Ranch dressing Audience in United States

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Ranch dressing has an estimated audience of 3,387,607 people in United States. 61.7% are female, 38.3% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: edureka, Certified diabetes educator, Hattiesburg, Mississippi, Layne Staley, Arnold Palmer.

The average Ranch dressing fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include edureka, Certified diabetes educator, Hattiesburg, Mississippi, with strongest over-indexing on edureka (20.04× the country average). Demographically, the Ranch dressing audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Ranch dressing fans

Demographic split for Ranch dressing audience in United States
MetricValue
Female61.7%
Male38.3%
Average age39.6
Estimated audience size3,387,607

Audience persona

The typical Ranch dressing fan in United States is more female, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for edureka.

Top regions in United States

Top regions ranked by reach for Ranch dressing in United States
RegionReachAffinity
California368,0890.99×
Texas263,9750.91×
Florida197,6400.86×
New York185,2030.98×
Illinois111,3630.99×
Pennsylvania109,4190.96×
North Carolina104,8881.03×
Ohio101,0290.97×
Georgia97,6870.94×
Michigan89,5071.01×
Virginia77,2000.94×
New Jersey75,4440.88×
Tennessee74,0881.09×
Washington71,2641.05×
Massachusetts65,2730.98×
Arizona63,5250.92×
Indiana61,6961×
Missouri52,9980.97×
Alabama52,7721.12×
South Carolina51,7261.01×
Wisconsin51,0711×
Maryland50,0470.86×
Minnesota49,7521.02×
Colorado49,6060.93×
Louisiana45,8891.05×
Kentucky45,1191.06×
Oregon42,2541.09×
Oklahoma38,1041.01×
Connecticut35,2491.04×
Mississippi32,7491.17×
Utah30,9761.02×
Nevada30,4950.93×
Arkansas30,0191.08×
Iowa28,2311.01×
Kansas24,9720.94×
Idaho17,0261×
Nebraska15,7240.93×
West Virginia15,4760.98×
New Mexico14,7990.87×
Hawaii14,4110.99×
New Hampshire13,5391.01×
Alaska13,2511.83×
Maine11,9260.98×
Washington, District of Columbia9,9280.98×
Montana9,8071.04×
Rhode Island8,6650.8×
Vermont7,7751.31×
Delaware7,2150.77×
South Dakota6,9720.89×
North Dakota5,9900.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ranch dressing audience
BrandAffinityCategory
edureka20.04×Business & Career
Certified diabetes educator4.46×Business & Career
Hattiesburg, Mississippi3.05×Travel & Leisure
Layne Staley1.9×Music & Radio
Arnold Palmer1.69×Sports
Waterford2.4×Travel & Leisure
Cockpit2.5×Travel & Leisure
Cockpit2.48×Travel & Leisure
Sinister (band)4.81×Music & Radio
Artistic inspiration1.52×Arts & Culture
Picnic1.79×Kids & Family
English literature1.77×Literature
MeatEater1.88×Movies & TV
WKRN-TV1.54×Movies & TV
Gaelic football1.64×Sports
The Haunted2.78×Music & Radio
Colorado River1.51×Travel & Leisure
Hebe1.5×Home & Garden
Roger Federer1.52×Sports
Ken Griffey Jr.1.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ranch dressing audience
TraitClusterScore
Convenience OrientationPREMIUM1.33
IndulgenceJOY1.26
Price SensitivityPREMIUM1.25
Urban LifestyleOPEN1.2
Family OrientationCONSERVATISM1.2
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Ranch dressing
CountryShare
United States76.5%
Colombia5.9%
Egypt4.4%

See Ranch dressing audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Ranch dressing have in United States?

Ranch dressing has an estimated audience of 3,387,607 people in United States, concentrated in California and Texas.

What is the gender split and age of Ranch dressing fans?

61.7% of Ranch dressing fans are female, 38.3% are male, with an average age of 39.6 years.

Which brands do Ranch dressing fans like most?

Ranch dressing fans show strongest brand affinity for edureka (20.04×), Certified diabetes educator (4.46×), and Hattiesburg, Mississippi (3.05×) over the country average.

Where do Ranch dressing fans live in United States?

Ranch dressing fans in United States are most concentrated in California (reach 368,089), Texas (reach 263,975), and Florida (reach 197,640). These three regions account for the largest share of the active audience.

What other brands do Ranch dressing fans also like?

Beyond Ranch dressing itself, the audience over-indexes on Certified diabetes educator (4.46×), Hattiesburg, Mississippi (3.05×), Layne Staley (1.9×), and Arnold Palmer (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ranch dressing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.