Zaxby's Audience in United States

Zaxby's logo

Zaxby's has an estimated audience of 9,923,783 people in United States. 52.2% are female, 47.8% are male, average age 35.8. Top regions: Georgia, Florida, North Carolina. Top brand affinities: Subway, Five Guys, Popeyes Louisiana Kitchen, Chick-fil-A, Taco Bell.

The average Zaxby's fan in United States is 35.8 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, North Carolina. Top brand affinities include Subway, Five Guys, Popeyes Louisiana Kitchen, with strongest over-indexing on Subway (4.22× the country average). Demographically, the Zaxby's audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Zaxby's fans

Demographic split for Zaxby's audience in United States
MetricValue
Female52.2%
Male47.8%
Average age35.8
Estimated audience size9,923,783

Audience persona

The typical Zaxby's fan in United States is balanced, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Subway.

Top regions in United States

Top regions ranked by reach for Zaxby's in United States
RegionReachAffinity
Georgia2,202,4067.2×
Florida1,410,3692.1×
North Carolina1,318,8154.42×
South Carolina943,4976.32×
Tennessee890,9044.48×
Alabama801,8625.78×
Texas519,1870.61×
Mississippi343,3514.2×
Kentucky331,2402.66×
Virginia299,8201.24×
Indiana198,2471.09×
Arkansas170,8052.09×
Louisiana149,0051.16×
California114,9200.11×
Missouri84,3660.53×
Maryland81,8640.48×
Arizona75,7680.37×
Illinois74,9960.23×
Oklahoma74,5450.68×
New York73,0290.13×
Nevada71,4990.74×
Ohio63,7480.21×
New Jersey54,7500.22×
Pennsylvania51,7180.15×
Utah49,7060.56×
Michigan39,8010.15×
Kansas38,5120.49×
Colorado21,6830.14×
Massachusetts16,1510.08×
Washington15,7660.08×
Wisconsin15,4540.1×
Minnesota12,7770.09×
West Virginia11,7270.25×
Connecticut9,9240.1×
Iowa9,5040.12×
Washington, District of Columbia9,2930.31×
Oregon7,7180.07×
Nebraska5,6000.11×
Delaware5,5830.2×
New Mexico4,8300.1×
Idaho4,0750.08×
Hawaii3,3440.08×
New Hampshire3,1520.08×
Maine2,9900.08×
Rhode Island2,3940.08×
South Dakota1,8360.08×
North Dakota1,6490.08×
Montana1,6330.06×
Alaska1,3120.06×
Vermont1,2470.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zaxby's audience
BrandAffinityCategory
Subway4.22×Food & Beverages
Five Guys6.56×Food & Beverages
Popeyes Louisiana Kitchen7.03×Food & Beverages
Chick-fil-A3.49×Food & Beverages
Taco Bell3.65×Food & Beverages
Whataburger5.21×Food & Beverages
Burger King3.37×Food & Beverages
Wingstop3.56×Food & Beverages
Jack in the Box4.95×Food & Beverages
Shake Shack6.48×Food & Beverages
Golden Corral6.94×Food & Beverages
Panera Bread3.36×Food & Beverages
Pizza Hut2.59×Food & Beverages
KFC3.36×Food & Beverages
MØL10.69×Music & Radio
Arby's3.93×Food & Beverages
Chipotle Mexican Grill3.05×Food & Beverages
Hardee's6.67×Food & Beverages
Firehouse Subs5.99×Food & Beverages
In-N-Out Burger2.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zaxby's audience
TraitClusterScore
IndulgenceJOY1.46
ExtroversionTHRILL1.29
Convenience OrientationPREMIUM1.29
Family OrientationCONSERVATISM1.15
Social Media UsageJOY1.06
Community OrientationOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Zaxby's
CountryShare
United States94.1%
China1.4%
Japan0.6%

See Zaxby's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Zaxby's have in United States?

Zaxby's has an estimated audience of 9,923,783 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Zaxby's fans?

52.2% of Zaxby's fans are female, 47.8% are male, with an average age of 35.8 years.

Which brands do Zaxby's fans like most?

Zaxby's fans show strongest brand affinity for Subway (4.22×), Five Guys (6.56×), and Popeyes Louisiana Kitchen (7.03×) over the country average.

Where do Zaxby's fans live in United States?

Zaxby's fans in United States are most concentrated in Georgia (reach 2,202,406), Florida (reach 1,410,369), and North Carolina (reach 1,318,815). These three regions account for the largest share of the active audience.

What other brands do Zaxby's fans also like?

Beyond Zaxby's itself, the audience over-indexes on Five Guys (6.56×), Popeyes Louisiana Kitchen (7.03×), Chick-fil-A (3.49×), and Taco Bell (3.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zaxby's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.