A data profile of the people who buy, follow and care about Regions of the Philippines in United States — modelled from more than twelve digital signal sources. Regions of the Philippines has an estimated audience of 1,340,546 people in United States.
The average Regions of the Philippines fan in United States is 37.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Smart Communications, Family car, Jollibee, with strongest over-indexing on Smart Communications (46.97× the country average).
Demographically, the Regions of the Philippines audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Regions of the Philippines fan in United States is more female, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Smart Communications.
The key figures that characterise the Regions of the Philippines profile in United States.
57.2% are female, 42.8% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 37.2 |
| Estimated audience size | 1,340,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Regions of the Philippines audience comes from United States.
| Country | Share |
|---|---|
| Philippines | 34.1% |
| Hong Kong | 10.6% |
| Japan | 9.6% |
Where the Regions of the Philippines audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 4.06× | |
| 02 | California | ~200K | 1.57× | |
| 03 | Nevada | ~20K | 1.57× | |
| 04 | Alaska | ~4K | 1.34× | |
| 05 | North Dakota | ~3K | 1.21× | |
| 06 | Washington | ~30K | 1.20× | |
| 07 | Washington, District of Columbia | ~5K | 1.18× | |
| 08 | Vermont | ~3K | 1.16× | |
| 09 | South Dakota | ~3K | 1.12× | |
| 10 | Montana | ~4K | 1.08× | |
| 11 | Rhode Island | ~4K | 1.05× | |
| 12 | Delaware | ~4K | 1.04× | |
| 13 | New Hampshire | ~5K | 1.02× | |
| 14 | Maine | ~5K | 1.02× | |
| 15 | West Virginia | ~6K | 1.01× | |
| 16 | Idaho | ~7K | 0.98× | |
| 17 | Virginia | ~30K | 0.97× | |
| 18 | Nebraska | ~6K | 0.96× | |
| 19 | New Mexico | ~6K | 0.96× | |
| 20 | Mississippi | ~10K | 0.95× | |
| 21 | Oregon | ~10K | 0.93× | |
| 22 | Arkansas | ~10K | 0.93× | |
| 23 | Kansas | ~10K | 0.93× | |
| 24 | Iowa | ~10K | 0.91× | |
| 25 | Utah | ~10K | 0.90× | |
| 26 | Illinois | ~40K | 0.89× | |
| 27 | Maryland | ~20K | 0.89× | |
| 28 | Oklahoma | ~10K | 0.89× | |
| 29 | Connecticut | ~10K | 0.89× | |
| 30 | Louisiana | ~20K | 0.88× | |
| 31 | Kentucky | ~10K | 0.88× | |
| 32 | South Carolina | ~20K | 0.87× | |
| 33 | Alabama | ~20K | 0.87× | |
| 34 | New Jersey | ~30K | 0.86× | |
| 35 | Arizona | ~20K | 0.85× | |
| 36 | Missouri | ~20K | 0.84× | |
| 37 | Wisconsin | ~20K | 0.84× | |
| 38 | Minnesota | ~20K | 0.84× | |
| 39 | Indiana | ~20K | 0.83× | |
| 40 | Colorado | ~20K | 0.83× | |
| 41 | Tennessee | ~20K | 0.82× | |
| 42 | New York | ~60K | 0.79× | |
| 43 | Massachusetts | ~20K | 0.79× | |
| 44 | Michigan | ~30K | 0.78× | |
| 45 | Texas | ~90K | 0.76× | |
| 46 | North Carolina | ~30K | 0.76× | |
| 47 | Georgia | ~30K | 0.75× | |
| 48 | Ohio | ~30K | 0.75× | |
| 49 | Pennsylvania | ~30K | 0.73× | |
| 50 | Florida | ~60K | 0.67× |
The strongest cross-interests of the Regions of the Philippines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dynamo Dresden | Sports | 54.55× | ||
| 02 | Star Cinema | Movies & TV | 53.82× | ||
| 03 | Smart Communications | Technology & Electronics | 46.97× | ||
| 04 | Cebu Pacific | Travel & Leisure | 42.04× | ||
| 05 | EastWest Bank | Business & Career | 39.38× | ||
| 06 | Philippine Stock Exchange | Business & Career | 33.28× | ||
| 07 | Philippine Airlines | Travel & Leisure | 21.48× | ||
| 08 | Family car | Cars & Mobility | 20.00× | ||
| 09 | EVA Air | Travel & Leisure | 19.56× | ||
| 10 | International education | Business & Career | 18.75× | ||
| 11 | FIFA Club World Cup | Sports | 17.69× | ||
| 12 | Citroën | Cars & Mobility | 16.35× | ||
| 13 | Jollibee | Food & Beverages | 15.79× | ||
| 14 | Peugeot | Cars & Mobility | 13.84× | ||
| 15 | Web server | Technology & Electronics | 11.17× | ||
| 16 | Antique car | Cars & Mobility | 7.32× | ||
| 17 | Hong Kong | Travel & Leisure | 7.25× | ||
| 18 | Retail banking | Business & Career | 6.81× | ||
| 19 | Google Drive | Technology & Electronics | 4.00× | ||
| 20 | Planet Fitness | Sports | 3.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 5.00× | |
| Travelling | THRILL | 2.64× | |
| Patriotism | CONSERVATISM | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.66× | |
| Extroversion | THRILL | 0.70× | |
| DIY Mentality | THRILL | 0.75× |
Regions of the Philippines has an estimated audience of 1,340,546 people in United States, concentrated in California and Texas.
57.2% of Regions of the Philippines fans are female, 42.8% are male, with an average age of 37.2 years.
Regions of the Philippines fans show strongest brand affinity for Smart Communications (46.97×), Family car (20×), and Jollibee (15.79×) over the country average.
Regions of the Philippines fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Regions of the Philippines itself, the audience over-indexes on Family car (20×), Jollibee (15.79×), Web server (11.17×), and International education (18.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Regions of the Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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