Rascasse Audience Intelligence

Salad Audience in United States

A data profile of the people who buy, follow and care about Salad in United States — modelled from more than twelve digital signal sources. Salad has an estimated audience of 21,143,568 people in United States.

#9among Dish in United States#1055among Topic in United States#133in Food & Beverages

The average Salad fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Potbelly Sandwich Works, Soup, Jersey Mike's Subs, with strongest over-indexing on Potbelly Sandwich Works (3.22× the country average).

Demographically, the Salad audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salad fan in United States is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Potbelly Sandwich Works.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salad profile in United States.

Audience size
21.1M
in United States
Gender
64.6%♀
35.4% male
Age
41.9
average years
Country rank
#1535
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salad fans

64.6% are female, 35.4% are male, average age 41.9.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Salad audience in United States
MetricValue
Female64.6%
Male35.4%
Average age41.9
Estimated audience size21,143,568
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Salad audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4922%
50+28%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Salad audience comes from United States.

Worldwide audience distribution share by country for Salad
CountryShare
United States23.8%
Japan6.4%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salad audience in United States is strongest.

Fig. 05

Top regions by affinity

Salad fans by region: top regions in United States
#RegionReachAffinity×
01New York~2M1.68×
02Washington, District of Columbia~100K1.57×
03Hawaii~100K1.46×
04California~3M1.37×
05Texas~2.5M1.30×
06Nevada~300K1.30×
07Arizona~500K1.24×
08Colorado~400K1.20×
09New Jersey~600K1.19×
10Washington~500K1.15×
11Louisiana~300K1.14×
12Utah~200K1.12×
13New Mexico~100K1.12×
14Georgia~700K1.10×
15Illinois~800K1.09×
16Oregon~300K1.09×
17Connecticut~200K1.08×
18North Carolina~700K1.05×
19Virginia~500K1.04×
20South Carolina~300K1.04×
21Maryland~400K1.03×
22Mississippi~200K1.01×
23Massachusetts~400K1.00×
24Florida~1.5M0.99×
25Tennessee~400K0.99×
26Arkansas~200K0.99×
27Oklahoma~200K0.96×
28Pennsylvania~700K0.95×
29Michigan~500K0.94×
30Alabama~300K0.93×
31Delaware~50K0.92×
32Rhode Island~60K0.91×
33Missouri~300K0.90×
34Ohio~600K0.89×
35Alaska~40K0.89×
36Kansas~100K0.86×
37Nebraska~90K0.86×
38Indiana~300K0.85×
39Kentucky~200K0.83×
40Idaho~90K0.82×
41Maine~60K0.82×
42Montana~50K0.82×
43Wisconsin~300K0.81×
44Minnesota~200K0.80×
45Vermont~30K0.79×
46South Dakota~40K0.72×
47North Dakota~30K0.70×
48Iowa~100K0.69×
49New Hampshire~60K0.69×
50West Virginia~70K0.68×
Fig. 06

Affinity by region

Affinity by region — Salad, United States
0.68×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salad audience
#·InterestCategoryAffinity×
01Pret a MangerFood & Beverages6.23×
02Potbelly Sandwich WorksFood & Beverages3.22×
03Just SaladFood & Beverages2.63×
04Back to SchoolKids & Family2.62×
05Container gardenHome & Garden1.93×
06Tropical Smoothie CafeFood & Beverages1.84×
07DetoxHealth1.74×
08McAlister's DeliFood & Beverages1.73×
09Submarine sandwichFood & Beverages1.72×
10SweetgreenFood & Beverages1.70×
11Firehouse SubsFood & Beverages1.68×
12Ranch dressingFood & Beverages1.64×
13Jersey Mike's SubsFood & Beverages1.60×
14SoupFood & Beverages1.59×
15CasseroleFood & Beverages1.58×
16Turkey meatFood & Beverages1.56×
17CarideaPets & Animals1.55×
18Leaf vegetableFood & Beverages1.53×
19Carrabba's Italian GrillFood & Beverages1.53×
20Hors d'oeuvreFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salad audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.01×
Convenience OrientationPREMIUM1.01×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salad audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Design AffinityPREMIUM0.79×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salad have in United States?

Salad has an estimated audience of 21,143,568 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Salad fans?

64.6% of Salad fans are female, 35.4% are male, with an average age of 41.9 years.

03

Which brands do Salad fans like most?

Salad fans show strongest brand affinity for Potbelly Sandwich Works (3.22×), Soup (1.59×), and Jersey Mike's Subs (1.6×) over the country average.

04

Where do Salad fans live in United States?

Salad fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Salad fans also like?

Beyond Salad itself, the audience over-indexes on Soup (1.59×), Jersey Mike's Subs (1.6×), Pret a Manger (6.23×), and Tropical Smoothie Cafe (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Salad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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