Yellowfin tuna Audience in United States

Yellowfin tuna has an estimated audience of 1,265,677 people in United States. 41.7% are female, 58.3% are male, average age 43.1. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Waffle House, Diabetes mellitus awareness, French toast, Microblogging.

The average Yellowfin tuna fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Waffle House, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Yellowfin tuna audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Yellowfin tuna fans

Demographic split for Yellowfin tuna audience in United States
MetricValue
Female41.7%
Male58.3%
Average age43.1
Estimated audience size1,265,677

Audience persona

The typical Yellowfin tuna fan in United States is more male, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Yellowfin tuna in United States
RegionReachAffinity
California160,5301.15×
Florida138,1751.61×
Texas102,7060.94×
New York66,7390.94×
North Carolina40,4091.06×
Pennsylvania36,5820.86×
Georgia33,8980.87×
New Jersey31,5350.98×
Virginia29,2730.95×
Illinois28,0210.66×
Massachusetts27,8911.12×
Ohio27,7430.71×
Michigan25,2310.76×
Washington25,0310.99×
Hawaii24,6314.53×
Louisiana23,2541.42×
Tennessee21,7930.86×
South Carolina20,1421.06×
Alabama20,1161.14×
Arizona19,6580.76×
Maryland18,7960.86×
Colorado17,2250.86×
Indiana16,4580.71×
Missouri15,9840.78×
Oregon15,5911.07×
Minnesota14,7910.82×
Connecticut14,4111.14×
Wisconsin14,3930.76×
Mississippi12,6071.21×
Kentucky12,2310.77×
Oklahoma11,2960.8×
Nevada10,6290.87×
Utah10,4690.92×
Arkansas9,1000.87×
Iowa8,2050.79×
Kansas7,4180.74×
Idaho6,5621.03×
Rhode Island5,0161.25×
West Virginia4,9540.84×
Maine4,8541.07×
Nebraska4,4210.7×
New Mexico4,3580.69×
New Hampshire4,1850.84×
Montana3,9611.13×
Delaware3,6541.05×
Washington, District of Columbia3,2690.86×
Alaska2,9461.09×
South Dakota2,1050.72×
North Dakota2,0500.79×
Vermont1,6250.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yellowfin tuna audience
BrandAffinityCategory
Autism Awareness19.03×Health
Waffle House13.77×Food & Beverages
Diabetes mellitus awareness12.48×Health
French toast43.7×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kimchi37.27×Food & Beverages
Tuna18.51×Food & Beverages
Planet Fitness4.38×Sports
Income tax13.19×Business & Career
Capital One4.31×Business & Career
Google Maps4.03×Internet & Social Media
Mahi-mahi46.09×Pets & Animals
Motorboat9.43×Cars & Mobility
Indeed.com3.82×Business & Career
Alan Tudyk14.72×Movies & TV
A&W Restaurants18.25×Food & Beverages
Circle K5.22×Shopping
Boat show11.41×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yellowfin tuna audience
TraitClusterScore
IndulgenceJOY1.84
TravellingTHRILL1.52
Luxury OrientationPREMIUM1.51
Risk AppetiteTHRILL1.5
Design AffinityPREMIUM1.47
PatriotismCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Yellowfin tuna
CountryShare
United States36.8%
Philippines8.7%
Italy4.8%

See Yellowfin tuna audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Yellowfin tuna have in United States?

Yellowfin tuna has an estimated audience of 1,265,677 people in United States, concentrated in California and Florida.

What is the gender split and age of Yellowfin tuna fans?

41.7% of Yellowfin tuna fans are female, 58.3% are male, with an average age of 43.1 years.

Which brands do Yellowfin tuna fans like most?

Yellowfin tuna fans show strongest brand affinity for Autism Awareness (19.03×), Waffle House (13.77×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Yellowfin tuna fans live in United States?

Yellowfin tuna fans in United States are most concentrated in California (reach 160,530), Florida (reach 138,175), and Texas (reach 102,706). These three regions account for the largest share of the active audience.

What other brands do Yellowfin tuna fans also like?

Beyond Yellowfin tuna itself, the audience over-indexes on Waffle House (13.77×), Diabetes mellitus awareness (12.48×), French toast (43.7×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellowfin tuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.