Rascasse Audience Intelligence

Yellowfin tuna Audience in United States

A data profile of the people who buy, follow and care about Yellowfin tuna in United States — modelled from more than twelve digital signal sources. Yellowfin tuna has an estimated audience of 1,265,677 people in United States.

#7879among Topic in United States#331in Pets & Animals

The average Yellowfin tuna fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Waffle House, Tuna, Motorboat, with strongest over-indexing on Waffle House (10.91× the country average).

Demographically, the Yellowfin tuna audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yellowfin tuna fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Waffle House.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yellowfin tuna profile in United States.

Audience size
1.3M
in United States
Gender
41.7%♀
58.3% male
Age
43.1
average years
Country rank
#20074
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yellowfin tuna fans

41.7% are female, 58.3% are male, average age 43.1.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Yellowfin tuna audience in United States
MetricValue
Female41.7%
Male58.3%
Average age43.1
Estimated audience size1,265,677
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Yellowfin tuna audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4924%
50+30%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Yellowfin tuna audience comes from United States.

Worldwide audience distribution share by country for Yellowfin tuna
CountryShare
United States36.8%
Philippines8.7%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yellowfin tuna audience in United States is strongest.

Fig. 05

Top regions by affinity

Yellowfin tuna fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K4.73×
02Florida~100K1.48×
03Louisiana~20K1.42×
04Rhode Island~5K1.25×
05Alaska~3K1.20×
06Mississippi~10K1.18×
07Alabama~20K1.17×
08California~200K1.11×
09Massachusetts~30K1.11×
10Connecticut~10K1.10×
11North Carolina~40K1.09×
12Montana~4K1.09×
13Maine~5K1.06×
14Delaware~4K1.06×
15Oregon~20K1.04×
16South Carolina~20K1.03×
17Idaho~6K1.01×
18New Jersey~30K0.94×
19Washington~20K0.94×
20Virginia~30K0.93×
21Texas~100K0.92×
22Utah~10K0.91×
23New York~60K0.89×
24West Virginia~5K0.89×
25Vermont~2K0.89×
26Arkansas~9K0.88×
27New Hampshire~4K0.87×
28North Dakota~2K0.87×
29Nevada~10K0.86×
30Maryland~20K0.85×
31Colorado~20K0.85×
32Washington, District of Columbia~3K0.85×
33Georgia~30K0.84×
34Tennessee~20K0.84×
35Pennsylvania~40K0.83×
36South Dakota~2K0.83×
37Minnesota~10K0.82×
38Oklahoma~10K0.81×
39Iowa~8K0.79×
40Arizona~20K0.78×
41Missouri~20K0.78×
42Nebraska~5K0.78×
43Wisconsin~10K0.77×
44Kentucky~10K0.77×
45Kansas~8K0.77×
46New Mexico~5K0.76×
47Michigan~20K0.73×
48Indiana~20K0.72×
49Ohio~30K0.70×
50Illinois~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Yellowfin tuna, United States
0.66×1.00×4.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yellowfin tuna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yellowfin tuna audience
#·InterestCategoryAffinity×
01Mahi-mahiPets & Animals35.34×
02TunaFood & Beverages16.07×
03Alan TudykMovies & TV14.72×
04Night at the MuseumMovies & TV14.72×
05Waffle HouseFood & Beverages10.91×
06Boat showTravel & Leisure10.23×
07MotorboatCars & Mobility9.56×
08ShimanoCars & Mobility8.39×
09Weather forecastingHome & Garden4.43×
10Sustainable energyHome & Garden4.23×
11Jimmy John'sFood & Beverages4.02×
12Renewable energyBusiness & Career4.01×
13First class travelTravel & Leisure3.91×
14FedExBusiness & Career3.73×
15Real propertyHome & Garden2.97×
16Mortgage loansBusiness & Career2.68×
17Planet FitnessSports2.66×
18Trader Joe'sShopping2.27×
19AirbnbTravel & Leisure1.99×
20BarbecueFood & Beverages1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yellowfin tuna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yellowfin tuna audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
IndulgenceJOY1.89×
Convenience OrientationPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yellowfin tuna audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
CreativityOPEN0.76×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yellowfin tuna have in United States?

Yellowfin tuna has an estimated audience of 1,265,677 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Yellowfin tuna fans?

41.7% of Yellowfin tuna fans are female, 58.3% are male, with an average age of 43.1 years.

03

Which brands do Yellowfin tuna fans like most?

Yellowfin tuna fans show strongest brand affinity for Waffle House (10.91×), Tuna (16.07×), and Motorboat (9.56×) over the country average.

04

Where do Yellowfin tuna fans live in United States?

Yellowfin tuna fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Yellowfin tuna fans also like?

Beyond Yellowfin tuna itself, the audience over-indexes on Tuna (16.07×), Motorboat (9.56×), Alan Tudyk (14.72×), and Mahi-mahi (35.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Yellowfin tuna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellowfin tuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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