Rascasse Audience Intelligence

Tortilla chip Audience in United States

A data profile of the people who buy, follow and care about Tortilla chip in United States — modelled from more than twelve digital signal sources. Tortilla chip has an estimated audience of 2,430,492 people in United States.

#82among Dish in United States#5705among Topic in United States#743in Food & Beverages

The average Tortilla chip fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Naomi Scott, Olga Kurylenko, Jerry Rice, with strongest over-indexing on Naomi Scott (52.09× the country average).

Demographically, the Tortilla chip audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tortilla chip fan in United States is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Naomi Scott.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tortilla chip profile in United States.

Audience size
2.4M
in United States
Gender
62.1%♀
37.9% male
Age
43.6
average years
Country rank
#12172
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tortilla chip fans

62.1% are female, 37.9% are male, average age 43.6.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Tortilla chip audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.6
Estimated audience size2,430,492
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Tortilla chip audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4927%
50+27%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Tortilla chip audience comes from United States.

Worldwide audience distribution share by country for Tortilla chip
CountryShare
United States44.6%
Mexico10.2%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tortilla chip audience in United States is strongest.

Fig. 05

Top regions by affinity

Tortilla chip fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.24×
02Idaho~20K1.24×
03Washington~60K1.22×
04Oregon~30K1.19×
05Mississippi~20K1.18×
06Alabama~40K1.17×
07California~300K1.15×
08Louisiana~40K1.13×
09Hawaii~10K1.10×
10Alaska~6K1.10×
11Texas~200K1.09×
12Kentucky~30K1.09×
13Arkansas~20K1.08×
14Georgia~80K1.07×
15Oklahoma~30K1.06×
16Kansas~20K1.06×
17Illinois~90K1.05×
18Michigan~70K1.05×
19Montana~7K1.05×
20Indiana~50K1.04×
21Tennessee~50K1.02×
22Nebraska~10K1.01×
23North Carolina~70K1.00×
24South Carolina~40K1.00×
25North Dakota~5K1.00×
26Massachusetts~50K0.99×
27New Hampshire~9K0.98×
28South Dakota~5K0.98×
29Missouri~40K0.97×
30Iowa~20K0.97×
31Arizona~50K0.96×
32Connecticut~20K0.96×
33Nevada~20K0.96×
34New Mexico~10K0.96×
35Wisconsin~30K0.94×
36Maine~8K0.94×
37Minnesota~30K0.93×
38West Virginia~10K0.93×
39Rhode Island~7K0.92×
40Ohio~70K0.91×
41Virginia~50K0.91×
42Delaware~6K0.90×
43Maryland~40K0.89×
44Vermont~4K0.88×
45Pennsylvania~70K0.87×
46New Jersey~50K0.84×
47Florida~100K0.83×
48New York~100K0.83×
49Colorado~30K0.82×
50Washington, District of Columbia~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Tortilla chip, United States
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tortilla chip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tortilla chip audience
#·InterestCategoryAffinity×
01Hula HoopsSports84.24×
02Jerry RiceSports53.62×
03Naomi ScottMovies & TV52.09×
04Olga KurylenkoFashion & Accessoires48.30×
05William Levy (actor)Movies & TV21.05×
06RufflesFood & Beverages17.61×
07Syracuse FootballSports17.22×
08Taco John'sFood & Beverages15.96×
09Frito-LayFood & Beverages14.64×
10Weis MarketsShopping13.03×
11Potato chipFood & Beverages6.97×
12TacoFood & Beverages3.55×
13Taco BellFood & Beverages3.48×
14Chipotle Mexican GrillFood & Beverages3.04×
15Mexican cuisineFood & Beverages2.99×
16CheeseFood & Beverages2.88×
17AldiShopping2.33×
18FIFA World CupSports2.30×
19Kohl'sShopping2.12×
20FIFA World Cup 2026Sports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tortilla chip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tortilla chip audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.76×
Price SensitivityPREMIUM1.60×
IndulgenceJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tortilla chip audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
Career OrientationPOWER1.13×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tortilla chip have in United States?

Tortilla chip has an estimated audience of 2,430,492 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tortilla chip fans?

62.1% of Tortilla chip fans are female, 37.9% are male, with an average age of 43.6 years.

03

Which brands do Tortilla chip fans like most?

Tortilla chip fans show strongest brand affinity for Naomi Scott (52.09×), Olga Kurylenko (48.3×), and Jerry Rice (53.62×) over the country average.

04

Where do Tortilla chip fans live in United States?

Tortilla chip fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tortilla chip fans also like?

Beyond Tortilla chip itself, the audience over-indexes on Olga Kurylenko (48.3×), Jerry Rice (53.62×), Taco Bell (3.48×), and Potato chip (6.97×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tortilla chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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