Submarine sandwich Audience in United States

Submarine sandwich logo

Submarine sandwich has an estimated audience of 3,678,391 people in United States. 57.1% are female, 42.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Unique Gifts, Pillow, JDSU, Urban horticulture.

The average Submarine sandwich fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Unique Gifts, Pillow, with strongest over-indexing on Historic site (3.63× the country average). Demographically, the Submarine sandwich audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Submarine sandwich fans

Demographic split for Submarine sandwich audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.8
Estimated audience size3,678,391

Audience persona

The typical Submarine sandwich fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Submarine sandwich in United States
RegionReachAffinity
California466,5661.15×
Texas348,1461.1×
Florida198,3670.8×
New York175,0400.85×
Illinois163,5081.33×
Ohio124,2961.1×
Georgia111,5990.98×
Michigan106,2381.1×
North Carolina106,2080.96×
Arizona83,8061.12×
Tennessee81,2861.1×
Indiana81,0051.21×
Washington79,9501.08×
Missouri77,1381.3×
Virginia76,4020.85×
Pennsylvania74,7970.6×
New Jersey66,4620.71×
Wisconsin66,2001.2×
Colorado62,8721.08×
Minnesota58,5921.11×
Alabama55,1661.07×
Maryland52,6720.83×
Louisiana52,3901.1×
South Carolina51,6930.93×
Oklahoma49,3401.21×
Oregon49,2561.17×
Massachusetts48,0970.66×
Kentucky47,1901.02×
Nevada38,9171.09×
Arkansas38,2931.26×
Mississippi36,1721.19×
Kansas34,9691.21×
Iowa34,2271.13×
Utah32,5450.99×
Connecticut30,0560.81×
Hawaii21,3261.35×
New Mexico21,1411.15×
Nebraska19,6541.07×
Idaho19,6141.06×
West Virginia15,4080.9×
Maine12,4850.95×
Rhode Island10,4200.89×
New Hampshire9,5210.66×
Montana9,1270.89×
Washington, District of Columbia8,8140.8×
South Dakota7,1820.84×
North Dakota7,1150.94×
Delaware5,7770.57×
Wyoming5,0150.92×
Vermont3,6750.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Submarine sandwich audience
BrandAffinityCategory
Historic site3.63×Arts & Culture
Unique Gifts1.8×Shopping
Pillow1.55×Home & Garden
JDSU2.18×Business & Career
Urban horticulture2.5×Home & Garden
3D printing1.71×Technology & Electronics
Birthday Gifts1.93×Kids & Family
edureka21.39×Business & Career
Fairy godmother3.93×Literature
Sinaloa1.92×Travel & Leisure
Governor of Michigan3.52×Politics & Society
Grinch1.9×Movies & TV
Home staging2.46×Home & Garden
Goop2.5×Internet & Social Media
Hibachi3.58×Food & Beverages
Public speaking1.56×Politics & Society
Vocal harmony1.77×Music & Radio
Hayward, California4.08×Travel & Leisure
Mathcore2.99×Music & Radio
Hipster3.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Submarine sandwich audience
TraitClusterScore
Quality AwarenessPREMIUM1.86
Convenience OrientationPREMIUM1.5
Family OrientationCONSERVATISM1.29
Urban LifestyleOPEN1.25
Career OrientationPOWER1.25
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Submarine sandwich
CountryShare
United States78.8%
Canada3.9%
United Kingdom3.5%

See Submarine sandwich audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Submarine sandwich have in United States?

Submarine sandwich has an estimated audience of 3,678,391 people in United States, concentrated in California and Texas.

What is the gender split and age of Submarine sandwich fans?

57.1% of Submarine sandwich fans are female, 42.9% are male, with an average age of 40.8 years.

Which brands do Submarine sandwich fans like most?

Submarine sandwich fans show strongest brand affinity for Historic site (3.63×), Unique Gifts (1.8×), and Pillow (1.55×) over the country average.

Where do Submarine sandwich fans live in United States?

Submarine sandwich fans in United States are most concentrated in California (reach 466,566), Texas (reach 348,146), and Florida (reach 198,367). These three regions account for the largest share of the active audience.

What other brands do Submarine sandwich fans also like?

Beyond Submarine sandwich itself, the audience over-indexes on Unique Gifts (1.8×), Pillow (1.55×), JDSU (2.18×), and Urban horticulture (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Submarine sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.