Los Hermanos Audience in United States

Los Hermanos has an estimated audience of 292,500 people in United States. 47.7% are female, 52.3% are male, average age 35.4. Top regions: Texas, Georgia, California. Top brand affinities: Cafe Rio, Autism Awareness, Taco Time, Taco Bueno, Diabetes mellitus awareness.

The average Los Hermanos fan in United States is 35.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Cafe Rio, Autism Awareness, Taco Time, with strongest over-indexing on Cafe Rio (68.01× the country average). Demographically, the Los Hermanos audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Los Hermanos fans

Demographic split for Los Hermanos audience in United States
MetricValue
Female47.7%
Male52.3%
Average age35.4
Estimated audience size292,500

Audience persona

The typical Los Hermanos fan in United States is balanced, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Cafe Rio.

Top regions in United States

Top regions ranked by reach for Los Hermanos in United States
RegionReachAffinity
Texas29,0521.16×
Georgia27,8353.09×
California24,3770.76×
Utah20,9578×
Nebraska13,1788.98×
Tennessee11,5361.97×
Washington, District of Columbia7,9579.05×
Alabama7,4541.82×
South Carolina6,1491.4×
Michigan6,1150.8×
Florida5,8120.29×
New York5,4490.33×
Virginia5,0480.71×
Maryland4,4740.89×
Missouri3,8500.82×
Arizona3,3120.55×
Oklahoma3,0660.94×
Pennsylvania2,7030.27×
Colorado2,6580.58×
New Jersey2,3310.31×
Illinois2,2570.23×
Washington2,0410.35×
Ohio1,8980.21×
Kentucky1,7550.48×
North Carolina1,5920.18×
West Virginia1,4261.05×
Indiana1,3510.25×
New Mexico1,2620.86×
Oregon1,2320.37×
Minnesota9690.23×
Massachusetts8950.16×
Iowa8550.35×
Wisconsin7640.17×
Kansas6640.29×
Louisiana6430.17×
Nevada5850.21×
Arkansas5510.23×
Mississippi3990.17×
Idaho3600.25×
Connecticut3340.11×
New Hampshire2010.17×
Alaska1460.23×
Rhode Island1360.15×
Hawaii1290.1×
Wyoming1280.3×
Montana1270.16×
South Dakota1260.19×
North Dakota1220.2×
Maine1160.11×
Vermont1140.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Hermanos audience
BrandAffinityCategory
Cafe Rio68.01×Food & Beverages
Autism Awareness19.03×Health
Taco Time55.62×Food & Beverages
Taco Bueno56.79×Food & Beverages
Diabetes mellitus awareness12.48×Health
California Tortilla97.7×Food & Beverages
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Taco John's25.86×Food & Beverages
Dej Loaf55.15×Music & Radio
Las Vegas5.38×Travel & Leisure
Torchy's Tacos17.65×Food & Beverages
Income tax13.19×Business & Career
Madrid14.74×Travel & Leisure
Smoothie King10.05×Food & Beverages
Del Taco12.24×Food & Beverages
Cricket World Cup20×Sports
Kia Sportage18.95×Cars & Mobility
Taco Cabana18.13×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Hermanos audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Risk AppetiteTHRILL1.92
SpiritualityBALANCE1.57
Urban LifestyleOPEN1.25
Quality AwarenessPREMIUM1.16
MindfulnessBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Los Hermanos
CountryShare
Brazil37.2%
United States27.7%
Argentina13.9%

See Los Hermanos audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Los Hermanos have in United States?

Los Hermanos has an estimated audience of 292,500 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Los Hermanos fans?

47.7% of Los Hermanos fans are female, 52.3% are male, with an average age of 35.4 years.

Which brands do Los Hermanos fans like most?

Los Hermanos fans show strongest brand affinity for Cafe Rio (68.01×), Autism Awareness (19.03×), and Taco Time (55.62×) over the country average.

Where do Los Hermanos fans live in United States?

Los Hermanos fans in United States are most concentrated in Texas (reach 29,052), Georgia (reach 27,835), and California (reach 24,377). These three regions account for the largest share of the active audience.

What other brands do Los Hermanos fans also like?

Beyond Los Hermanos itself, the audience over-indexes on Autism Awareness (19.03×), Taco Time (55.62×), Taco Bueno (56.79×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Hermanos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.