Rascasse Audience Intelligence

Jerry Rice Audience in United States

A data profile of the people who buy, follow and care about Jerry Rice in United States — modelled from more than twelve digital signal sources. Jerry Rice has an estimated audience of 1,289,270 people in United States.

#319among American football in United States#4165among Person in United States#1804in Sports

The average Jerry Rice fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Winona Ryder, Hula hoop, Yvonne Strahovski, with strongest over-indexing on Winona Ryder (73.83× the country average).

Demographically, the Jerry Rice audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jerry Rice fan in United States is more male, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Winona Ryder.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jerry Rice profile in United States.

Audience size
1.3M
in United States
Gender
25.2%♀
74.8% male
Age
35.0
average years
Country rank
#19832
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jerry Rice fans

25.2% are female, 74.8% are male, average age 35.0.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Jerry Rice audience in United States
MetricValue
Female25.2%
Male74.8%
Average age35.0
Estimated audience size1,289,270
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Jerry Rice audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

85.6%

of the worldwide Jerry Rice audience comes from United States.

Worldwide audience distribution share by country for Jerry Rice
CountryShare
United States85.6%
Canada3.2%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jerry Rice audience in United States is strongest.

Fig. 05

Top regions by affinity

Jerry Rice fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K2.55×
02California~200K1.38×
03Alabama~20K1.28×
04Maryland~30K1.20×
05Louisiana~20K1.19×
06Nevada~20K1.19×
07Pennsylvania~50K1.14×
08Washington~30K1.13×
09Arizona~30K1.08×
10Kansas~10K1.06×
11Idaho~7K1.06×
12Missouri~20K1.05×
13Montana~4K1.05×
14Georgia~40K1.04×
15Ohio~40K1.04×
16North Dakota~3K1.04×
17Iowa~10K1.02×
18Hawaii~6K1.02×
19Delaware~4K1.01×
20South Dakota~3K1.01×
21Tennessee~30K1.00×
22West Virginia~6K1.00×
23Virginia~30K0.99×
24South Carolina~20K0.99×
25Oregon~20K0.99×
26Arkansas~10K0.98×
27North Carolina~40K0.96×
28Nebraska~6K0.96×
29Texas~100K0.95×
30Washington, District of Columbia~4K0.95×
31Michigan~30K0.94×
32Wisconsin~20K0.94×
33Illinois~40K0.93×
34New Jersey~30K0.93×
35Minnesota~20K0.90×
36Indiana~20K0.89×
37Kentucky~10K0.89×
38Colorado~20K0.88×
39New Mexico~6K0.87×
40New Hampshire~5K0.87×
41Oklahoma~10K0.86×
42Alaska~2K0.86×
43Connecticut~10K0.85×
44Rhode Island~4K0.85×
45Florida~80K0.84×
46Massachusetts~20K0.83×
47Utah~10K0.82×
48New York~60K0.80×
49Maine~4K0.76×
50Vermont~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Jerry Rice, United States
0.71×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jerry Rice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jerry Rice audience
#·InterestCategoryAffinity×
01Yvonne StrahovskiMovies & TV148.19×
02Hula hoopSports120.68×
03Bank for International SettlementsPolitics & Society106.65×
04RufflesFood & Beverages95.13×
05Toni ColletteMovies & TV86.99×
06Joe MontanaSports81.50×
07Terrell OwensSports73.94×
08Winona RyderMovies & TV73.83×
09Dumb and DumberMovies & TV64.97×
10Jack NicholsonMovies & TV61.69×
11Tortilla chipFood & Beverages53.62×
12The Big LebowskiMovies & TV49.26×
13Deontay WilderSports43.20×
14Brett FavreSports33.90×
15Donnie DarkoMovies & TV30.03×
16Aaron RodgersSports26.22×
17Kyrie IrvingSports24.89×
18Twin PeaksMovies & TV24.76×
19Nicolas CageMovies & TV22.03×
20Melissa McCarthyMovies & TV18.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jerry Rice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jerry Rice audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
PatriotismCONSERVATISM1.45×
Risk AppetiteTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jerry Rice audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
DIY MentalityTHRILL0.64×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jerry Rice have in United States?

Jerry Rice has an estimated audience of 1,289,270 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jerry Rice fans?

25.2% of Jerry Rice fans are female, 74.8% are male, with an average age of 35.0 years.

03

Which brands do Jerry Rice fans like most?

Jerry Rice fans show strongest brand affinity for Winona Ryder (73.83×), Hula hoop (120.68×), and Yvonne Strahovski (148.19×) over the country average.

04

Where do Jerry Rice fans live in United States?

Jerry Rice fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Jerry Rice fans also like?

Beyond Jerry Rice itself, the audience over-indexes on Hula hoop (120.68×), Yvonne Strahovski (148.19×), Jack Nicholson (61.69×), and Toni Collette (86.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Jerry Rice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jerry Rice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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