Rascasse Audience Intelligence

Food Inc Audience in United States

A data profile of the people who buy, follow and care about Food Inc in United States — modelled from more than twelve digital signal sources. Food Inc has an estimated audience of 417,825 people in United States.

#3584among Movie / TV Show / Series in United States#2149in Food & Beverages

The average Food Inc fan in United States is 32.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Changing Habits, Dave's Killer Bread, Wegmans, with strongest over-indexing on Changing Habits (47.54× the country average).

Demographically, the Food Inc audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food Inc fan in United States is balanced, around 32.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Changing Habits.

Category: Food & Beverages · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food Inc profile in United States.

Audience size
418K
in United States
Gender
53.6%♀
46.4% male
Age
32.5
average years
Country rank
#40625
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food Inc viewers

53.6% are female, 46.4% are male, average age 32.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Food Inc audience in United States
MetricValue
Female53.6%
Male46.4%
Average age32.5
Estimated audience size417,825
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Food Inc audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

61.0%

of the worldwide Food Inc audience comes from United States.

Worldwide audience distribution share by country for Food Inc
CountryShare
United States61.0%
United Kingdom7.8%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food Inc audience in United States is strongest.

Fig. 05

Top regions by affinity

Food Inc fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.36×
02Oregon~6K1.31×
03Washington, District of Columbia~2K1.30×
04Virginia~10K1.25×
05Massachusetts~10K1.23×
06New Hampshire~2K1.22×
07Wisconsin~8K1.20×
08Maine~2K1.17×
09Washington~10K1.15×
10California~50K1.12×
11Michigan~10K1.12×
12Connecticut~5K1.12×
13Hawaii~2K1.11×
14Rhode Island~1K1.10×
15Idaho~2K1.08×
16New York~20K1.07×
17Illinois~10K1.06×
18Colorado~7K1.06×
19Indiana~8K1.05×
20Kentucky~5K1.05×
21Utah~4K1.04×
22Montana~1K1.03×
23Alaska<1K1.03×
24Minnesota~6K1.01×
25New Mexico~2K1.00×
26Pennsylvania~10K0.99×
27North Carolina~10K0.97×
28Georgia~10K0.96×
29Ohio~10K0.95×
30Missouri~6K0.95×
31North Dakota<1K0.94×
32Arizona~8K0.93×
33South Dakota<1K0.93×
34New Jersey~10K0.92×
35Maryland~7K0.91×
36Tennessee~7K0.90×
37Oklahoma~4K0.90×
38West Virginia~2K0.90×
39South Carolina~6K0.89×
40Iowa~3K0.89×
41Arkansas~3K0.89×
42Nebraska~2K0.89×
43Delaware~1K0.89×
44Kansas~3K0.88×
45Florida~20K0.86×
46Texas~30K0.83×
47Nevada~3K0.79×
48Mississippi~3K0.78×
49Alabama~4K0.76×
50Louisiana~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Food Inc, United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food Inc audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food Inc audience
#·InterestCategoryAffinity×
01Dave's Killer BreadFood & Beverages74.81×
02TriscuitFood & Beverages71.80×
03Pimento cheeseFood & Beverages58.23×
04Sparkling IceFood & Beverages49.84×
05Moose JawTravel & Leisure47.87×
06Changing HabitsHealth47.54×
07Vegetable juiceFood & Beverages41.32×
08Napoleon DynamiteMovies & TV20.00×
09Appalachian TrailTravel & Leisure19.87×
10FebrezeHome & Garden17.54×
11Stacy KeiblerMovies & TV15.61×
12LINETechnology & Electronics14.32×
13WegmansShopping13.80×
14Tex-MexFood & Beverages9.05×
15Jamba JuiceFood & Beverages8.73×
16NPRMusic & Radio4.91×
17TacoFood & Beverages4.68×
18Sprouts Farmers MarketShopping4.02×
19Trader Joe'sShopping3.04×
20VegetableFood & Beverages2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food Inc audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food Inc audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE9.34×
SustainabilityBALANCE2.01×
IndulgenceJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food Inc audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Need for SecurityCONSERVATISM0.74×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food Inc have in United States?

Food Inc has an estimated audience of 417,825 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food Inc viewers?

53.6% of Food Inc fans are female, 46.4% are male, with an average age of 32.5 years.

03

Which brands do Food Inc fans like most?

Food Inc fans show strongest brand affinity for Changing Habits (47.54×), Dave's Killer Bread (74.81×), and Wegmans (13.8×) over the country average.

04

Where do Food Inc fans live in United States?

Food Inc fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Food Inc fans also like?

Beyond Food Inc itself, the audience over-indexes on Dave's Killer Bread (74.81×), Wegmans (13.8×), Triscuit (71.8×), and Moose Jaw (47.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Food Inc audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food Inc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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