Rascasse Audience Intelligence

Submarine sandwich Audience in United States

A data profile of the people who buy, follow and care about Submarine sandwich in United States — modelled from more than twelve digital signal sources. Submarine sandwich has an estimated audience of 3,678,391 people in United States.

#58among Dish in United States#4524among Topic in United States#554in Food & Beverages

The average Submarine sandwich fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jimmy John's, Pizza Hut, Panda Express, with strongest over-indexing on Jimmy John's (6.67× the country average).

Demographically, the Submarine sandwich audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Submarine sandwich fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Jimmy John's.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Submarine sandwich profile in United States.

Audience size
3.7M
in United States
Gender
57.1%♀
42.9% male
Age
40.8
average years
Country rank
#8633
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Submarine sandwich fans

57.1% are female, 42.9% are male, average age 40.8.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Submarine sandwich audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.8
Estimated audience size3,678,391
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Submarine sandwich audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

78.7%

of the worldwide Submarine sandwich audience comes from United States.

Worldwide audience distribution share by country for Submarine sandwich
CountryShare
United States78.7%
Canada3.9%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Submarine sandwich audience in United States is strongest.

Fig. 05

Top regions by affinity

Submarine sandwich fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.37×
02Arkansas~40K1.32×
03Missouri~80K1.31×
04West Virginia~20K1.29×
05Iowa~40K1.28×
06Indiana~80K1.24×
07Minnesota~60K1.23×
08Wisconsin~70K1.22×
09Kansas~40K1.22×
10Nebraska~20K1.22×
11Alabama~60K1.21×
12Kentucky~60K1.21×
13Oklahoma~50K1.21×
14Tennessee~90K1.19×
15Hawaii~20K1.19×
16Illinois~100K1.17×
17South Dakota~10K1.17×
18North Dakota~9K1.16×
19Louisiana~50K1.15×
20Ohio~100K1.14×
21New Mexico~20K1.14×
22Wyoming~6K1.12×
23Arizona~80K1.07×
24Michigan~100K1.06×
25Oregon~40K1.05×
26Texas~300K1.01×
27Idaho~20K1.01×
28Maine~10K1.01×
29Alaska~8K1.00×
30Nevada~40K0.99×
31Colorado~60K0.97×
32Utah~30K0.97×
33South Carolina~50K0.96×
34California~400K0.94×
35Washington~70K0.94×
36Montana~10K0.94×
37Georgia~100K0.91×
38North Carolina~100K0.87×
39Rhode Island~10K0.83×
40Virginia~70K0.81×
41Connecticut~30K0.75×
42Maryland~50K0.73×
43Florida~200K0.70×
44New York~100K0.69×
45New Hampshire~10K0.69×
46Washington, District of Columbia~8K0.69×
47Pennsylvania~70K0.60×
48New Jersey~60K0.60×
49Massachusetts~40K0.60×
50Delaware~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Submarine sandwich, United States
0.56×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Submarine sandwich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Submarine sandwich audience
#·InterestCategoryAffinity×
01Jimmy John'sFood & Beverages6.67×
02Jersey Mike's SubsFood & Beverages3.96×
03WhataburgerFood & Beverages3.37×
04Panda ExpressFood & Beverages2.68×
05Microwave ovenHome & Garden2.54×
06Panera BreadFood & Beverages2.50×
07Pizza HutFood & Beverages2.44×
08Fast casual restaurantsFood & Beverages2.42×
09Real propertyHome & Garden2.16×
10WingstopFood & Beverages2.06×
11SubwayFood & Beverages2.01×
12Little CaesarsFood & Beverages2.00×
13Italian cuisineFood & Beverages1.99×
14United Parcel ServiceBusiness & Career1.85×
15Domino's PizzaFood & Beverages1.77×
16TMZInternet & Social Media1.64×
17VegetableFood & Beverages1.61×
18Texas RoadhouseFood & Beverages1.58×
19GrillingFood & Beverages1.56×
20Taco BellFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Submarine sandwich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Submarine sandwich audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.71×
Convenience OrientationPREMIUM1.61×
Career OrientationPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Submarine sandwich audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.80×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Submarine sandwich have in United States?

Submarine sandwich has an estimated audience of 3,678,391 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Submarine sandwich fans?

57.1% of Submarine sandwich fans are female, 42.9% are male, with an average age of 40.8 years.

03

Which brands do Submarine sandwich fans like most?

Submarine sandwich fans show strongest brand affinity for Jimmy John's (6.67×), Pizza Hut (2.44×), and Panda Express (2.68×) over the country average.

04

Where do Submarine sandwich fans live in United States?

Submarine sandwich fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Submarine sandwich fans also like?

Beyond Submarine sandwich itself, the audience over-indexes on Pizza Hut (2.44×), Panda Express (2.68×), Whataburger (3.37×), and Jersey Mike's Subs (3.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Submarine sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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