Rascasse Audience Intelligence

Cebuano language Audience in United States

A data profile of the people who buy, follow and care about Cebuano language in United States — modelled from more than twelve digital signal sources. Cebuano language has an estimated audience of 861,394 people in United States.

#66among Language in United States#9228among Topic in United States#1544in Politics & Society

The average Cebuano language fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AirAsia, FlightAware, Cebu Pacific, with strongest over-indexing on AirAsia (50.59× the country average).

Demographically, the Cebuano language audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cebuano language fan in United States is balanced, around 40.9 years old, with strong Travelling tendencies and a notable affinity for AirAsia.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cebuano language profile in United States.

Audience size
861K
in United States
Gender
53.4%♀
46.6% male
Age
40.9
average years
Country rank
#26136
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cebuano language fans

53.4% are female, 46.6% are male, average age 40.9.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Cebuano language audience in United States
MetricValue
Female53.4%
Male46.6%
Average age40.9
Estimated audience size861,394
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Cebuano language audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Cebuano language audience comes from United States.

Worldwide audience distribution share by country for Cebuano language
CountryShare
Philippines30.0%
Malaysia11.3%
United States10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cebuano language audience in United States is strongest.

Fig. 05

Top regions by affinity

Cebuano language fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K2.34×
02Utah~10K1.69×
03California~100K1.49×
04Washington~30K1.48×
05Nevada~10K1.26×
06Alaska~2K1.25×
07Virginia~20K1.17×
08Illinois~30K1.14×
09Oregon~10K1.10×
10New York~50K1.08×
11Maryland~20K1.07×
12Idaho~5K1.07×
13Washington, District of Columbia~3K1.06×
14Texas~80K1.03×
15Arizona~20K1.01×
16Massachusetts~20K1.00×
17New Mexico~4K1.00×
18Vermont~1K0.99×
19North Dakota~2K0.98×
20Wyoming~1K0.98×
21New Jersey~20K0.97×
22Colorado~10K0.97×
23Minnesota~10K0.97×
24Maine~3K0.96×
25Rhode Island~3K0.96×
26South Dakota~2K0.96×
27Connecticut~8K0.95×
28New Hampshire~3K0.95×
29Delaware~2K0.95×
30Kansas~6K0.94×
31Missouri~10K0.93×
32Arkansas~7K0.93×
33Nebraska~4K0.93×
34West Virginia~4K0.93×
35Florida~50K0.92×
36Louisiana~10K0.91×
37Oklahoma~9K0.90×
38Iowa~6K0.90×
39North Carolina~20K0.89×
40Mississippi~6K0.89×
41South Carolina~10K0.88×
42Kentucky~9K0.88×
43Indiana~10K0.87×
44Wisconsin~10K0.87×
45Michigan~20K0.85×
46Alabama~10K0.84×
47Pennsylvania~20K0.83×
48Georgia~20K0.82×
49Ohio~20K0.81×
50Tennessee~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Cebuano language, United States
0.81×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cebuano language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cebuano language audience
#·InterestCategoryAffinity×
01Cebu PacificTravel & Leisure62.35×
02GlutaHealth51.34×
03AirAsiaTravel & Leisure50.59×
04Anne CurtisMovies & TV47.11×
05International educationBusiness & Career20.00×
06Malaysia AirlinesTravel & Leisure20.00×
07Fiesta MartShopping20.00×
08Group buyingShopping19.49×
09Smart CommunicationsTechnology & Electronics19.49×
10FlightAwareTravel & Leisure14.98×
11Kuala LumpurTravel & Leisure14.68×
12Car clubCars & Mobility10.42×
13Helena Bonham CarterMovies & TV10.41×
147-ElevenShopping4.54×
15Solar energyHome & Garden3.40×
16RadioTechnology & Electronics3.19×
17XInternet & Social Media2.18×
18CNNMovies & TV1.99×
19SmartphonesTechnology & Electronics1.91×
20CookingFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cebuano language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cebuano language audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL7.85×
SpiritualityBALANCE2.00×
IndulgenceJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cebuano language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cebuano language have in United States?

Cebuano language has an estimated audience of 861,394 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cebuano language fans?

53.4% of Cebuano language fans are female, 46.6% are male, with an average age of 40.9 years.

03

Which brands do Cebuano language fans like most?

Cebuano language fans show strongest brand affinity for AirAsia (50.59×), FlightAware (14.98×), and Cebu Pacific (62.35×) over the country average.

04

Where do Cebuano language fans live in United States?

Cebuano language fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cebuano language fans also like?

Beyond Cebuano language itself, the audience over-indexes on FlightAware (14.98×), Cebu Pacific (62.35×), Group buying (19.49×), and International education (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cebuano language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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