Bai Audience in United States

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Bai has an estimated audience of 260,839 people in United States. 44.8% are female, 55.2% are male, average age 30.6. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diet Coke, Diabetes mellitus awareness, Google Maps, Microblogging.

The average Bai fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diet Coke, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bai audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Bai fans

Demographic split for Bai audience in United States
MetricValue
Female44.8%
Male55.2%
Average age30.6
Estimated audience size260,839

Audience persona

The typical Bai fan in United States is more male, around 30.6 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bai in United States
RegionReachAffinity
California42,5991.49×
Texas24,1311.08×
New York16,8721.16×
Florida16,0750.91×
Illinois10,9541.26×
Pennsylvania8,2180.94×
Ohio7,6160.95×
Georgia7,4040.92×
Michigan7,2491.06×
New Jersey7,2281.09×
North Carolina7,0750.9×
Virginia6,6391.04×
Washington5,9191.13×
Massachusetts5,5921.09×
Arizona5,0760.95×
Tennessee5,0260.96×
Maryland4,7801.07×
Indiana4,7561×
Wisconsin4,5111.15×
Missouri4,4631.06×
Alabama4,0041.1×
Nevada3,9761.58×
Minnesota3,7751.01×
Colorado3,6960.9×
Louisiana3,2880.98×
South Carolina3,1730.81×
Kentucky3,1710.97×
Oregon3,0351.02×
Oklahoma2,9331.01×
Utah2,5571.09×
Connecticut2,5100.96×
Arkansas2,0440.95×
Kansas2,0080.98×
Iowa1,9840.92×
Mississippi1,8060.84×
Nebraska1,2530.96×
New Mexico1,1250.86×
Idaho1,0570.81×
West Virginia1,0210.84×
Maine1,0021.07×
Rhode Island9531.15×
New Hampshire8340.81×
Hawaii8300.74×
Washington, District of Columbia8261.05×
Montana6100.84×
Delaware5820.81×
North Dakota5561.04×
South Dakota5490.91×
Alaska5400.97×
Vermont4440.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bai audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diet Coke48.69×Food & Beverages
Diabetes mellitus awareness12.48×Health
Google Maps6.03×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Katana53.23×Literature
Iced tea15.16×Food & Beverages
Income tax13.19×Business & Career
High-net-worth individual10.56×Business & Career
Kia Sportage20×Cars & Mobility
Fiji Water31.18×Food & Beverages
Rice cooker28.92×Home & Garden
Family car8.85×Cars & Mobility
Naomi Scott17.36×Movies & TV
Bachelor of Business Administration29.41×Business & Career
Livemusic3.97×Music & Radio
Thingiverse11.18×Arts & Culture
Charles, Prince of Wales18.87×Politics & Society
Diane Keaton4.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bai audience
TraitClusterScore
Family OrientationCONSERVATISM2.44
LGBTQ+ IdentityOPEN2.2
IndulgenceJOY1.71
Convenience OrientationPREMIUM1.6
Career OrientationPOWER1.39
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Bai
CountryShare
United States37.0%
India9.6%
Brazil8.4%

See Bai audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Bai have in United States?

Bai has an estimated audience of 260,839 people in United States, concentrated in California and Texas.

What is the gender split and age of Bai fans?

44.8% of Bai fans are female, 55.2% are male, with an average age of 30.6 years.

Which brands do Bai fans like most?

Bai fans show strongest brand affinity for Autism Awareness (19.03×), Diet Coke (48.69×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Bai fans live in United States?

Bai fans in United States are most concentrated in California (reach 42,599), Texas (reach 24,131), and New York (reach 16,872). These three regions account for the largest share of the active audience.

What other brands do Bai fans also like?

Beyond Bai itself, the audience over-indexes on Diet Coke (48.69×), Diabetes mellitus awareness (12.48×), Google Maps (6.03×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.