Boracay Audience in United States

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Boracay has an estimated audience of 849,941 people in United States. 66.0% are female, 34.0% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Tropic Thunder, Jollibee, PSV Eindhoven, JetBlue, Philippine Airlines.

The average Boracay fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tropic Thunder, Jollibee, PSV Eindhoven, with strongest over-indexing on Tropic Thunder (43.53× the country average). Demographically, the Boracay audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Boracay fans

Demographic split for Boracay audience in United States
MetricValue
Female66.0%
Male34.0%
Average age39.5
Estimated audience size849,941

Audience persona

The typical Boracay fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Tropic Thunder.

Top regions in United States

Top regions ranked by reach for Boracay in United States
RegionReachAffinity
California264,6792.83×
Texas72,3010.99×
New York55,2281.16×
Florida50,9030.88×
Washington38,8552.28×
Illinois32,9591.16×
New Jersey25,3631.17×
Nevada24,4952.98×
Virginia23,5881.14×
Arizona20,7661.2×
Georgia18,1810.69×
Pennsylvania17,1270.6×
Hawaii16,9504.64×
North Carolina16,8500.66×
Ohio14,6440.56×
Colorado13,7991.03×
Maryland13,7560.94×
Oregon13,3021.37×
Massachusetts13,2310.79×
Michigan13,2000.59×
Tennessee10,5100.62×
Indiana9,7200.63×
Minnesota9,3470.77×
Missouri8,8690.65×
Utah8,2601.09×
South Carolina7,4280.58×
Wisconsin7,1340.56×
Connecticut6,3950.75×
Louisiana6,3780.58×
Kentucky5,8940.55×
Alaska5,6583.11×
Oklahoma5,4150.57×
Alabama4,7580.4×
Kansas4,3450.65×
Washington, District of Columbia4,0621.59×
Iowa3,9040.56×
Arkansas3,6610.52×
Idaho3,5290.83×
New Mexico3,3200.78×
Mississippi3,0780.44×
Nebraska2,5420.6×
Montana2,0830.88×
Maine2,0370.67×
New Hampshire1,8510.55×
North Dakota1,7561.01×
West Virginia1,6170.41×
Delaware1,5110.64×
Rhode Island1,4030.52×
South Dakota1,3880.71×
Vermont7720.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boracay audience
BrandAffinityCategory
Tropic Thunder43.53×Movies & TV
Jollibee21.69×Food & Beverages
PSV Eindhoven66.43×Sports
JetBlue12.31×Travel & Leisure
Philippine Airlines41.06×Travel & Leisure
Indeed.com6.78×Business & Career
Philippine Stock Exchange49.75×Business & Career
Alaska Airlines9.65×Travel & Leisure
Ko Samui30.25×Travel & Leisure
MSN4.55×News
Group buying16.19×Shopping
Google Maps3.97×Internet & Social Media
Google Flights5.45×Travel & Leisure
JD Sports12.22×Shopping
Luxury Travel11.89×Travel & Leisure
Star Cinema47.39×Movies & TV
Smart Communications20.72×Technology & Electronics
Planet Fitness3.31×Sports
Fresca33.04×Food & Beverages
YouTube Music4.51×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boracay audience
TraitClusterScore
Luxury OrientationPREMIUM3.19
TravellingTHRILL2.97
PatriotismCONSERVATISM1.86
SustainabilityBALANCE1.85
Quality AwarenessPREMIUM1.76
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Boracay
CountryShare
Philippines33.3%
United States11.8%
Saudi Arabia5.6%

See Boracay audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Boracay have in United States?

Boracay has an estimated audience of 849,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Boracay fans?

66.0% of Boracay fans are female, 34.0% are male, with an average age of 39.5 years.

Which brands do Boracay fans like most?

Boracay fans show strongest brand affinity for Tropic Thunder (43.53×), Jollibee (21.69×), and PSV Eindhoven (66.43×) over the country average.

Where do Boracay fans live in United States?

Boracay fans in United States are most concentrated in California (reach 264,679), Texas (reach 72,301), and New York (reach 55,228). These three regions account for the largest share of the active audience.

What other brands do Boracay fans also like?

Beyond Boracay itself, the audience over-indexes on Jollibee (21.69×), PSV Eindhoven (66.43×), JetBlue (12.31×), and Philippine Airlines (41.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boracay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.