Rascasse Audience Intelligence

Zaxby's Target Market in United States

A data profile of the people who buy, follow and care about Zaxby's in United States — modelled from more than twelve digital signal sources. Zaxby's has an estimated audience of 9,835,307 people in United States.

#29among Restaurants in United States#368among Brand in United States#277in Food & Beverages

The average Zaxby's fan in United States is 35.8 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, North Carolina.

Top brand affinities include Popeyes Louisiana Kitchen, Raising Cane's Chicken Fingers, Subway, with strongest over-indexing on Popeyes Louisiana Kitchen (7.03× the country average).

Demographically, the Zaxby's audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zaxby's fan in United States is balanced, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zaxby's profile in United States.

Audience size
9.8M
in United States
Gender
52.2%♀
47.8% male
Age
35.8
average years
Country rank
#3633
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zaxby's

52.2% are female, 47.8% are male, average age 35.8.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Zaxby's audience in United States
MetricValue
Female52.2%
Male47.8%
Average age35.8
Estimated audience size9,835,307
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Zaxby's audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Zaxby's audience comes from United States.

Worldwide audience distribution share by country for Zaxby's
CountryShare
United States94.0%
China1.4%
Japan0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zaxby's audience in United States is strongest.

Fig. 05

Top regions by affinity

Zaxby's customers by region in United States
#RegionReachAffinity×
01Georgia~2M7.05×
02South Carolina~900K6.08×
03Alabama~800K5.78×
04Mississippi~400K4.50×
05Tennessee~900K4.40×
06North Carolina~1M4.08×
07Kentucky~300K2.76×
08Arkansas~200K2.13×
09Florida~1.5M2.05×
10Virginia~300K1.20×
11Louisiana~100K1.15×
12Indiana~200K1.14×
13Maryland~100K0.73×
14Oklahoma~80K0.69×
15Nevada~60K0.62×
16Texas~500K0.57×
17Missouri~80K0.52×
18Utah~50K0.51×
19Kansas~30K0.44×
20Arizona~90K0.43×
21Washington, District of Columbia~10K0.37×
22Alaska~8K0.36×
23Vermont~6K0.34×
24West Virginia~10K0.32×
25Delaware~9K0.31×
26North Dakota~6K0.31×
27Montana~8K0.29×
28South Dakota~7K0.29×
29Illinois~90K0.28×
30New Jersey~70K0.27×
31Rhode Island~8K0.24×
32Hawaii~10K0.23×
33Pennsylvania~70K0.22×
34Ohio~70K0.22×
35Maine~8K0.22×
36New Hampshire~8K0.21×
37Idaho~10K0.20×
38Nebraska~9K0.19×
39New Mexico~9K0.19×
40Iowa~10K0.17×
41New York~80K0.15×
42Michigan~40K0.15×
43Colorado~20K0.15×
44Connecticut~10K0.15×
45Wisconsin~20K0.13×
46Minnesota~20K0.12×
47Oregon~10K0.12×
48Massachusetts~20K0.11×
49Washington~20K0.11×
50California~100K0.10×
Fig. 06

Affinity by region

Affinity by region — Zaxby's, United States
0.10×1.00×7.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zaxby's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zaxby's audience
#·InterestCategoryAffinity×
01Church's ChickenFood & Beverages8.91×
02Raising Cane's Chicken FingersFood & Beverages7.80×
03Popeyes Louisiana KitchenFood & Beverages7.03×
04Golden CorralFood & Beverages6.94×
05Five GuysFood & Beverages6.56×
06Jersey Mike's SubsFood & Beverages6.53×
07Jimmy John'sFood & Beverages6.49×
08Shake ShackFood & Beverages6.48×
09WhataburgerFood & Beverages5.21×
10Jack in the BoxFood & Beverages4.95×
11SubwayFood & Beverages4.22×
12Wendy'sFood & Beverages3.68×
13Taco BellFood & Beverages3.65×
14WingstopFood & Beverages3.56×
15Chick-fil-AFood & Beverages3.49×
16Burger KingFood & Beverages3.37×
17Panera BreadFood & Beverages3.36×
18Papa John's PizzaFood & Beverages3.30×
19Domino's PizzaFood & Beverages2.80×
20Pizza HutFood & Beverages2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zaxby's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zaxby's audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.01×
Urban LifestyleOPEN1.00×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zaxby's audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
TravellingTHRILL0.81×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zaxby's's target market in United States?

Zaxby's's target market in United States covers an estimated 9,835,307 people, concentrated in Georgia and Florida.

02

What is the gender split and age of Zaxby's customers?

52.2% of the Zaxby's audience are female, 47.8% are male, with an average age of 35.8 years.

03

Which brands do Zaxby's fans like most?

Zaxby's fans show strongest brand affinity for Popeyes Louisiana Kitchen (7.03×), Raising Cane's Chicken Fingers (7.8×), and Subway (4.22×) over the country average.

04

Where do Zaxby's fans live in United States?

Zaxby's fans in United States are most concentrated in Georgia (reach ~2M), Florida (reach ~1.5M), and North Carolina (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Zaxby's fans also like?

Beyond Zaxby's itself, the audience over-indexes on Raising Cane's Chicken Fingers (7.8×), Subway (4.22×), Five Guys (6.56×), and Jimmy John's (6.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Zaxby's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zaxby's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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