A data profile of the people who buy, follow and care about Los Hermanos in United States — modelled from more than twelve digital signal sources. Los Hermanos has an estimated audience of 281,415 people in United States.
The average Los Hermanos fan in United States is 35.4 years old, balanced, and lives primarily in Georgia.
The audience is concentrated in Georgia, Texas, California.
Top brand affinities include Taco Time, Cafe Rio, Taco Bueno, with strongest over-indexing on Taco Time (84.64× the country average).
Demographically, the Los Hermanos audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Los Hermanos fan in United States is balanced, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Taco Time.
The key figures that characterise the Los Hermanos profile in United States.
47.7% are female, 52.3% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 35.4 |
| Estimated audience size | 281,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Los Hermanos audience comes from United States.
| Country | Share |
|---|---|
| Brazil | 37.6% |
| United States | 25.8% |
| Argentina | 15.1% |
Where the Los Hermanos audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nebraska | ~20K | 10.32× | |
| 02 | Washington, District of Columbia | ~8K | 8.69× | |
| 03 | Utah | ~20K | 7.62× | |
| 04 | Georgia | ~30K | 3.12× | |
| 05 | Tennessee | ~10K | 1.85× | |
| 06 | Alabama | ~7K | 1.71× | |
| 07 | South Carolina | ~6K | 1.31× | |
| 08 | Texas | ~30K | 1.08× | |
| 09 | West Virginia | ~1K | 1.06× | |
| 10 | Oklahoma | ~3K | 0.97× | |
| 11 | New Mexico | ~1K | 0.94× | |
| 12 | Maryland | ~5K | 0.92× | |
| 13 | Alaska | <1K | 0.92× | |
| 14 | Vermont | <1K | 0.92× | |
| 15 | Maine | <1K | 0.91× | |
| 16 | Rhode Island | <1K | 0.90× | |
| 17 | New Hampshire | <1K | 0.86× | |
| 18 | North Dakota | <1K | 0.86× | |
| 19 | South Dakota | <1K | 0.85× | |
| 20 | Missouri | ~4K | 0.84× | |
| 21 | Montana | <1K | 0.84× | |
| 22 | Delaware | <1K | 0.83× | |
| 23 | Idaho | ~1K | 0.82× | |
| 24 | Hawaii | ~1K | 0.82× | |
| 25 | Michigan | ~6K | 0.80× | |
| 26 | California | ~20K | 0.73× | |
| 27 | Virginia | ~5K | 0.73× | |
| 28 | Kansas | ~2K | 0.73× | |
| 29 | Iowa | ~2K | 0.71× | |
| 30 | Mississippi | ~2K | 0.71× | |
| 31 | Colorado | ~3K | 0.67× | |
| 32 | Arkansas | ~2K | 0.66× | |
| 33 | Kentucky | ~2K | 0.65× | |
| 34 | Arizona | ~4K | 0.61× | |
| 35 | Connecticut | ~2K | 0.61× | |
| 36 | Indiana | ~3K | 0.59× | |
| 37 | Louisiana | ~2K | 0.59× | |
| 38 | Massachusetts | ~3K | 0.58× | |
| 39 | Nevada | ~2K | 0.58× | |
| 40 | Oregon | ~2K | 0.57× | |
| 41 | Wisconsin | ~2K | 0.52× | |
| 42 | Washington | ~3K | 0.51× | |
| 43 | North Carolina | ~4K | 0.50× | |
| 44 | Minnesota | ~2K | 0.50× | |
| 45 | New Jersey | ~3K | 0.47× | |
| 46 | Pennsylvania | ~5K | 0.46× | |
| 47 | Illinois | ~4K | 0.45× | |
| 48 | New York | ~7K | 0.41× | |
| 49 | Florida | ~8K | 0.40× | |
| 50 | Ohio | ~4K | 0.40× |
The strongest cross-interests of the Los Hermanos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | California Tortilla | Food & Beverages | 86.11× | ||
| 02 | Taco Time | Food & Beverages | 84.64× | ||
| 03 | Cafe Rio | Food & Beverages | 68.62× | ||
| 04 | Taco Bueno | Food & Beverages | 51.69× | ||
| 05 | Chicken salad | Food & Beverages | 30.06× | ||
| 06 | Taco John's | Food & Beverages | 24.46× | ||
| 07 | FIFA Club World Cup | Sports | 21.71× | ||
| 08 | Cricket World Cup | Sports | 20.00× | ||
| 09 | Lyric poetry | Literature | 19.63× | ||
| 10 | Torchy's Tacos | Food & Beverages | 14.76× | ||
| 11 | Del Taco | Food & Beverages | 14.16× | ||
| 12 | El Pollo Loco | Food & Beverages | 12.09× | ||
| 13 | Smoothie King | Food & Beverages | 11.35× | ||
| 14 | Robert De Niro | Movies & TV | 11.22× | ||
| 15 | Web server | Technology & Electronics | 9.78× | ||
| 16 | Milwaukee Brewers | Sports | 6.86× | ||
| 17 | Chipotle Mexican Grill | Food & Beverages | 5.78× | ||
| 18 | Las Vegas | Travel & Leisure | 5.19× | ||
| 19 | Buffalo Wild Wings | Food & Beverages | 4.61× | ||
| 20 | Taco Bell | Food & Beverages | 4.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.30× | |
| Convenience Orientation | PREMIUM | 1.74× | |
| Urban Lifestyle | OPEN | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Individualism | JOY | 0.76× | |
| Pet Ownership | JOY | 0.78× |
Los Hermanos has an estimated audience of 281,415 people in United States, concentrated in Georgia and Texas.
47.7% of Los Hermanos fans are female, 52.3% are male, with an average age of 35.4 years.
Los Hermanos fans show strongest brand affinity for Taco Time (84.64×), Cafe Rio (68.62×), and Taco Bueno (51.69×) over the country average.
Los Hermanos fans in United States are most concentrated in Georgia (reach ~30K), Texas (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Los Hermanos itself, the audience over-indexes on Cafe Rio (68.62×), Taco Bueno (51.69×), California Tortilla (86.11×), and Chicken salad (30.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Los Hermanos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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