Fiesta Mart Audience in United States

Fiesta Mart logo

Fiesta Mart has an estimated audience of 843,388 people in United States. 45.4% are female, 54.6% are male, average age 28.4. Top regions: Texas, Illinois, California. Top brand affinities: ASAP Mob, Makerere University, QuikTrip, Regions of the Philippines, Taco Bell.

The average Fiesta Mart fan in United States is 28.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Illinois, California. Top brand affinities include ASAP Mob, Makerere University, QuikTrip, with strongest over-indexing on ASAP Mob (423.19× the country average). Demographically, the Fiesta Mart audience skews balanced with an average age of 28.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Fiesta Mart fans

Demographic split for Fiesta Mart audience in United States
MetricValue
Female45.4%
Male54.6%
Average age28.4
Estimated audience size843,388

Audience persona

The typical Fiesta Mart fan in United States is balanced, around 28.4 years old, with strong Quality Awareness tendencies and a notable affinity for ASAP Mob.

Top regions in United States

Top regions ranked by reach for Fiesta Mart in United States
RegionReachAffinity
Texas632,54126.71×
Illinois330,24711.75×
California52,1990.56×
Oklahoma16,6441.78×
Tennessee14,6620.87×
Florida13,2840.23×
Wisconsin7,5260.59×
Oregon5,6670.59×
New York5,4100.11×
Virginia5,3490.26×
Indiana5,0740.33×
Louisiana5,0470.46×
Arizona4,8590.28×
Georgia3,7430.14×
New Mexico3,2320.76×
Hawaii2,8630.79×
North Carolina2,6840.11×
New Jersey2,6270.12×
Michigan2,5980.12×
Arkansas2,4160.35×
Ohio2,4010.09×
Nevada2,2840.28×
Washington2,0700.12×
Pennsylvania2,0220.07×
Missouri1,9650.14×
Colorado1,9220.14×
Alabama1,9080.16×
Iowa1,6480.24×
Minnesota1,6070.13×
Maryland1,3830.1×
Kansas1,3070.2×
South Carolina1,2500.1×
Mississippi1,1830.17×
Kentucky1,0870.1×
Massachusetts1,0240.06×
Utah8050.11×
Connecticut7080.08×
Nebraska5910.14×
Delaware5040.22×
West Virginia3420.09×
Idaho3380.08×
Alaska2920.16×
Washington, District of Columbia2760.11×
Montana2550.11×
South Dakota2510.13×
Vermont2480.17×
North Dakota2450.14×
New Hampshire2410.07×
Wyoming2370.19×
Rhode Island2330.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fiesta Mart audience
BrandAffinityCategory
ASAP Mob423.19×Music & Radio
Makerere University99.29×Business & Career
QuikTrip6.49×Shopping
Regions of the Philippines20×Politics & Society
Taco Bell3.04×Food & Beverages
Philippine Stock Exchange20×Business & Career
CVS Pharmacy3.05×Shopping
Cebuano language20×Politics & Society
Boracay20×Travel & Leisure
Kroger2.63×Food & Beverages
Dollar General2.19×Shopping
Kapampangan language20×Politics & Society
7-Eleven2.93×Shopping
Instant messaging2.17×Internet & Social Media
FIFA World Cup2.09×Sports
Spanish language2.91×Politics & Society
Petróleo5.66×Cars & Mobility
Music of the Philippines20×Music & Radio
Aldi1.95×Shopping
Singles Day20×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fiesta Mart audience
TraitClusterScore
Quality AwarenessPREMIUM1.57
Family OrientationCONSERVATISM1.47
Price SensitivityPREMIUM1.44
Urban LifestyleOPEN1.4
Convenience OrientationPREMIUM1.3
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Fiesta Mart
CountryShare
United States94.9%
Mexico1.3%
Spain0.7%

See Fiesta Mart audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Fiesta Mart have in United States?

Fiesta Mart has an estimated audience of 843,388 people in United States, concentrated in Texas and Illinois.

What is the gender split and age of Fiesta Mart fans?

45.4% of Fiesta Mart fans are female, 54.6% are male, with an average age of 28.4 years.

Which brands do Fiesta Mart fans like most?

Fiesta Mart fans show strongest brand affinity for ASAP Mob (423.19×), Makerere University (99.29×), and QuikTrip (6.49×) over the country average.

Where do Fiesta Mart fans live in United States?

Fiesta Mart fans in United States are most concentrated in Texas (reach 632,541), Illinois (reach 330,247), and California (reach 52,199). These three regions account for the largest share of the active audience.

What other brands do Fiesta Mart fans also like?

Beyond Fiesta Mart itself, the audience over-indexes on Makerere University (99.29×), QuikTrip (6.49×), Regions of the Philippines (20×), and Taco Bell (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiesta Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.