The Jerk Audience in United States

The Jerk has an estimated audience of 645,292 people in United States. 45.5% are female, 54.5% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Taco Bueno, Fuzzy's Taco Shop, Riverdale, Lebanese cuisine, Smallville.

The average The Jerk fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Taco Bueno, Fuzzy's Taco Shop, Riverdale, with strongest over-indexing on Taco Bueno (62.06× the country average). Demographically, the The Jerk audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Jerk fans

Demographic split for The Jerk audience in United States
MetricValue
Female45.5%
Male54.5%
Average age43.4
Estimated audience size645,292

Audience persona

The typical The Jerk fan in United States is balanced, around 43.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Taco Bueno.

Top regions in United States

Top regions ranked by reach for The Jerk in United States
RegionReachAffinity
California58,0630.82×
Texas48,0180.87×
Florida40,7560.93×
New York28,6650.79×
Ohio24,5331.23×
Illinois20,9080.97×
Georgia20,5531.03×
Michigan19,8101.17×
Pennsylvania19,7930.91×
North Carolina16,8090.87×
Tennessee14,8091.14×
Washington14,5801.13×
Indiana13,3711.13×
Missouri12,9051.24×
Virginia12,7280.81×
Arizona12,1690.92×
New Jersey11,7190.71×
Kentucky11,6881.44×
Colorado11,0931.09×
Massachusetts10,6760.84×
Wisconsin10,6761.1×
Minnesota9,9861.08×
Oklahoma9,5581.33×
Oregon9,2921.26×
Alabama9,1051.01×
Maryland8,4910.77×
South Carolina8,4600.87×
Louisiana7,5940.91×
Iowa7,0901.33×
Arkansas6,2771.18×
Kansas6,2631.23×
Nevada5,7300.92×
Utah5,6040.97×
Connecticut5,4820.85×
Mississippi4,6660.88×
Idaho3,6361.12×
Nebraska3,6141.12×
New Mexico3,4471.07×
West Virginia3,1261.04×
New Hampshire2,5250.99×
Montana2,1521.2×
Maine2,0840.9×
Rhode Island1,6840.82×
Hawaii1,6280.59×
South Dakota1,5221.02×
Alaska1,4861.08×
Washington, District of Columbia1,3990.72×
Delaware1,3770.77×
North Dakota1,2450.94×
Vermont1,0020.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Jerk audience
BrandAffinityCategory
Taco Bueno62.06×Food & Beverages
Fuzzy's Taco Shop51.67×Shopping
Riverdale35.22×Movies & TV
Lebanese cuisine45.78×Food & Beverages
Smallville20.3×Movies & TV
Torchy's Tacos20×Food & Beverages
The Old Spaghetti Factory32.94×Food & Beverages
Arrested Development (TV series)20.46×Movies & TV
Rami Malek14.76×Movies & TV
Michael Shannon20×Movies & TV
Matthew Goode20×Movies & TV
Kate Beckinsale12.29×Movies & TV
Steve Martin12.44×Movies & TV
Kia Sportage16.92×Cars & Mobility
Arabic coffee15.35×Food & Beverages
Baby toys11.84×Kids & Family
Pudding14.91×Food & Beverages
Autism Awareness6.26×Health
Michelle Dockery18.6×Movies & TV
Diabetes mellitus awareness4.25×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Jerk audience
TraitClusterScore
Urban LifestyleOPEN1.24
Early Adopter MentalityPOWER1.22
SpiritualityBALANCE1.19
TraditionCONSERVATISM1.17
IndividualismJOY1.16
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for The Jerk
CountryShare
United States79.9%
United Kingdom6.9%
Germany2.2%

See The Jerk audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Jerk have in United States?

The Jerk has an estimated audience of 645,292 people in United States, concentrated in California and Texas.

What is the gender split and age of The Jerk fans?

45.5% of The Jerk fans are female, 54.5% are male, with an average age of 43.4 years.

Which brands do The Jerk fans like most?

The Jerk fans show strongest brand affinity for Taco Bueno (62.06×), Fuzzy's Taco Shop (51.67×), and Riverdale (35.22×) over the country average.

Where do The Jerk fans live in United States?

The Jerk fans in United States are most concentrated in California (reach 58,063), Texas (reach 48,018), and Florida (reach 40,756). These three regions account for the largest share of the active audience.

What other brands do The Jerk fans also like?

Beyond The Jerk itself, the audience over-indexes on Fuzzy's Taco Shop (51.67×), Riverdale (35.22×), Lebanese cuisine (45.78×), and Smallville (20.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Jerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.