Triscuit Audience in United States

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Triscuit has an estimated audience of 608,871 people in United States. 35.1% are female, 64.9% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Carmen Electra, Food Inc, Anne Burrell, Los Angeles Marathon, Bai.

The average Triscuit fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carmen Electra, Food Inc, Anne Burrell, with strongest over-indexing on Carmen Electra (31.66× the country average). Demographically, the Triscuit audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Triscuit fans

Demographic split for Triscuit audience in United States
MetricValue
Female35.1%
Male64.9%
Average age43.6
Estimated audience size608,871

Audience persona

The typical Triscuit fan in United States is more male, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Carmen Electra.

Top regions in United States

Top regions ranked by reach for Triscuit in United States
RegionReachAffinity
California63,8610.95×
Texas50,8360.97×
Florida34,6590.84×
New York33,0880.97×
Pennsylvania23,1921.13×
Illinois23,1041.14×
Ohio18,8801.01×
North Carolina18,1250.99×
Michigan17,3931.09×
Georgia16,2740.87×
Virginia14,4190.97×
New Jersey14,2620.92×
Massachusetts13,6311.14×
Washington13,4481.1×
Arizona12,3971×
Indiana12,1761.09×
Tennessee11,5850.95×
Wisconsin10,4821.14×
Missouri10,1461.03×
Minnesota9,9881.14×
Colorado9,5871×
Maryland9,3510.89×
South Carolina8,3210.91×
Oregon8,1791.17×
Kentucky7,8351.03×
Louisiana6,9840.89×
Connecticut6,9001.13×
Oklahoma6,8411.01×
Alabama6,8240.8×
Utah5,7371.05×
Iowa5,6861.13×
Kansas5,1851.08×
Nevada5,0970.87×
Arkansas4,7910.96×
Mississippi3,9660.79×
Nebraska3,4491.13×
Idaho3,1131.02×
New Hampshire2,9241.22×
New Mexico2,7450.9×
West Virginia2,6780.94×
Maine2,6551.22×
Hawaii2,4330.93×
Rhode Island1,9761.02×
Montana1,5010.89×
Delaware1,4250.85×
Washington, District of Columbia1,4190.78×
South Dakota1,3710.97×
Alaska1,3521.04×
North Dakota1,2140.97×
Vermont1,1361.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Triscuit audience
BrandAffinityCategory
Carmen Electra31.66×Movies & TV
Food Inc71.8×Food & Beverages
Anne Burrell12.12×Food & Beverages
Los Angeles Marathon53.25×Sports
Bai55.15×Politics & Society
Jumex54.43×Food & Beverages
Cool Whip39.57×Food & Beverages
Flex (magazine)21.82×Sports
Stacy Keibler20.04×Movies & TV
Freelance Writing Jobs52×
ElliptiGO43.42×Cars & Mobility
Lifeway Kefir30.19×
Portland Marathon73.59×Sports
New York City Marathon10.73×Sports
Mahindra Lifespaces75.94×
Panda Express2.71×Food & Beverages
Glade (brand)22.44×Home & Garden
Geoffrey Zakarian29.88×Food & Beverages
Ace Frehley6.43×Music & Radio
Smoothie King5.16×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Triscuit audience
TraitClusterScore
IndulgenceJOY1.76
Healthy LifestyleBALANCE1.67
LGBTQ+ IdentityOPEN1.59
Family OrientationCONSERVATISM1.55
Convenience OrientationPREMIUM1.44
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Triscuit
CountryShare
United States74.0%
Canada6.6%
United Kingdom5.2%

See Triscuit audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Triscuit have in United States?

Triscuit has an estimated audience of 608,871 people in United States, concentrated in California and Texas.

What is the gender split and age of Triscuit fans?

35.1% of Triscuit fans are female, 64.9% are male, with an average age of 43.6 years.

Which brands do Triscuit fans like most?

Triscuit fans show strongest brand affinity for Carmen Electra (31.66×), Food Inc (71.8×), and Anne Burrell (12.12×) over the country average.

Where do Triscuit fans live in United States?

Triscuit fans in United States are most concentrated in California (reach 63,861), Texas (reach 50,836), and Florida (reach 34,659). These three regions account for the largest share of the active audience.

What other brands do Triscuit fans also like?

Beyond Triscuit itself, the audience over-indexes on Food Inc (71.8×), Anne Burrell (12.12×), Los Angeles Marathon (53.25×), and Bai (55.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Triscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.