A data profile of the people who buy, follow and care about The Jerk in United States — modelled from more than twelve digital signal sources. The Jerk has an estimated audience of 714,539 people in United States.
The average The Jerk fan in United States is 43.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Lebanese cuisine, Taco Bueno, Riverdale, with strongest over-indexing on Lebanese cuisine (99.7× the country average).
Demographically, the The Jerk audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Jerk fan in United States is balanced, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for Lebanese cuisine.
The key figures that characterise the The Jerk profile in United States.
45.5% are female, 54.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 43.4 |
| Estimated audience size | 714,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 22% | |
| 30-39 | 30% | |
| 40-49 | 30% | |
| 50+ | 18% |
of the worldwide The Jerk audience comes from United States.
| Country | Share |
|---|---|
| United States | 80.0% |
| United Kingdom | 6.3% |
| Germany | 2.6% |
Where the The Jerk audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~30K | 1.47× | |
| 02 | Kentucky | ~10K | 1.43× | |
| 03 | Oklahoma | ~9K | 1.27× | |
| 04 | Iowa | ~7K | 1.25× | |
| 05 | Montana | ~2K | 1.23× | |
| 06 | Oregon | ~9K | 1.21× | |
| 07 | Missouri | ~10K | 1.20× | |
| 08 | Kansas | ~6K | 1.20× | |
| 09 | Arkansas | ~6K | 1.18× | |
| 10 | Idaho | ~4K | 1.16× | |
| 11 | Ohio | ~20K | 1.15× | |
| 12 | Nebraska | ~4K | 1.13× | |
| 13 | Tennessee | ~10K | 1.11× | |
| 14 | Alaska | ~2K | 1.11× | |
| 15 | Indiana | ~10K | 1.09× | |
| 16 | New Mexico | ~3K | 1.08× | |
| 17 | West Virginia | ~3K | 1.08× | |
| 18 | Michigan | ~20K | 1.07× | |
| 19 | Washington | ~10K | 1.06× | |
| 20 | Wisconsin | ~10K | 1.06× | |
| 21 | Minnesota | ~10K | 1.06× | |
| 22 | South Dakota | ~2K | 1.06× | |
| 23 | Colorado | ~10K | 1.03× | |
| 24 | New Hampshire | ~3K | 1.01× | |
| 25 | North Dakota | ~1K | 1.01× | |
| 26 | Florida | ~40K | 1.00× | |
| 27 | Alabama | ~9K | 0.99× | |
| 28 | Maine | ~2K | 0.99× | |
| 29 | Vermont | ~1K | 0.98× | |
| 30 | Utah | ~5K | 0.95× | |
| 31 | Arizona | ~10K | 0.93× | |
| 32 | Louisiana | ~8K | 0.92× | |
| 33 | Mississippi | ~5K | 0.92× | |
| 34 | Nevada | ~6K | 0.90× | |
| 35 | Pennsylvania | ~20K | 0.89× | |
| 36 | Illinois | ~20K | 0.89× | |
| 37 | South Carolina | ~8K | 0.87× | |
| 38 | Connecticut | ~6K | 0.86× | |
| 39 | Rhode Island | ~2K | 0.85× | |
| 40 | North Carolina | ~20K | 0.84× | |
| 41 | Texas | ~50K | 0.83× | |
| 42 | Delaware | ~1K | 0.82× | |
| 43 | Massachusetts | ~10K | 0.81× | |
| 44 | California | ~60K | 0.78× | |
| 45 | Virginia | ~10K | 0.78× | |
| 46 | Maryland | ~8K | 0.76× | |
| 47 | New York | ~30K | 0.75× | |
| 48 | Washington, District of Columbia | ~1K | 0.73× | |
| 49 | Hawaii | ~2K | 0.70× | |
| 50 | New Jersey | ~10K | 0.67× |
The strongest cross-interests of the The Jerk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taco Bueno | Food & Beverages | 106.10× | ||
| 02 | Lebanese cuisine | Food & Beverages | 99.70× | ||
| 03 | Riverdale | Movies & TV | 63.20× | ||
| 04 | Fuzzy's Taco Shop | Shopping | 54.91× | ||
| 05 | Zombieland | Movies & TV | 26.65× | ||
| 06 | The Old Spaghetti Factory | Food & Beverages | 23.83× | ||
| 07 | Smallville | Movies & TV | 22.87× | ||
| 08 | Michelle Dockery | Movies & TV | 20.42× | ||
| 09 | Rami Malek | Movies & TV | 20.00× | ||
| 10 | Torchy's Tacos | Food & Beverages | 20.00× | ||
| 11 | Matthew Goode | Movies & TV | 20.00× | ||
| 12 | Arrested Development (TV series) | Movies & TV | 18.74× | ||
| 13 | Michael Shannon | Movies & TV | 17.79× | ||
| 14 | Tim Burton | Movies & TV | 14.62× | ||
| 15 | Mad Men | Movies & TV | 14.20× | ||
| 16 | Steve Martin | Movies & TV | 12.10× | ||
| 17 | Alexander Skarsgård | Movies & TV | 10.02× | ||
| 18 | Ethan Hawke | Movies & TV | 8.58× | ||
| 19 | Sex and the City | Movies & TV | 6.15× | ||
| 20 | Planet Fitness | Sports | 3.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.00× | |
| Urban Lifestyle | OPEN | 1.40× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.77× | |
| Risk Appetite | THRILL | 0.79× |
The Jerk has an estimated audience of 714,539 people in United States, concentrated in California and Texas.
45.5% of The Jerk fans are female, 54.5% are male, with an average age of 43.4 years.
The Jerk fans show strongest brand affinity for Lebanese cuisine (99.7×), Taco Bueno (106.1×), and Riverdale (63.2×) over the country average.
The Jerk fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond The Jerk itself, the audience over-indexes on Taco Bueno (106.1×), Riverdale (63.2×), Fuzzy's Taco Shop (54.91×), and Smallville (22.87×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Jerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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