Rascasse Audience Intelligence

Taco Bueno Target Market in United States

A data profile of the people who buy, follow and care about Taco Bueno in United States — modelled from more than twelve digital signal sources. Taco Bueno has an estimated audience of 1,084,226 people in United States.

#439among TV series in United States#2278among Brand in United States#1257in Food & Beverages

The average Taco Bueno fan in United States is 38.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Oklahoma, Arkansas.

Top brand affinities include The Jerk, Taco Time, Fuzzy's Taco Shop, with strongest over-indexing on The Jerk (106.1× the country average).

Demographically, the Taco Bueno audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taco Bueno fan in United States is balanced, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for The Jerk.

Category: Food & Beverages · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taco Bueno profile in United States.

Audience size
1.1M
in United States
Gender
50.6%♀
49.4% male
Age
38.0
average years
Country rank
#22419
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Taco Bueno

50.6% are female, 49.4% are male, average age 38.0.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Taco Bueno audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.0
Estimated audience size1,084,226
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Taco Bueno audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Taco Bueno audience comes from United States.

Worldwide audience distribution share by country for Taco Bueno
CountryShare
United States95.1%
Mexico1.2%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taco Bueno audience in United States is strongest.

Fig. 05

Top regions by affinity

Taco Bueno customers by region in United States
#RegionReachAffinity×
01Oklahoma~400K32.89×
02Texas~700K7.03×
03Arkansas~60K6.41×
04Vermont~2K0.81×
05Alaska~2K0.80×
06Delaware~2K0.79×
07Rhode Island~3K0.78×
08New Hampshire~3K0.76×
09Montana~2K0.76×
10Maine~3K0.73×
11West Virginia~4K0.72×
12Hawaii~3K0.72×
13South Dakota~2K0.72×
14North Dakota~2K0.71×
15Kansas~6K0.65×
16Idaho~3K0.60×
17Connecticut~6K0.56×
18Washington, District of Columbia~2K0.56×
19Utah~4K0.41×
20Nebraska~2K0.41×
21Missouri~7K0.40×
22Mississippi~4K0.40×
23New Mexico~2K0.40×
24Kentucky~5K0.36×
25Oregon~4K0.36×
26Maryland~7K0.35×
27South Carolina~6K0.34×
28Louisiana~5K0.34×
29Iowa~3K0.34×
30New Jersey~9K0.33×
31Massachusetts~7K0.33×
32Nevada~3K0.33×
33Wisconsin~5K0.32×
34Minnesota~5K0.31×
35Alabama~5K0.30×
36Indiana~6K0.29×
37Colorado~5K0.27×
38Pennsylvania~10K0.26×
39Michigan~7K0.26×
40Washington~5K0.25×
41Tennessee~5K0.24×
42Ohio~7K0.22×
43Virginia~6K0.22×
44Arizona~5K0.22×
45North Carolina~7K0.21×
46Georgia~7K0.20×
47Illinois~7K0.18×
48New York~9K0.14×
49Florida~10K0.13×
50California~10K0.10×
Fig. 06

Affinity by region

Affinity by region — Taco Bueno, United States
0.10×1.00×32.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taco Bueno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taco Bueno audience
#·InterestCategoryAffinity×
01BrinjevecFood & Beverages155.34×
02AalborgTravel & Leisure112.81×
03The JerkMovies & TV106.10×
04Taco del MarFood & Beverages90.09×
05Aşk-ı Memnu (TV series)Movies & TV89.69×
06Fuzzy's Taco ShopShopping72.67×
07Taco TimeFood & Beverages71.46×
08Tsingtao BreweryFood & Beverages68.13×
09Wahoo's Fish TacoBusiness & Career60.28×
10Tasty TacosFood & Beverages58.67×
11Once Upon a Time in MexicoMovies & TV52.89×
12Los HermanosMusic & Radio51.69×
13Taco John'sFood & Beverages42.62×
14Laurel and HardyMovies & TV39.57×
15Del TacoFood & Beverages30.55×
16Cafe RioFood & Beverages29.38×
17Coconut waterFood & Beverages26.08×
18El Pollo LocoFood & Beverages12.32×
19Chipotle Mexican GrillFood & Beverages8.45×
20Taco BellFood & Beverages8.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taco Bueno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taco Bueno audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.33×
Urban LifestyleOPEN1.32×
Pet OwnershipJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taco Bueno audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
CreativityOPEN0.80×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Taco Bueno's target market in United States?

Taco Bueno's target market in United States covers an estimated 1,084,226 people, concentrated in Texas and Oklahoma.

02

What is the gender split and age of Taco Bueno customers?

50.6% of the Taco Bueno audience are female, 49.4% are male, with an average age of 38.0 years.

03

Which brands do Taco Bueno fans like most?

Taco Bueno fans show strongest brand affinity for The Jerk (106.1×), Taco Time (71.46×), and Fuzzy's Taco Shop (72.67×) over the country average.

04

Where do Taco Bueno fans live in United States?

Taco Bueno fans in United States are most concentrated in Texas (reach ~700K), Oklahoma (reach ~400K), and Arkansas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Taco Bueno fans also like?

Beyond Taco Bueno itself, the audience over-indexes on Taco Time (71.46×), Fuzzy's Taco Shop (72.67×), Del Taco (30.55×), and Taco John's (42.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Taco Bueno audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taco Bueno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →