Food Inc Audience in United States

Food Inc logo

Food Inc has an estimated audience of 413,997 people in United States. 53.6% are female, 46.4% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: JDSU, Home equity, Collectable, Halsey, Oregon, 3D printing.

The average Food Inc fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JDSU, Home equity, Collectable, with strongest over-indexing on JDSU (3.6× the country average). Demographically, the Food Inc audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of Food Inc fans

Demographic split for Food Inc audience in United States
MetricValue
Female53.6%
Male46.4%
Average age32.5
Estimated audience size413,997

Audience persona

The typical Food Inc fan in United States is balanced, around 32.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Food Inc in United States
RegionReachAffinity
California54,3621.19×
Texas29,4220.83×
New York26,7031.15×
Florida25,5320.91×
Illinois14,4731.05×
Pennsylvania13,8100.99×
Virginia12,7111.26×
Ohio12,5250.98×
Michigan12,4681.15×
North Carolina12,3910.99×
Georgia11,1140.87×
Massachusetts10,9211.34×
Washington10,1891.23×
New Jersey10,0980.96×
Arizona8,2130.97×
Indiana7,7121.02×
Tennessee7,3280.88×
Colorado7,2741.11×
Wisconsin7,2021.16×
Maryland6,7880.95×
Oregon6,5201.37×
Missouri6,3710.95×
Minnesota5,6910.96×
South Carolina5,3540.86×
Kentucky5,0540.97×
Connecticut5,0431.21×
Oklahoma4,0690.89×
Alabama4,0000.69×
Utah3,6140.97×
Louisiana3,1730.59×
Nevada2,9220.73×
Arkansas2,7410.8×
Iowa2,6910.79×
Kansas2,5790.79×
Idaho2,2951.11×
New Hampshire2,1751.33×
Hawaii2,1391.2×
Washington, District of Columbia2,0521.65×
New Mexico2,0440.98×
Maine1,8301.23×
Mississippi1,7840.52×
Nebraska1,5350.74×
Rhode Island1,5141.15×
West Virginia1,3500.7×
Montana1,2811.12×
Vermont1,1771.62×
Alaska9491.07×
South Dakota7380.77×
North Dakota6930.81×
Delaware6560.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food Inc audience
BrandAffinityCategory
JDSU3.6×Business & Career
Home equity2.22×Home & Garden
Collectable1.65×Kids & Family
Halsey, Oregon8.32×Travel & Leisure
3D printing2.43×Technology & Electronics
Voltron: Legendary Defender15.32×Movies & TV
Natural rubber1.95×Cars & Mobility
Nebraska Cornhuskers football3.37×Sports
Who Wants to Be a Millionaire?8.73×Movies & TV
South Asian cuisine7.63×Food & Beverages
Nipsey Hussle4.57×Music & Radio
Grammarly2.76×Business & Career
Mothercare1.83×Kids & Family
Saving1.64×Business & Career
Berks County, Pennsylvania6×Travel & Leisure
Jesse Plemons1.69×Movies & TV
Home staging2.56×Home & Garden
Superintendent (education)4.74×Business & Career
Necktie2.42×Fashion & Accessoires
St. Ives6.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food Inc audience
TraitClusterScore
Healthy LifestyleBALANCE6.08
SustainabilityBALANCE2.08
Design AffinityPREMIUM1.76
IndulgenceJOY1.46
Luxury OrientationPREMIUM1.41
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Food Inc
CountryShare
United States61.0%
United Kingdom7.8%
Canada5.2%

See Food Inc audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Food Inc have in United States?

Food Inc has an estimated audience of 413,997 people in United States, concentrated in California and Texas.

What is the gender split and age of Food Inc fans?

53.6% of Food Inc fans are female, 46.4% are male, with an average age of 32.5 years.

Which brands do Food Inc fans like most?

Food Inc fans show strongest brand affinity for JDSU (3.6×), Home equity (2.22×), and Collectable (1.65×) over the country average.

Where do Food Inc fans live in United States?

Food Inc fans in United States are most concentrated in California (reach 54,362), Texas (reach 29,422), and New York (reach 26,703). These three regions account for the largest share of the active audience.

What other brands do Food Inc fans also like?

Beyond Food Inc itself, the audience over-indexes on Home equity (2.22×), Collectable (1.65×), Halsey, Oregon (8.32×), and 3D printing (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food Inc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.