Rascasse Audience Intelligence

Fiesta Mart Target Market in United States

A data profile of the people who buy, follow and care about Fiesta Mart in United States — modelled from more than twelve digital signal sources. Fiesta Mart has an estimated audience of 836,314 people in United States.

#54among Supermarket in United States#2728among Brand in United States#408in Shopping

The average Fiesta Mart fan in United States is 28.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Illinois, California.

Top brand affinities include ASAP Mob, Makerere University, QuikTrip, with strongest over-indexing on ASAP Mob (423.19× the country average).

Demographically, the Fiesta Mart audience skews balanced with an average age of 28.4, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fiesta Mart fan in United States is balanced, around 28.4 years old, with strong Tradition tendencies and a notable affinity for ASAP Mob.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiesta Mart profile in United States.

Audience size
836K
in United States
Gender
45.4%♀
54.6% male
Age
28.4
average years
Country rank
#26656
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fiesta Mart

45.4% are female, 54.6% are male, average age 28.4.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Fiesta Mart audience in United States
MetricValue
Female45.4%
Male54.6%
Average age28.4
Estimated audience size836,314
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Fiesta Mart audience in United States
Age bracketShare%
16-1956%
20-2916%
30-3913%
40-4910%
50+6%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Fiesta Mart audience comes from United States.

Worldwide audience distribution share by country for Fiesta Mart
CountryShare
United States94.7%
Mexico1.3%
Spain0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiesta Mart audience in United States is strongest.

Fig. 05

Top regions by affinity

Fiesta Mart customers by region in United States
#RegionReachAffinity×
01Texas~600K27.17×
02Illinois~300K12.27×
03Oklahoma~20K1.72×
04Hawaii~3K0.85×
05Alaska~2K0.84×
06Vermont~1K0.84×
07North Dakota~1K0.83×
08Maine~2K0.82×
09Rhode Island~2K0.82×
10Montana~2K0.82×
11South Dakota~2K0.82×
12New Hampshire~3K0.81×
13West Virginia~3K0.80×
14Idaho~3K0.77×
15Tennessee~10K0.76×
16New Mexico~3K0.73×
17Nebraska~3K0.66×
18Delaware~2K0.66×
19Washington, District of Columbia~2K0.63×
20California~60K0.59×
21Connecticut~5K0.59×
22Utah~4K0.58×
23Mississippi~4K0.58×
24Wisconsin~7K0.56×
25Oregon~5K0.56×
26Louisiana~6K0.55×
27Kentucky~6K0.54×
28Arkansas~4K0.54×
29Nevada~4K0.53×
30Kansas~4K0.53×
31Iowa~4K0.50×
32Massachusetts~8K0.47×
33South Carolina~6K0.46×
34Alabama~5K0.44×
35Arizona~7K0.43×
36Maryland~6K0.41×
37Missouri~6K0.41×
38Indiana~6K0.40×
39Minnesota~5K0.38×
40Colorado~5K0.37×
41Pennsylvania~10K0.34×
42Washington~6K0.34×
43Ohio~9K0.33×
44North Carolina~8K0.33×
45Michigan~7K0.33×
46Virginia~7K0.33×
47New Jersey~7K0.32×
48Georgia~8K0.30×
49Florida~10K0.26×
50New York~10K0.21×
Fig. 06

Affinity by region

Affinity by region — Fiesta Mart, United States
0.21×1.00×27.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiesta Mart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiesta Mart audience
#·InterestCategoryAffinity×
01ASAP MobMusic & Radio423.19×
02Makerere UniversityBusiness & Career99.29×
03Regions of the PhilippinesPolitics & Society20.00×
04Philippine Stock ExchangeBusiness & Career20.00×
05Cebuano languagePolitics & Society20.00×
06BoracayTravel & Leisure20.00×
07Kapampangan languagePolitics & Society20.00×
08Music of the PhilippinesMusic & Radio20.00×
09QuikTripShopping6.49×
10PetróleoCars & Mobility5.66×
11CVS PharmacyShopping3.05×
12Taco BellFood & Beverages3.04×
137-ElevenShopping2.93×
14Spanish languagePolitics & Society2.91×
15KrogerFood & Beverages2.63×
16Dollar GeneralShopping2.19×
17Instant messagingInternet & Social Media2.17×
18FIFA World CupSports2.09×
19AldiShopping1.95×
20FIFA World Cup 2026Sports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiesta Mart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiesta Mart audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.24×
Price SensitivityPREMIUM1.17×
Urban LifestyleOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiesta Mart audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.69×
Early Adopter MentalityPOWER0.73×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fiesta Mart's target market in United States?

Fiesta Mart's target market in United States covers an estimated 836,314 people, concentrated in Texas and Illinois.

02

What is the gender split and age of Fiesta Mart customers?

45.4% of the Fiesta Mart audience are female, 54.6% are male, with an average age of 28.4 years.

03

Which brands do Fiesta Mart fans like most?

Fiesta Mart fans show strongest brand affinity for ASAP Mob (423.19×), Makerere University (99.29×), and QuikTrip (6.49×) over the country average.

04

Where do Fiesta Mart fans live in United States?

Fiesta Mart fans in United States are most concentrated in Texas (reach ~600K), Illinois (reach ~300K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fiesta Mart fans also like?

Beyond Fiesta Mart itself, the audience over-indexes on Makerere University (99.29×), QuikTrip (6.49×), Regions of the Philippines (20×), and Taco Bell (3.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fiesta Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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