Tortilla chip Audience in United States

Tortilla chip logo

Tortilla chip has an estimated audience of 2,430,492 people in United States. 62.1% are female, 37.9% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Naomi Scott, Olga Kurylenko, Jerry Rice, William Levy (actor), Taco Bell.

The average Tortilla chip fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Naomi Scott, Olga Kurylenko, Jerry Rice, with strongest over-indexing on Naomi Scott (52.09× the country average). Demographically, the Tortilla chip audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Tortilla chip fans

Demographic split for Tortilla chip audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.6
Estimated audience size2,430,492

Audience persona

The typical Tortilla chip fan in United States is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Naomi Scott.

Top regions in United States

Top regions ranked by reach for Tortilla chip in United States
RegionReachAffinity
California323,6171.21×
Texas238,0001.14×
Florida144,8010.88×
New York120,2170.89×
Illinois90,2431.11×
Georgia83,2291.11×
North Carolina76,3161.04×
Pennsylvania73,9550.9×
Ohio72,6030.97×
Michigan72,2761.14×
Washington62,0581.27×
Virginia54,8130.93×
Tennessee51,6661.06×
New Jersey51,3260.83×
Massachusetts47,6801×
Arizona46,5160.94×
Indiana46,0591.04×
Missouri39,0711×
Alabama38,5471.14×
Maryland38,4850.92×
South Carolina37,8021.03×
Louisiana36,2711.16×
Wisconsin35,4590.97×
Kentucky34,2851.13×
Minnesota32,6510.94×
Oregon32,3931.16×
Colorado32,3600.84×
Oklahoma28,8371.07×
Utah27,4461.26×
Mississippi24,1981.21×
Connecticut24,1750.99×
Nevada23,0890.98×
Arkansas21,4491.07×
Kansas19,6351.03×
Iowa18,7570.94×
Idaho14,4881.19×
Nebraska12,0170.99×
Hawaii11,6571.12×
New Mexico11,3510.93×
West Virginia9,9000.87×
New Hampshire9,0670.95×
Maine7,6260.88×
Montana6,6900.99×
Rhode Island6,6460.86×
Washington, District of Columbia5,8210.8×
Delaware5,5740.83×
South Dakota5,2750.94×
Alaska5,0280.97×
North Dakota4,6560.93×
Vermont3,1820.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tortilla chip audience
BrandAffinityCategory
Naomi Scott52.09×Movies & TV
Olga Kurylenko48.3×Fashion & Accessoires
Jerry Rice53.62×Sports
William Levy (actor)21.05×Movies & TV
Taco Bell3.48×Food & Beverages
Frito-Lay14.64×Food & Beverages
Potato chip6.97×Food & Beverages
Syracuse Football17.22×Sports
Taco John's15.96×Food & Beverages
Weis Markets13.03×Shopping
Ruffles17.61×Food & Beverages
Hula Hoops84.24×Sports
Cheese2.88×Food & Beverages
Aldi2.33×Shopping
Chipotle Mexican Grill3.04×Food & Beverages
Taco3.55×Food & Beverages
FIFA World Cup2.3×Sports
Mexican cuisine2.99×Food & Beverages
Kohl's2.12×Shopping
Texas Roadhouse2.24×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tortilla chip audience
TraitClusterScore
Convenience OrientationPREMIUM1.51
LGBTQ+ IdentityOPEN1.4
Family OrientationCONSERVATISM1.36
IndulgenceJOY1.3
ExtroversionTHRILL1.26
Healthy LifestyleBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Tortilla chip
CountryShare
United States44.6%
Mexico10.2%
Brazil7.0%

See Tortilla chip audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Tortilla chip have in United States?

Tortilla chip has an estimated audience of 2,430,492 people in United States, concentrated in California and Texas.

What is the gender split and age of Tortilla chip fans?

62.1% of Tortilla chip fans are female, 37.9% are male, with an average age of 43.6 years.

Which brands do Tortilla chip fans like most?

Tortilla chip fans show strongest brand affinity for Naomi Scott (52.09×), Olga Kurylenko (48.3×), and Jerry Rice (53.62×) over the country average.

Where do Tortilla chip fans live in United States?

Tortilla chip fans in United States are most concentrated in California (reach 323,617), Texas (reach 238,000), and Florida (reach 144,801). These three regions account for the largest share of the active audience.

What other brands do Tortilla chip fans also like?

Beyond Tortilla chip itself, the audience over-indexes on Olga Kurylenko (48.3×), Jerry Rice (53.62×), William Levy (actor) (21.05×), and Taco Bell (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tortilla chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.