444,794)
Frequently asked questions
How many fans does Telmex have in Mexico?
Telmex has an estimated audience of 6,453,878 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Telmex fans?
53.0% of Telmex fans are female, 47.0% are male, with an average age of 36.6 years.
Which brands do Telmex fans like most?
Telmex fans show strongest brand affinity for MSN (3.38×), Pedro Pascal (3.8×), and Bruce Willis (3.78×) over the country average.
Where do Telmex fans live in Mexico?
Telmex fans in Mexico are most concentrated in State of Mexico (reach 1,338,415), Distrito Federal (reach 1,117,793), and Jalisco (reach 492,948). These three regions account for the largest share of the active audience.
What other brands do Telmex fans also like?
Beyond Telmex itself, the audience over-indexes on Pedro Pascal (3.8×), Bruce Willis (3.78×), Catholic Church (2.46×), and Travel agency (2.96×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Telmex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.