Salad Audience in United States

Salad logo

Salad has an estimated audience of 21,143,568 people in United States. 64.6% are female, 35.4% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Potbelly Sandwich Works, Soup, Pret a Manger, Tropical Smoothie Cafe, Back to School.

The average Salad fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Potbelly Sandwich Works, Soup, Pret a Manger, with strongest over-indexing on Potbelly Sandwich Works (3.22× the country average). Demographically, the Salad audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Salad fans

Demographic split for Salad audience in United States
MetricValue
Female64.6%
Male35.4%
Average age41.9
Estimated audience size21,143,568

Audience persona

The typical Salad fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Potbelly Sandwich Works.

Top regions in United States

Top regions ranked by reach for Salad in United States
RegionReachAffinity
California3,360,6551.45×
Texas2,581,5141.42×
New York2,131,5841.8×
Florida1,514,2851.06×
Illinois807,7681.15×
Georgia761,1041.17×
Pennsylvania695,3330.98×
North Carolina677,6461.07×
New Jersey664,2501.24×
Ohio607,3510.93×
Virginia560,8221.09×
Michigan550,7081×
Arizona548,2841.27×
Washington499,0951.18×
Massachusetts439,9141.06×
Tennessee436,8141.03×
Colorado411,5791.24×
Maryland393,4391.08×
Indiana344,7960.89×
South Carolina321,7091.01×
Louisiana318,3131.17×
Missouri302,3990.89×
Nevada277,6851.36×
Alabama265,5580.9×
Oregon259,7121.07×
Wisconsin254,2650.8×
Minnesota250,8810.83×
Oklahoma231,3900.99×
Connecticut229,1651.08×
Kentucky220,9660.83×
Utah204,3771.08×
Mississippi169,9150.98×
Arkansas160,0770.92×
Kansas140,4120.84×
Hawaii127,1941.4×
Iowa117,8530.68×
New Mexico116,7761.1×
Washington, District of Columbia106,4011.67×
Nebraska85,2780.8×
Idaho78,0820.74×
West Virginia63,1550.64×
Rhode Island59,3840.88×
New Hampshire55,1020.66×
Maine53,2790.7×
Delaware51,1350.88×
Montana42,8510.73×
Alaska33,1400.73×
South Dakota28,7950.59×
Vermont26,1410.7×
North Dakota25,1460.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salad audience
BrandAffinityCategory
Potbelly Sandwich Works3.22×Food & Beverages
Soup1.59×Food & Beverages
Pret a Manger6.23×Food & Beverages
Tropical Smoothie Cafe1.84×Food & Beverages
Back to School2.62×Kids & Family
Hors d'oeuvre1.51×Food & Beverages
Firehouse Subs1.68×Food & Beverages
Sweetgreen1.7×Food & Beverages
Container garden1.93×Home & Garden
McAlister's Deli1.73×Food & Beverages
Caridea1.55×Pets & Animals
Casserole1.58×Food & Beverages
Just Salad2.63×Food & Beverages
Turkey meat1.56×Food & Beverages
Submarine sandwich1.72×Food & Beverages
Leaf vegetable1.53×Food & Beverages
Detox1.74×Health
Carrabba's Italian Grill1.53×Food & Beverages
Ranch dressing1.64×Food & Beverages
Dip (food)1.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salad audience
TraitClusterScore
IndulgenceJOY1.37
Healthy LifestyleBALANCE1.29
ExtroversionTHRILL1.29
Urban LifestyleOPEN1.25
Price SensitivityPREMIUM1.23
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Salad
CountryShare
United States23.8%
Japan6.4%
Brazil3.5%

See Salad audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Salad have in United States?

Salad has an estimated audience of 21,143,568 people in United States, concentrated in California and Texas.

What is the gender split and age of Salad fans?

64.6% of Salad fans are female, 35.4% are male, with an average age of 41.9 years.

Which brands do Salad fans like most?

Salad fans show strongest brand affinity for Potbelly Sandwich Works (3.22×), Soup (1.59×), and Pret a Manger (6.23×) over the country average.

Where do Salad fans live in United States?

Salad fans in United States are most concentrated in California (reach 3,360,655), Texas (reach 2,581,514), and New York (reach 2,131,584). These three regions account for the largest share of the active audience.

What other brands do Salad fans also like?

Beyond Salad itself, the audience over-indexes on Soup (1.59×), Pret a Manger (6.23×), Tropical Smoothie Cafe (1.84×), and Back to School (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.