Rascasse Audience Intelligence

Ranch dressing Audience in United States

A data profile of the people who buy, follow and care about Ranch dressing in United States — modelled from more than twelve digital signal sources. Ranch dressing has an estimated audience of 3,387,607 people in United States.

#14among Spice in United States#4757among Topic in United States#594in Food & Beverages

The average Ranch dressing fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Wingstop, Raising Cane's Chicken Fingers, with strongest over-indexing on Pizza Hut (2.73× the country average).

Demographically, the Ranch dressing audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ranch dressing fan in United States is more female, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ranch dressing profile in United States.

Audience size
3.4M
in United States
Gender
61.7%♀
38.3% male
Age
39.6
average years
Country rank
#9286
Topic in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ranch dressing fans

61.7% are female, 38.3% are male, average age 39.6.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Ranch dressing audience in United States
MetricValue
Female61.7%
Male38.3%
Average age39.6
Estimated audience size3,387,607
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Ranch dressing audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3921%
40-4925%
50+17%
Fig. 04

Worldwide distribution

76.4%

of the worldwide Ranch dressing audience comes from United States.

Worldwide audience distribution share by country for Ranch dressing
CountryShare
United States76.4%
Colombia5.9%
Egypt4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ranch dressing audience in United States is strongest.

Fig. 05

Top regions by affinity

Ranch dressing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.66×
02Vermont~7K1.20×
03Mississippi~30K1.16×
04Alabama~50K1.11×
05Montana~10K1.08×
06Arkansas~30K1.07×
07Tennessee~70K1.06×
08New Hampshire~10K1.06×
09Kentucky~40K1.05×
10South Carolina~50K1.04×
11Oregon~40K1.04×
12Louisiana~40K1.03×
13West Virginia~20K1.03×
14Maine~10K1.03×
15Minnesota~50K1.01×
16Oklahoma~40K1.01×
17Connecticut~30K1.01×
18Idaho~20K1.01×
19North Carolina~100K1.00×
20Washington~70K1.00×
21Kansas~30K1.00×
22Pennsylvania~100K0.99×
23Massachusetts~70K0.99×
24Utah~30K0.99×
25Missouri~50K0.98×
26Wisconsin~50K0.98×
27Iowa~30K0.98×
28Michigan~90K0.97×
29Indiana~60K0.97×
30Nebraska~20K0.97×
31Hawaii~10K0.97×
32Illinois~100K0.96×
33Washington, District of Columbia~10K0.96×
34South Dakota~8K0.96×
35North Dakota~7K0.96×
36Georgia~100K0.95×
37Ohio~100K0.94×
38California~300K0.93×
39Nevada~30K0.93×
40Rhode Island~10K0.93×
41Virginia~80K0.92×
42New Mexico~20K0.92×
43New York~200K0.91×
44Arizona~60K0.90×
45Colorado~50K0.89×
46Delaware~8K0.89×
47Texas~300K0.88×
48New Jersey~70K0.87×
49Maryland~50K0.86×
50Florida~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Ranch dressing, United States
0.85×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ranch dressing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ranch dressing audience
#·InterestCategoryAffinity×
01El Pollo LocoFood & Beverages5.83×
02Western UnionBusiness & Career3.79×
03Raising Cane's Chicken FingersFood & Beverages3.40×
04Potato chipFood & Beverages3.39×
05Applebee'sFood & Beverages3.33×
06Microwave ovenHome & Garden3.04×
07WingstopFood & Beverages2.76×
08Pizza HutFood & Beverages2.73×
09SubwayFood & Beverages2.20×
10Domino's PizzaFood & Beverages2.13×
11KFCFood & Beverages2.12×
12Real propertyHome & Garden2.11×
13Buffalo Wild WingsFood & Beverages2.04×
14Snack foodFood & Beverages1.88×
15Take-outFood & Beverages1.86×
16McDonald'sFood & Beverages1.79×
17BreakfastFood & Beverages1.75×
18GrillingFood & Beverages1.71×
19Burger KingFood & Beverages1.70×
20Texas RoadhouseFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ranch dressing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ranch dressing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Career OrientationPOWER1.37×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ranch dressing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Luxury OrientationPREMIUM0.65×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ranch dressing have in United States?

Ranch dressing has an estimated audience of 3,387,607 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ranch dressing fans?

61.7% of Ranch dressing fans are female, 38.3% are male, with an average age of 39.6 years.

03

Which brands do Ranch dressing fans like most?

Ranch dressing fans show strongest brand affinity for Pizza Hut (2.73×), Wingstop (2.76×), and Raising Cane's Chicken Fingers (3.4×) over the country average.

04

Where do Ranch dressing fans live in United States?

Ranch dressing fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ranch dressing fans also like?

Beyond Ranch dressing itself, the audience over-indexes on Wingstop (2.76×), Raising Cane's Chicken Fingers (3.4×), Subway (2.2×), and El Pollo Loco (5.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ranch dressing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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