Rascasse Audience Intelligence

Triscuit Target Market in United States

A data profile of the people who buy, follow and care about Triscuit in United States — modelled from more than twelve digital signal sources. Triscuit has an estimated audience of 610,257 people in United States.

#115among Sweet in United States#3353among Brand in United States#1756in Food & Beverages

The average Triscuit fan in United States is 43.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carmen Electra, Food Inc, Los Angeles Marathon, with strongest over-indexing on Carmen Electra (31.66× the country average).

Demographically, the Triscuit audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Triscuit fan in United States is more male, around 43.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Carmen Electra.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Triscuit profile in United States.

Audience size
610K
in United States
Gender
35.1%♀
64.9% male
Age
43.6
average years
Country rank
#32480
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Triscuit

35.1% are female, 64.9% are male, average age 43.6.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Triscuit audience in United States
MetricValue
Female35.1%
Male64.9%
Average age43.6
Estimated audience size610,257
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Triscuit audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

74.3%

of the worldwide Triscuit audience comes from United States.

Worldwide audience distribution share by country for Triscuit
CountryShare
United States74.3%
Canada6.6%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Triscuit audience in United States is strongest.

Fig. 05

Top regions by affinity

Triscuit customers by region in United States
#RegionReachAffinity×
01Maine~3K1.25×
02New Hampshire~3K1.24×
03Kansas~6K1.21×
04Oregon~8K1.17×
05Massachusetts~10K1.14×
06Minnesota~10K1.14×
07Connecticut~7K1.13×
08Wisconsin~10K1.12×
09Iowa~6K1.12×
10Vermont~1K1.11×
11Nebraska~3K1.10×
12Washington~10K1.09×
13Pennsylvania~20K1.07×
14Michigan~20K1.07×
15Utah~6K1.07×
16Alaska~1K1.07×
17Rhode Island~2K1.06×
18North Dakota~1K1.06×
19Illinois~20K1.05×
20Indiana~10K1.05×
21Idaho~3K1.05×
22South Dakota~1K1.04×
23Missouri~10K1.02×
24Kentucky~8K1.00×
25West Virginia~3K0.99×
26Montana~2K0.99×
27Ohio~20K0.98×
28Colorado~9K0.97×
29Oklahoma~7K0.97×
30Virginia~10K0.96×
31Arizona~10K0.96×
32Arkansas~5K0.95×
33North Carolina~20K0.94×
34Hawaii~2K0.94×
35Delaware~2K0.93×
36New York~30K0.92×
37Tennessee~10K0.92×
38New Jersey~10K0.90×
39Maryland~9K0.90×
40New Mexico~3K0.90×
41California~60K0.88×
42Texas~50K0.88×
43South Carolina~8K0.88×
44Louisiana~7K0.86×
45Nevada~5K0.85×
46Georgia~20K0.84×
47Alabama~7K0.83×
48Mississippi~4K0.83×
49Washington, District of Columbia~2K0.83×
50Florida~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Triscuit, United States
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Triscuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Triscuit audience
#·InterestCategoryAffinity×
01Mahindra LifespacesTopic75.94×
02Portland MarathonSports73.59×
03Food IncFood & Beverages71.80×
04BaiPolitics & Society55.15×
05JumexFood & Beverages54.43×
06Los Angeles MarathonSports53.25×
07Freelance Writing JobsTopic52.00×
08ElliptiGOCars & Mobility43.42×
09Cool WhipFood & Beverages39.57×
10Carmen ElectraMovies & TV31.66×
11Lifeway KefirBrand30.19×
12Geoffrey ZakarianFood & Beverages29.88×
13Audrina PatridgeMovies & TV25.72×
14Glade (brand)Home & Garden22.44×
15Flex (magazine)Sports21.82×
16Stacy KeiblerMovies & TV20.04×
17Anne BurrellFood & Beverages12.12×
18New York City MarathonSports10.73×
19Ace FrehleyMusic & Radio6.43×
20Panda ExpressFood & Beverages2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Triscuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Triscuit audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.59×
Luxury OrientationPREMIUM1.33×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Triscuit audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
CreativityOPEN0.81×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Triscuit's target market in United States?

Triscuit's target market in United States covers an estimated 610,257 people, concentrated in California and Texas.

02

What is the gender split and age of Triscuit customers?

35.1% of the Triscuit audience are female, 64.9% are male, with an average age of 43.6 years.

03

Which brands do Triscuit fans like most?

Triscuit fans show strongest brand affinity for Carmen Electra (31.66×), Food Inc (71.8×), and Los Angeles Marathon (53.25×) over the country average.

04

Where do Triscuit fans live in United States?

Triscuit fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Triscuit fans also like?

Beyond Triscuit itself, the audience over-indexes on Food Inc (71.8×), Los Angeles Marathon (53.25×), Flex (magazine) (21.82×), and Bai (55.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Triscuit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Triscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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