A data profile of the people who buy, follow and care about Good Eats in United States — modelled from more than twelve digital signal sources. Good Eats has an estimated audience of 470,226 people in United States.
The average Good Eats fan in United States is 41.3 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, California, Texas.
Top brand affinities include Chicken salad, Rose Leslie, FedEx, with strongest over-indexing on Chicken salad (26.14× the country average).
Demographically, the Good Eats audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Good Eats fan in United States is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Chicken salad.
The key figures that characterise the Good Eats profile in United States.
59.4% are female, 40.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 41.3 |
| Estimated audience size | 470,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 18% |
Where the Good Eats audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~8K | 3.94× | |
| 02 | Mississippi | ~10K | 3.78× | |
| 03 | New York | ~70K | 2.82× | |
| 04 | Louisiana | ~10K | 1.62× | |
| 05 | Iowa | ~5K | 1.38× | |
| 06 | Connecticut | ~6K | 1.35× | |
| 07 | New Jersey | ~20K | 1.30× | |
| 08 | Wisconsin | ~8K | 1.16× | |
| 09 | Texas | ~40K | 1.03× | |
| 10 | California | ~50K | 1.01× | |
| 11 | Virginia | ~10K | 0.99× | |
| 12 | Washington, District of Columbia | ~1K | 0.96× | |
| 13 | Alaska | <1K | 0.95× | |
| 14 | North Carolina | ~10K | 0.94× | |
| 15 | South Carolina | ~6K | 0.92× | |
| 16 | Montana | ~1K | 0.92× | |
| 17 | Massachusetts | ~8K | 0.91× | |
| 18 | Nebraska | ~2K | 0.91× | |
| 19 | Missouri | ~7K | 0.90× | |
| 20 | Oregon | ~5K | 0.90× | |
| 21 | Delaware | ~1K | 0.90× | |
| 22 | Vermont | <1K | 0.90× | |
| 23 | Georgia | ~10K | 0.89× | |
| 24 | Pennsylvania | ~10K | 0.88× | |
| 25 | Washington | ~8K | 0.87× | |
| 26 | Kansas | ~3K | 0.87× | |
| 27 | Idaho | ~2K | 0.87× | |
| 28 | New Hampshire | ~2K | 0.86× | |
| 29 | Maine | ~1K | 0.85× | |
| 30 | North Dakota | <1K | 0.85× | |
| 31 | Tennessee | ~8K | 0.83× | |
| 32 | Arkansas | ~3K | 0.82× | |
| 33 | Rhode Island | ~1K | 0.82× | |
| 34 | South Dakota | <1K | 0.82× | |
| 35 | Oklahoma | ~4K | 0.81× | |
| 36 | Ohio | ~10K | 0.80× | |
| 37 | Colorado | ~6K | 0.79× | |
| 38 | Maryland | ~6K | 0.78× | |
| 39 | Michigan | ~9K | 0.77× | |
| 40 | Utah | ~3K | 0.77× | |
| 41 | Kentucky | ~4K | 0.76× | |
| 42 | Minnesota | ~5K | 0.75× | |
| 43 | New Mexico | ~2K | 0.75× | |
| 44 | West Virginia | ~2K | 0.75× | |
| 45 | Indiana | ~6K | 0.74× | |
| 46 | Florida | ~20K | 0.73× | |
| 47 | Illinois | ~10K | 0.73× | |
| 48 | Alabama | ~5K | 0.72× | |
| 49 | Nevada | ~3K | 0.66× | |
| 50 | Arizona | ~6K | 0.65× |
The strongest cross-interests of the Good Eats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicken salad | Food & Beverages | 26.14× | ||
| 02 | Rose Leslie | Movies & TV | 22.54× | ||
| 03 | Anthony Bourdain | Food & Beverages | 9.15× | ||
| 04 | FedEx | Business & Career | 4.21× | ||
| 05 | Weather forecasting | Home & Garden | 3.74× | ||
| 06 | Renewable energy | Business & Career | 3.65× | ||
| 07 | Sustainable energy | Home & Garden | 3.61× | ||
| 08 | Subway | Food & Beverages | 3.22× | ||
| 09 | Pizza Hut | Food & Beverages | 3.16× | ||
| 10 | Mortgage loans | Business & Career | 2.96× | ||
| 11 | McDonald's | Food & Beverages | 2.91× | ||
| 12 | Internet & Social Media | 2.53× | |||
| 13 | Discount stores | Shopping | 2.51× | ||
| 14 | Internet & Social Media | 2.47× | |||
| 15 | Organic food | Food & Beverages | 2.40× | ||
| 16 | IKEA | Home & Garden | 2.34× | ||
| 17 | Starbucks | Food & Beverages | 2.23× | ||
| 18 | Barbecue | Food & Beverages | 2.07× | ||
| 19 | Airbnb | Travel & Leisure | 1.93× | ||
| 20 | Trader Joe's | Shopping | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.08× | |
| Indulgence | JOY | 1.74× | |
| Urban Lifestyle | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Sports Activity | POWER | 0.88× | |
| Design Affinity | PREMIUM | 0.88× |
Good Eats has an estimated audience of 470,226 people in United States, concentrated in New York and California.
59.4% of Good Eats fans are female, 40.6% are male, with an average age of 41.3 years.
Good Eats fans show strongest brand affinity for Chicken salad (26.14×), Rose Leslie (22.54×), and FedEx (4.21×) over the country average.
Good Eats fans in United States are most concentrated in New York (reach ~70K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Good Eats itself, the audience over-indexes on Rose Leslie (22.54×), FedEx (4.21×), Pizza Hut (3.16×), and McDonald's (2.91×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Good Eats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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