Taco Bueno Audience in United States

Taco Bueno logo

Taco Bueno has an estimated audience of 1,090,685 people in United States. 50.6% are female, 49.4% are male, average age 38.0. Top regions: Texas, Oklahoma, Arkansas. Top brand affinities: The Jerk, Fuzzy's Taco Shop, Del Taco, Taco Time, Taco John's.

The average Taco Bueno fan in United States is 38.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, Arkansas. Top brand affinities include The Jerk, Fuzzy's Taco Shop, Del Taco, with strongest over-indexing on The Jerk (106.1× the country average). Demographically, the Taco Bueno audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: TV series

Demographics of Taco Bueno fans

Demographic split for Taco Bueno audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.0
Estimated audience size1,090,685

Audience persona

The typical Taco Bueno fan in United States is balanced, around 38.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for The Jerk.

Top regions in United States

Top regions ranked by reach for Taco Bueno in United States
RegionReachAffinity
Texas685,3127.31×
Oklahoma388,95832.11×
Arkansas57,1546.36×
California9,0610.08×
Missouri7,4840.43×
Florida6,3050.09×
Kansas6,2190.72×
Illinois5,2590.14×
Colorado4,0110.23×
Louisiana3,9850.28×
Tennessee3,4480.16×
New York2,7580.05×
Georgia2,6270.08×
Arizona2,4180.11×
North Carolina2,2730.07×
Virginia2,0480.08×
Ohio2,0170.06×
Nevada1,6870.16×
Michigan1,6520.06×
Utah1,6320.17×
Iowa1,6130.18×
Alabama1,6050.11×
Indiana1,5160.08×
Washington1,4840.07×
Pennsylvania1,3250.04×
New Mexico1,2930.24×
Mississippi1,2530.14×
South Carolina1,2450.08×
Kentucky1,2160.09×
Wisconsin1,1210.07×
Minnesota1,0620.07×
Massachusetts9310.04×
Nebraska8910.16×
Oregon8800.07×
Maryland8720.05×
New Jersey8470.03×
Connecticut3120.03×
Idaho2940.05×
West Virginia2390.05×
Hawaii1930.04×
North Dakota1910.09×
South Dakota1880.07×
Washington, District of Columbia1790.05×
Montana1560.05×
Maine1420.04×
Alaska1390.06×
Wyoming1370.08×
New Hampshire1310.03×
Rhode Island1270.04×
Delaware1060.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taco Bueno audience
BrandAffinityCategory
The Jerk106.1×Movies & TV
Fuzzy's Taco Shop72.67×Shopping
Del Taco30.55×Food & Beverages
Taco Time71.46×Food & Beverages
Taco John's42.62×Food & Beverages
Taco Bell8.33×Food & Beverages
Brinjevec155.34×Food & Beverages
Chipotle Mexican Grill8.45×Food & Beverages
Taco del Mar90.09×Food & Beverages
Cafe Rio29.38×Food & Beverages
Wahoo's Fish Taco60.28×Business & Career
El Pollo Loco12.32×Food & Beverages
Coconut water26.08×Food & Beverages
Tasty Tacos58.67×Food & Beverages
Tsingtao Brewery68.13×Food & Beverages
Once Upon a Time in Mexico52.89×Movies & TV
Aalborg112.81×Travel & Leisure
Los Hermanos51.69×Music & Radio
Tombstone (pizza)16.33×Food & Beverages
Laurel and Hardy39.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taco Bueno audience
TraitClusterScore
Urban LifestyleOPEN1.4
Quality AwarenessPREMIUM1.39
Convenience OrientationPREMIUM1.19
Price SensitivityPREMIUM1.18
Family OrientationCONSERVATISM1.12
SustainabilityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Taco Bueno
CountryShare
United States95.1%
Mexico1.1%
Canada0.8%

See Taco Bueno audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Taco Bueno have in United States?

Taco Bueno has an estimated audience of 1,090,685 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Taco Bueno fans?

50.6% of Taco Bueno fans are female, 49.4% are male, with an average age of 38.0 years.

Which brands do Taco Bueno fans like most?

Taco Bueno fans show strongest brand affinity for The Jerk (106.1×), Fuzzy's Taco Shop (72.67×), and Del Taco (30.55×) over the country average.

Where do Taco Bueno fans live in United States?

Taco Bueno fans in United States are most concentrated in Texas (reach 685,312), Oklahoma (reach 388,958), and Arkansas (reach 57,154). These three regions account for the largest share of the active audience.

What other brands do Taco Bueno fans also like?

Beyond Taco Bueno itself, the audience over-indexes on Fuzzy's Taco Shop (72.67×), Del Taco (30.55×), Taco Time (71.46×), and Taco John's (42.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taco Bueno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.