Zombieland Audience in United States

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Zombieland has an estimated audience of 2,447,139 people in United States. 36.4% are female, 63.6% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Pedro Pascal, 28 Days Later, Idiocracy, Dave Batista, Invincible (2006 film).

The average Zombieland fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pedro Pascal, 28 Days Later, Idiocracy, with strongest over-indexing on Pedro Pascal (11.88× the country average). Demographically, the Zombieland audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Zombieland fans

Demographic split for Zombieland audience in United States
MetricValue
Female36.4%
Male63.6%
Average age36.5
Estimated audience size2,447,139

Audience persona

The typical Zombieland fan in United States is more male, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Pedro Pascal.

Top regions in United States

Top regions ranked by reach for Zombieland in United States
RegionReachAffinity
California281,5711.05×
Texas249,7261.19×
Florida134,6270.81×
New York101,5650.74×
Illinois84,1741.03×
Ohio84,0241.11×
Pennsylvania74,2930.9×
Georgia70,5780.94×
North Carolina69,7650.95×
Michigan64,5721.01×
Arizona59,6531.19×
Washington54,6541.11×
Indiana52,7191.18×
Virginia51,7690.87×
Tennessee51,4061.05×
Missouri47,1941.2×
Colorado46,0411.19×
New Jersey43,2380.69×
Oklahoma36,6271.35×
Massachusetts36,1800.75×
Kentucky35,3481.15×
Wisconsin34,6290.94×
Oregon34,0941.22×
Minnesota32,6750.93×
South Carolina32,6180.89×
Maryland31,7220.75×
Alabama31,5100.92×
Louisiana29,2020.93×
Utah27,3241.25×
Nevada24,9301.05×
Arkansas23,9521.19×
Kansas23,1751.2×
Iowa22,0011.09×
Connecticut18,2570.74×
Mississippi17,4510.87×
Idaho15,8451.29×
New Mexico15,2661.24×
West Virginia13,0581.15×
Nebraska12,7561.04×
New Hampshire8,4030.87×
Hawaii8,2110.78×
Montana7,9681.17×
Maine7,6800.88×
Alaska6,0041.15×
South Dakota5,7801.02×
Rhode Island5,7630.74×
North Dakota4,8380.96×
Delaware4,6620.69×
Washington, District of Columbia4,2540.58×
Wyoming4,2341.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zombieland audience
BrandAffinityCategory
Pedro Pascal11.88×Movies & TV
28 Days Later16.51×Movies & TV
Idiocracy22.41×Movies & TV
Dave Batista16.65×Movies & TV
Invincible (2006 film)12.13×Movies & TV
The Rock (film)13.73×Movies & TV
no country for old men16.8×Movies & TV
Groundhog Day (film)15.53×Movies & TV
Blades of Glory25.63×Movies & TV
Winona Ryder9.13×Movies & TV
Jack Nicholson12.1×Movies & TV
Jimmy Butler11.77×Sports
Riverdale17.59×Movies & TV
Dustin Hoffman18.9×Movies & TV
Superbad (film)12.84×Movies & TV
Vince Vaughn11.55×Movies & TV
Lawrence Taylor22.79×Movies & TV
Resident Evil (film series)15.04×Movies & TV
Toni Collette15.94×Movies & TV
The Strangers (2012 film)16.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zombieland audience
TraitClusterScore
ExtroversionTHRILL1.6
PatriotismCONSERVATISM1.29
Early Adopter MentalityPOWER1.19
Social Media UsageJOY1.07
TraditionCONSERVATISM1
Risk AppetiteTHRILL0.98

Worldwide distribution

Worldwide audience distribution share by country for Zombieland
CountryShare
United States37.6%
United Kingdom6.0%
India5.8%

See Zombieland audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Zombieland have in United States?

Zombieland has an estimated audience of 2,447,139 people in United States, concentrated in California and Texas.

What is the gender split and age of Zombieland fans?

36.4% of Zombieland fans are female, 63.6% are male, with an average age of 36.5 years.

Which brands do Zombieland fans like most?

Zombieland fans show strongest brand affinity for Pedro Pascal (11.88×), 28 Days Later (16.51×), and Idiocracy (22.41×) over the country average.

Where do Zombieland fans live in United States?

Zombieland fans in United States are most concentrated in California (reach 281,571), Texas (reach 249,726), and Florida (reach 134,627). These three regions account for the largest share of the active audience.

What other brands do Zombieland fans also like?

Beyond Zombieland itself, the audience over-indexes on 28 Days Later (16.51×), Idiocracy (22.41×), Dave Batista (16.65×), and Invincible (2006 film) (12.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zombieland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.