Rascasse Audience Intelligence

Zombieland Audience in United States

A data profile of the people who buy, follow and care about Zombieland in United States — modelled from more than twelve digital signal sources. Zombieland has an estimated audience of 2,550,175 people in United States.

#611among Movie / TV Show / Series in United States#1684in Movies & TV

The average Zombieland fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pedro Pascal, Invincible (2006 film), Idiocracy, with strongest over-indexing on Pedro Pascal (11.88× the country average).

Demographically, the Zombieland audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zombieland fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Pedro Pascal.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zombieland profile in United States.

Audience size
2.6M
in United States
Gender
36.4%♀
63.6% male
Age
36.5
average years
Country rank
#11740
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zombieland viewers

36.4% are female, 63.6% are male, average age 36.5.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Zombieland audience in United States
MetricValue
Female36.4%
Male63.6%
Average age36.5
Estimated audience size2,550,175
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Zombieland audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3922%
40-4918%
50+14%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Zombieland audience comes from United States.

Worldwide audience distribution share by country for Zombieland
CountryShare
United States37.0%
United Kingdom5.5%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zombieland audience in United States is strongest.

Fig. 05

Top regions by affinity

Zombieland fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~40K1.37×
02New Mexico~20K1.32×
03Idaho~20K1.29×
04Alaska~7K1.27×
05Utah~30K1.24×
06Montana~8K1.23×
07Arkansas~20K1.22×
08Wyoming~4K1.20×
09Missouri~50K1.19×
10Arizona~60K1.18×
11Kansas~20K1.18×
12West Virginia~10K1.18×
13Oregon~30K1.17×
14Kentucky~40K1.16×
15Texas~200K1.13×
16Indiana~50K1.13×
17Colorado~40K1.13×
18Iowa~20K1.11×
19South Dakota~6K1.08×
20North Dakota~5K1.08×
21Ohio~80K1.07×
22Washington~50K1.07×
23Nebraska~10K1.06×
24Nevada~20K1.04×
25Tennessee~50K1.03×
26Michigan~60K1.00×
27California~300K0.99×
28Wisconsin~40K0.96×
29Illinois~80K0.95×
30Alabama~30K0.93×
31Minnesota~30K0.92×
32Maine~8K0.92×
33Louisiana~30K0.91×
34North Carolina~70K0.90×
35Mississippi~20K0.90×
36New Hampshire~9K0.90×
37Georgia~70K0.89×
38Pennsylvania~70K0.88×
39South Carolina~30K0.88×
40Virginia~50K0.84×
41Hawaii~8K0.80×
42Florida~100K0.79×
43Rhode Island~6K0.76×
44Delaware~5K0.76×
45Massachusetts~40K0.73×
46Maryland~30K0.73×
47Connecticut~20K0.73×
48New York~90K0.69×
49New Jersey~40K0.65×
50Washington, District of Columbia~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Zombieland, United States
0.58×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zombieland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zombieland audience
#·InterestCategoryAffinity×
01Blades of GloryMovies & TV25.63×
02Lawrence TaylorMovies & TV22.79×
03IdiocracyMovies & TV22.41×
04Dustin HoffmanMovies & TV18.90×
05RiverdaleMovies & TV17.59×
06no country for old menMovies & TV16.80×
07The Strangers (2012 film)Movies & TV16.74×
08Dave BatistaMovies & TV16.65×
0928 Days LaterMovies & TV16.51×
10Toni ColletteMovies & TV15.94×
11Groundhog Day (film)Movies & TV15.53×
12Resident Evil (film series)Movies & TV15.04×
13The Rock (film)Movies & TV13.73×
14Christopher WalkenMovies & TV13.17×
15Superbad (film)Movies & TV12.84×
16Invincible (2006 film)Movies & TV12.13×
17Jack NicholsonMovies & TV12.10×
18Pedro PascalMovies & TV11.88×
19Winona RyderMovies & TV9.13×
20Anne HathawayMovies & TV6.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zombieland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zombieland audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.05×
Social Media UsageJOY0.96×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zombieland audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
IndulgenceJOY0.79×
TravellingTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zombieland have in United States?

Zombieland has an estimated audience of 2,550,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zombieland viewers?

36.4% of Zombieland fans are female, 63.6% are male, with an average age of 36.5 years.

03

Which brands do Zombieland fans like most?

Zombieland fans show strongest brand affinity for Pedro Pascal (11.88×), Invincible (2006 film) (12.13×), and Idiocracy (22.41×) over the country average.

04

Where do Zombieland fans live in United States?

Zombieland fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zombieland fans also like?

Beyond Zombieland itself, the audience over-indexes on Invincible (2006 film) (12.13×), Idiocracy (22.41×), 28 Days Later (16.51×), and Dave Batista (16.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zombieland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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