Rascasse Audience Intelligence

Turkey meat Audience in United States

A data profile of the people who buy, follow and care about Turkey meat in United States — modelled from more than twelve digital signal sources. Turkey meat has an estimated audience of 4,551,589 people in United States.

#48among Dish in United States#4010among Topic in United States#482in Food & Beverages

The average Turkey meat fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flatbread, Pizza Hut, Gluten, with strongest over-indexing on Flatbread (5.25× the country average).

Demographically, the Turkey meat audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turkey meat fan in United States is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Flatbread.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turkey meat profile in United States.

Audience size
4.6M
in United States
Gender
61.2%♀
38.8% male
Age
45.1
average years
Country rank
#7243
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turkey meat fans

61.2% are female, 38.8% are male, average age 45.1.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Turkey meat audience in United States
MetricValue
Female61.2%
Male38.8%
Average age45.1
Estimated audience size4,551,589
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Turkey meat audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4925%
50+34%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Turkey meat audience comes from United States.

Worldwide audience distribution share by country for Turkey meat
CountryShare
United States47.9%
United Kingdom6.4%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turkey meat audience in United States is strongest.

Fig. 05

Top regions by affinity

Turkey meat fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.49×
02Georgia~200K1.35×
03Alabama~80K1.30×
04Texas~500K1.29×
05Louisiana~70K1.26×
06Arkansas~50K1.21×
07Michigan~100K1.18×
08South Carolina~80K1.18×
09Oklahoma~60K1.18×
10California~600K1.17×
11Tennessee~100K1.15×
12Indiana~100K1.15×
13Kentucky~70K1.15×
14North Carolina~200K1.14×
15Illinois~200K1.07×
16Virginia~100K1.06×
17Missouri~80K1.06×
18Maryland~80K1.05×
19Ohio~100K1.03×
20Minnesota~70K1.02×
21Nevada~50K1.02×
22Arizona~90K1.00×
23Kansas~40K1.00×
24Nebraska~20K1.00×
25West Virginia~20K0.99×
26Delaware~10K0.99×
27New York~200K0.97×
28New Jersey~100K0.97×
29New Mexico~20K0.97×
30Florida~300K0.96×
31Washington~90K0.96×
32Wisconsin~60K0.95×
33Iowa~40K0.95×
34North Dakota~9K0.95×
35Connecticut~40K0.94×
36South Dakota~10K0.94×
37Alaska~9K0.93×
38Washington, District of Columbia~10K0.92×
39Idaho~20K0.91×
40Vermont~7K0.91×
41Pennsylvania~100K0.90×
42Hawaii~20K0.90×
43Massachusetts~80K0.89×
44Utah~40K0.89×
45Montana~10K0.89×
46Oregon~50K0.88×
47Rhode Island~10K0.88×
48Maine~10K0.86×
49New Hampshire~20K0.84×
50Colorado~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Turkey meat, United States
0.79×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turkey meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turkey meat audience
#·InterestCategoryAffinity×
01FlatbreadFood & Beverages5.25×
02GlutenHealth4.71×
03SausageFood & Beverages3.71×
04Jersey Mike's SubsFood & Beverages3.52×
05Microwave ovenHome & Garden2.27×
06Pizza HutFood & Beverages2.17×
07Discount storesShopping1.95×
08Organic foodFood & Beverages1.92×
09KFCFood & Beverages1.91×
10BreakfastFood & Beverages1.89×
11LunchFood & Beverages1.88×
12SubwayFood & Beverages1.86×
13Take-outFood & Beverages1.81×
14NostalgiaHome & Garden1.78×
15GrillingFood & Beverages1.75×
16SupermarketShopping1.71×
17MSNNews1.67×
18Burger KingFood & Beverages1.64×
19McDonald'sFood & Beverages1.61×
20Planet FitnessSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turkey meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turkey meat audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
Family OrientationCONSERVATISM1.52×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turkey meat audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.78×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turkey meat have in United States?

Turkey meat has an estimated audience of 4,551,589 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Turkey meat fans?

61.2% of Turkey meat fans are female, 38.8% are male, with an average age of 45.1 years.

03

Which brands do Turkey meat fans like most?

Turkey meat fans show strongest brand affinity for Flatbread (5.25×), Pizza Hut (2.17×), and Gluten (4.71×) over the country average.

04

Where do Turkey meat fans live in United States?

Turkey meat fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Turkey meat fans also like?

Beyond Turkey meat itself, the audience over-indexes on Pizza Hut (2.17×), Gluten (4.71×), Jersey Mike's Subs (3.52×), and Organic food (1.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Turkey meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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