Rascasse Audience Intelligence

Music of the Philippines Audience in United States

Name: Music of the Philippines — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Music of the Philippines in United States — modelled from more than twelve digital signal sources. Music of the Philippines has an estimated audience of 608,157 people in United States.

#377among Musical genre in United States #10581among Topic in United States #4481in Music & Radio

The average Music of the Philippines fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jollibee, FlightAware, Peter Thiel, with strongest over-indexing on Jollibee (21.96× the country average).

Demographically, the Music of the Philippines audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Music of the Philippines fan in United States is more female, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Jollibee.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music of the Philippines profile in United States.

Audience size

608K

in United States

Gender

56.1%♀

43.9% male

Age

42.0

average years

Country rank

#32538

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Music of the Philippines fans

56.1% are female, 43.9% are male, average age 42.0.

Fig. 02

Gender split

56.1%

Female

43.9%

Male

Demographic split for Music of the Philippines audience in United States
Metric	Value
Female	56.1%
Male	43.9%
Average age	42.0
Estimated audience size	608,157

Fig. 03

Age distribution

Age distribution of the Music of the Philippines audience in United States
Age bracket	Share	%
16-19		13%
20-29		19%
30-39		19%
40-49		22%
50+		27%

Fig. 04

Worldwide distribution

13.2%

of the worldwide Music of the Philippines audience comes from United States.

Worldwide audience distribution share by country for Music of the Philippines
Country	Share
Philippines	39.9%
United States	13.2%
United Arab Emirates	6.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music of the Philippines audience in United States is strongest.

Fig. 05

Top regions by affinity

Music of the Philippines fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~9K	3.30×
02	California	~90K	1.36×
03	Nevada	~8K	1.30×
04	Alaska	~2K	1.19×
05	North Dakota	~1K	1.15×
06	Delaware	~2K	1.07×
07	Rhode Island	~2K	1.05×
08	South Dakota	~1K	1.05×
09	West Virginia	~3K	1.03×
10	New Hampshire	~2K	1.03×
11	Maine	~2K	1.03×
12	Montana	~2K	1.03×
13	Vermont	~1K	1.03×
14	New Mexico	~3K	1.02×
15	Washington, District of Columbia	~2K	1.01×
16	Idaho	~3K	1.00×
17	Washington	~10K	0.99×
18	Mississippi	~5K	0.99×
19	Nebraska	~3K	0.99×
20	Arkansas	~5K	0.98×
21	Kansas	~5K	0.97×
22	Oklahoma	~6K	0.96×
23	Iowa	~5K	0.96×
24	Louisiana	~7K	0.95×
25	Kentucky	~7K	0.95×
26	Connecticut	~6K	0.95×
27	Utah	~5K	0.95×
28	Alabama	~8K	0.94×
29	Oregon	~7K	0.94×
30	Indiana	~10K	0.93×
31	Missouri	~9K	0.93×
32	South Carolina	~9K	0.93×
33	Wisconsin	~8K	0.93×
34	Tennessee	~10K	0.92×
35	Minnesota	~8K	0.92×
36	Virginia	~10K	0.91×
37	Arizona	~10K	0.91×
38	Maryland	~10K	0.91×
39	Colorado	~9K	0.91×
40	New Jersey	~10K	0.90×
41	Massachusetts	~10K	0.90×
42	Ohio	~20K	0.89×
43	Michigan	~10K	0.89×
44	Georgia	~20K	0.88×
45	Illinois	~20K	0.87×
46	North Carolina	~20K	0.87×
47	Pennsylvania	~20K	0.86×
48	New York	~30K	0.79×
49	Florida	~30K	0.78×
50	Texas	~40K	0.77×

Affinity by region — Music of the Philippines, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music of the Philippines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music of the Philippines audience
#	Interest	Category	×
01	Anne Curtis	Movies & TV	60.33×
02	Star Cinema	Movies & TV	43.23×
03	Lea Salonga	Movies & TV	30.14×
04	Philippine Airlines	Travel & Leisure	29.53×
05	Philippine Stock Exchange	Business & Career	29.19×
06	Smart Communications	Technology & Electronics	28.97×
07	Brenda Song	Fashion & Accessoires	24.35×
08	Jollibee	Food & Beverages	21.96×
09	Peter Thiel	Business & Career	20.00×
10	Vera Farmiga	Movies & TV	20.00×
11	Fiesta Mart	Shopping	20.00×
12	FlightAware	Travel & Leisure	19.36×
13	International education	Business & Career	18.75×
14	Wattpad	Internet & Social Media	16.47×
15	EVA Air	Travel & Leisure	16.22×
16	Ming-Na Wen	Movies & TV	14.85×
17	Group buying	Shopping	8.58×
18	Flickr	Internet & Social Media	5.98×
19	Google Flights	Travel & Leisure	5.49×
20	MSN	News	2.29×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music of the Philippines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Music of the Philippines audience · What stands out
Trait	Cluster	Score
Travelling	THRILL	1.88×
Indulgence	JOY	1.74×
Family Orientation	CONSERVATISM	1.69×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Music of the Philippines audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.85×
DIY Mentality	THRILL	0.86×
Tradition	CONSERVATISM	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Music of the Philippines have in United States?

Music of the Philippines has an estimated audience of 608,157 people in United States, concentrated in California and Texas.

What is the gender split and age of Music of the Philippines fans?

56.1% of Music of the Philippines fans are female, 43.9% are male, with an average age of 42.0 years.

Which brands do Music of the Philippines fans like most?

Music of the Philippines fans show strongest brand affinity for Jollibee (21.96×), FlightAware (19.36×), and Peter Thiel (20×) over the country average.

Where do Music of the Philippines fans live in United States?

Music of the Philippines fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Music of the Philippines fans also like?

Beyond Music of the Philippines itself, the audience over-indexes on FlightAware (19.36×), Peter Thiel (20×), Brenda Song (24.35×), and Wattpad (16.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Popular music (76,331,778)

See Music of the Philippines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Music of the Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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