Taco John's Audience in United States

Taco John's logo

Taco John's has an estimated audience of 2,209,438 people in United States. 50.4% are female, 49.6% are male, average age 38.0. Top regions: Minnesota, Iowa, Wisconsin. Top brand affinities: Crucial Memory, Del Taco, Taco Bell, Indiana Hoosiers football, Fabrizio Corona.

The average Taco John's fan in United States is 38.0 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Iowa, Wisconsin. Top brand affinities include Crucial Memory, Del Taco, Taco Bell, with strongest over-indexing on Crucial Memory (187.83× the country average). Demographically, the Taco John's audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Taco John's fans

Demographic split for Taco John's audience in United States
MetricValue
Female50.4%
Male49.6%
Average age38.0
Estimated audience size2,209,438

Audience persona

The typical Taco John's fan in United States is balanced, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Crucial Memory.

Top regions in United States

Top regions ranked by reach for Taco John's in United States
RegionReachAffinity
Minnesota120,3543.8×
Iowa94,9655.22×
Wisconsin82,6952.49×
South Dakota54,88010.75×
Nebraska53,8784.86×
Illinois30,6900.42×
Kansas30,5191.75×
North Dakota29,3136.46×
Colorado27,9490.8×
Missouri26,6830.75×
Montana22,7573.71×
Kentucky20,5330.74×
Wyoming20,3956.23×
Indiana15,7500.39×
Massachusetts12,2820.28×
Ohio10,7680.16×
Tennessee10,1300.23×
Texas8,5280.04×
Washington6,6950.15×
California6,5280.03×
Florida4,1860.03×
Michigan3,9440.07×
Nevada3,3840.16×
Idaho3,1250.28×
Utah3,1230.16×
Arizona3,0390.07×
Arkansas2,6000.14×
New York2,5140.02×
North Carolina2,4520.04×
Oklahoma2,1950.09×
Georgia2,1740.03×
Virginia2,0910.04×
Pennsylvania1,7060.02×
Oregon1,4260.06×
Alabama1,1860.04×
South Carolina1,0720.03×
Connecticut9940.04×
Louisiana8520.03×
New Jersey8420.01×
Maryland8100.02×
Mississippi7240.04×
New Mexico6660.06×
West Virginia4120.04×
New Hampshire4110.05×
Alaska1930.04×
Maine1840.02×
Washington, District of Columbia1830.03×
Rhode Island1740.02×
Hawaii1600.02×
Delaware1060.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taco John's audience
BrandAffinityCategory
Crucial Memory187.83×Technology & Electronics
Del Taco19.67×Food & Beverages
Taco Bell5.61×Food & Beverages
Indiana Hoosiers football10.86×Sports
Fabrizio Corona186.81×Movies & TV
American Chemical Society34.59×Business & Career
California Tortilla52.62×Food & Beverages
Taco del Mar56.43×Food & Beverages
Wahoo's Fish Taco42.87×Business & Career
Nebraska Lottery31.63×Games
Bankers Life Fieldhouse55.34×Sports
Student Doctor Network36.11×Business & Career
Taco Bueno19.98×Food & Beverages
The Hartford14.91×Business & Career
Chipotle Mexican Grill3.19×Food & Beverages
Taco3.67×Food & Beverages
Tortilla chip11.74×Food & Beverages
CA Technologies53.78×Technology & Electronics
Leah Remini10.19×Movies & TV
T. Rowe Price10.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taco John's audience
TraitClusterScore
Convenience OrientationPREMIUM1.33
ExtroversionTHRILL1.28
Career OrientationPOWER1.11
Urban LifestyleOPEN1.1
Need for SecurityCONSERVATISM1.1
Community OrientationOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Taco John's
CountryShare
United States96.3%
China0.4%
Japan0.4%

See Taco John's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Taco John's have in United States?

Taco John's has an estimated audience of 2,209,438 people in United States, concentrated in Minnesota and Iowa.

What is the gender split and age of Taco John's fans?

50.4% of Taco John's fans are female, 49.6% are male, with an average age of 38.0 years.

Which brands do Taco John's fans like most?

Taco John's fans show strongest brand affinity for Crucial Memory (187.83×), Del Taco (19.67×), and Taco Bell (5.61×) over the country average.

Where do Taco John's fans live in United States?

Taco John's fans in United States are most concentrated in Minnesota (reach 120,354), Iowa (reach 94,965), and Wisconsin (reach 82,695). These three regions account for the largest share of the active audience.

What other brands do Taco John's fans also like?

Beyond Taco John's itself, the audience over-indexes on Del Taco (19.67×), Taco Bell (5.61×), Indiana Hoosiers football (10.86×), and Fabrizio Corona (186.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taco John's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.