Submarine sandwich Audience in United States

Submarine sandwich has an estimated audience of 3,678,391 people in United States. 57.1% are female, 42.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Wingstop, Panda Express.

The average Submarine sandwich fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (3.72× the country average). Demographically, the Submarine sandwich audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Submarine sandwich fans

Demographic split for Submarine sandwich audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.8
Estimated audience size3,678,391

Audience persona

The typical Submarine sandwich fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Submarine sandwich in United States
RegionReachAffinity
California466,5661.15×
Texas348,1461.1×
Florida198,3670.8×
New York175,0400.85×
Illinois163,5081.33×
Ohio124,2961.1×
Georgia111,5990.98×
Michigan106,2381.1×
North Carolina106,2080.96×
Arizona83,8061.12×
Tennessee81,2861.1×
Indiana81,0051.21×
Washington79,9501.08×
Missouri77,1381.3×
Virginia76,4020.85×
Pennsylvania74,7970.6×
New Jersey66,4620.71×
Wisconsin66,2001.2×
Colorado62,8721.08×
Minnesota58,5921.11×
Alabama55,1661.07×
Maryland52,6720.83×
Louisiana52,3901.1×
South Carolina51,6930.93×
Oklahoma49,3401.21×
Oregon49,2561.17×
Massachusetts48,0970.66×
Kentucky47,1901.02×
Nevada38,9171.09×
Arkansas38,2931.26×
Mississippi36,1721.19×
Kansas34,9691.21×
Iowa34,2271.13×
Utah32,5450.99×
Connecticut30,0560.81×
Hawaii21,3261.35×
New Mexico21,1411.15×
Nebraska19,6541.07×
Idaho19,6141.06×
West Virginia15,4080.9×
Maine12,4850.95×
Rhode Island10,4200.89×
New Hampshire9,5210.66×
Montana9,1270.89×
Washington, District of Columbia8,8140.8×
South Dakota7,1820.84×
North Dakota7,1150.94×
Delaware5,7770.57×
Wyoming5,0150.92×
Vermont3,6750.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Submarine sandwich audience
BrandAffinityCategory
Google Maps3.72×Internet & Social Media
Capital One3.73×Business & Career
Indeed.com3.64×Business & Career
Wingstop3.3×Food & Beverages
Panda Express3.32×Food & Beverages
Texas Roadhouse2.43×Food & Beverages
Little Caesars3.17×Food & Beverages
Whataburger3.62×Food & Beverages
Enterprise Rent-A-Car3.43×Cars & Mobility
Buffalo Wild Wings2.89×Food & Beverages
Bachelor of Business Administration21.39×Business & Career
Take-out2.69×Food & Beverages
Panera Bread2.82×Food & Beverages
CarGurus3.2×Cars & Mobility
Dollar General2.02×Shopping
Google News2.96×News
Pizza Hut2.08×Food & Beverages
Jollibee5.29×Food & Beverages
Circle K3.31×Shopping
Livemusic2.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Submarine sandwich audience
TraitClusterScore
Quality AwarenessPREMIUM1.86
Convenience OrientationPREMIUM1.5
Family OrientationCONSERVATISM1.29
Urban LifestyleOPEN1.25
Career OrientationPOWER1.25
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Submarine sandwich
CountryShare
United States78.8%
Canada3.9%
United Kingdom3.5%

See Submarine sandwich audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Submarine sandwich have in United States?

Submarine sandwich has an estimated audience of 3,678,391 people in United States, concentrated in California and Texas.

What is the gender split and age of Submarine sandwich fans?

57.1% of Submarine sandwich fans are female, 42.9% are male, with an average age of 40.8 years.

Which brands do Submarine sandwich fans like most?

Submarine sandwich fans show strongest brand affinity for Google Maps (3.72×), Capital One (3.73×), and Indeed.com (3.64×) over the country average.

Where do Submarine sandwich fans live in United States?

Submarine sandwich fans in United States are most concentrated in California (reach 466,566), Texas (reach 348,146), and Florida (reach 198,367). These three regions account for the largest share of the active audience.

What other brands do Submarine sandwich fans also like?

Beyond Submarine sandwich itself, the audience over-indexes on Capital One (3.73×), Indeed.com (3.64×), Wingstop (3.3×), and Panda Express (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Submarine sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.