Yellowfin tuna Audience in United States

Yellowfin tuna logo

Yellowfin tuna has an estimated audience of 1,265,677 people in United States. 41.7% are female, 58.3% are male, average age 43.1. Top regions: California, Florida, Texas. Top brand affinities: Jaws, Mathcore, Alaska, Historic site, Jesse Plemons.

The average Yellowfin tuna fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Jaws, Mathcore, Alaska, with strongest over-indexing on Jaws (13.07× the country average). Demographically, the Yellowfin tuna audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Yellowfin tuna fans

Demographic split for Yellowfin tuna audience in United States
MetricValue
Female41.7%
Male58.3%
Average age43.1
Estimated audience size1,265,677

Audience persona

The typical Yellowfin tuna fan in United States is more male, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Jaws.

Top regions in United States

Top regions ranked by reach for Yellowfin tuna in United States
RegionReachAffinity
California160,5301.15×
Florida138,1751.61×
Texas102,7060.94×
New York66,7390.94×
North Carolina40,4091.06×
Pennsylvania36,5820.86×
Georgia33,8980.87×
New Jersey31,5350.98×
Virginia29,2730.95×
Illinois28,0210.66×
Massachusetts27,8911.12×
Ohio27,7430.71×
Michigan25,2310.76×
Washington25,0310.99×
Hawaii24,6314.53×
Louisiana23,2541.42×
Tennessee21,7930.86×
South Carolina20,1421.06×
Alabama20,1161.14×
Arizona19,6580.76×
Maryland18,7960.86×
Colorado17,2250.86×
Indiana16,4580.71×
Missouri15,9840.78×
Oregon15,5911.07×
Minnesota14,7910.82×
Connecticut14,4111.14×
Wisconsin14,3930.76×
Mississippi12,6071.21×
Kentucky12,2310.77×
Oklahoma11,2960.8×
Nevada10,6290.87×
Utah10,4690.92×
Arkansas9,1000.87×
Iowa8,2050.79×
Kansas7,4180.74×
Idaho6,5621.03×
Rhode Island5,0161.25×
West Virginia4,9540.84×
Maine4,8541.07×
Nebraska4,4210.7×
New Mexico4,3580.69×
New Hampshire4,1850.84×
Montana3,9611.13×
Delaware3,6541.05×
Washington, District of Columbia3,2690.86×
Alaska2,9461.09×
South Dakota2,1050.72×
North Dakota2,0500.79×
Vermont1,6250.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yellowfin tuna audience
BrandAffinityCategory
Jaws13.07×Movies & TV
Mathcore18.25×Music & Radio
Alaska1.56×Travel & Leisure
Historic site3.83×Arts & Culture
Jesse Plemons2.97×Movies & TV
Bank account1.61×Business & Career
Nebraska Cornhuskers football2.25×Sports
Goop3.23×Internet & Social Media
Vocal harmony2.73×Music & Radio
Governor of Michigan4.38×Politics & Society
Charlamagne Tha God5.44×Movies & TV
edureka20.59×Business & Career
Home staging2.94×Home & Garden
Hibachi4.37×Food & Beverages
Urban horticulture2×Home & Garden
Grinch2.17×Movies & TV
Cam Ward2.03×Sports
Wok3.28×Food & Beverages
UK garage2.63×Music & Radio
Birthday Gifts1.54×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yellowfin tuna audience
TraitClusterScore
IndulgenceJOY1.84
TravellingTHRILL1.52
Luxury OrientationPREMIUM1.51
Risk AppetiteTHRILL1.5
Design AffinityPREMIUM1.47
PatriotismCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Yellowfin tuna
CountryShare
United States36.8%
Philippines8.7%
Italy4.8%

See Yellowfin tuna audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Yellowfin tuna have in United States?

Yellowfin tuna has an estimated audience of 1,265,677 people in United States, concentrated in California and Florida.

What is the gender split and age of Yellowfin tuna fans?

41.7% of Yellowfin tuna fans are female, 58.3% are male, with an average age of 43.1 years.

Which brands do Yellowfin tuna fans like most?

Yellowfin tuna fans show strongest brand affinity for Jaws (13.07×), Mathcore (18.25×), and Alaska (1.56×) over the country average.

Where do Yellowfin tuna fans live in United States?

Yellowfin tuna fans in United States are most concentrated in California (reach 160,530), Florida (reach 138,175), and Texas (reach 102,706). These three regions account for the largest share of the active audience.

What other brands do Yellowfin tuna fans also like?

Beyond Yellowfin tuna itself, the audience over-indexes on Mathcore (18.25×), Alaska (1.56×), Historic site (3.83×), and Jesse Plemons (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellowfin tuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.