A data profile of the people who buy, follow and care about Totalplay in Mexico — modelled from more than twelve digital signal sources. Totalplay has an estimated audience of 4,177,236 people in Mexico.
The average Totalplay fan in Mexico is 33.6 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Pedro Pascal, Hugh Jackman, Morgan Freeman, with strongest over-indexing on Pedro Pascal (11.83× the country average).
Demographically, the Totalplay audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Totalplay fan in Mexico is balanced, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Pedro Pascal.
The key figures that characterise the Totalplay profile in Mexico.
47.3% are female, 52.7% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 33.6 |
| Estimated audience size | 4,177,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 5% |
of the worldwide Totalplay audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 95.0% |
| United States | 1.9% |
| Canada | 0.3% |
Where the Totalplay audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 2.36× | |
| 02 | Distrito Federal | ~1M | 2.13× | |
| 03 | Quintana Roo | ~100K | 1.83× | |
| 04 | Jalisco | ~500K | 1.76× | |
| 05 | Tamaulipas | ~200K | 1.69× | |
| 06 | Nuevo Leon | ~400K | 1.60× | |
| 07 | Chihuahua | ~200K | 1.44× | |
| 08 | Baja California | ~200K | 1.31× | |
| 09 | Guanajuato | ~200K | 1.13× | |
| 10 | Coahuila de Zaragoza | ~100K | 1.12× | |
| 11 | Morelos | ~70K | 1.12× | |
| 12 | Veracruz (state) | ~200K | 1.08× | |
| 13 | Aguascalientes | ~50K | 1.06× | |
| 14 | Puebla | ~200K | 1.04× | |
| 15 | Yucatan | ~80K | 0.94× | |
| 16 | Hidalgo | ~80K | 0.90× | |
| 17 | Nayarit | ~30K | 0.69× | |
| 18 | Colima | ~20K | 0.67× | |
| 19 | Chiapas | ~70K | 0.57× | |
| 20 | Michoacan de Ocampo | ~60K | 0.44× | |
| 21 | Durango | ~20K | 0.44× | |
| 22 | Guerrero | ~30K | 0.27× | |
| 23 | Campeche | ~7K | 0.24× | |
| 24 | Baja California Sur | ~7K | 0.23× | |
| 25 | Zacatecas | ~10K | 0.22× | |
| 26 | Tlaxcala | ~10K | 0.22× |
The strongest cross-interests of the Totalplay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedro Pascal | Movies & TV | 11.83× | ||
| 02 | Hugh Jackman | Movies & TV | 11.83× | ||
| 03 | Morgan Freeman | Movies & TV | 11.83× | ||
| 04 | Milla Jovovich | Movies & TV | 11.83× | ||
| 05 | True Detective | Movies & TV | 11.83× | ||
| 06 | Mark Ruffalo | Movies & TV | 11.83× | ||
| 07 | Ewan McGregor | Movies & TV | 11.83× | ||
| 08 | Liam Hemsworth | Movies & TV | 11.83× | ||
| 09 | Jeremy Renner | Movies & TV | 11.83× | ||
| 10 | Patrick Swayze | Movies & TV | 11.83× | ||
| 11 | Benedict Cumberbatch | Movies & TV | 11.83× | ||
| 12 | Will.i.am | Music & Radio | 11.83× | ||
| 13 | Chadwick Boseman | Movies & TV | 11.83× | ||
| 14 | Julie Andrews | Movies & TV | 11.83× | ||
| 15 | Bill Murray | Movies & TV | 11.83× | ||
| 16 | Banana | Food & Beverages | 3.00× | ||
| 17 | Sarcasm | Politics & Society | 3.00× | ||
| 18 | Travel agency | Travel & Leisure | 3.00× | ||
| 19 | El País | News | 3.00× | ||
| 20 | Catholic Church | Politics & Society | 2.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.29× | |
| Need for Security | CONSERVATISM | 1.78× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Indulgence | JOY | 0.87× | |
| Tradition | CONSERVATISM | 0.87× |
Totalplay's target market in Mexico covers an estimated 4,177,236 people, concentrated in State of Mexico and Distrito Federal.
47.3% of the Totalplay audience are female, 52.7% are male, with an average age of 33.6 years.
Totalplay fans show strongest brand affinity for Pedro Pascal (11.83×), Hugh Jackman (11.83×), and Morgan Freeman (11.83×) over the country average.
Totalplay fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Totalplay itself, the audience over-indexes on Hugh Jackman (11.83×), Morgan Freeman (11.83×), Milla Jovovich (11.83×), and True Detective (11.83×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Totalplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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