Rascasse Audience Intelligence

Bai Audience in United States

A data profile of the people who buy, follow and care about Bai in United States — modelled from more than twelve digital signal sources. Bai has an estimated audience of 258,240 people in United States.

#783among NGO / Political Party in United States#2827in Politics & Society

The average Bai fan in United States is 30.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Katana, Diet Coke, Iced tea, with strongest over-indexing on Katana (206.23× the country average).

Demographically, the Bai audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bai fan in United States is more male, around 30.6 years old, with strong Family Orientation tendencies and a notable affinity for Katana.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bai profile in United States.

Audience size
258K
in United States
Gender
44.8%♀
55.2% male
Age
30.6
average years
Country rank
#52024
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bai fans

44.8% are female, 55.2% are male, average age 30.6.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Bai audience in United States
MetricValue
Female44.8%
Male55.2%
Average age30.6
Estimated audience size258,240
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Bai audience in United States
Age bracketShare%
16-1940%
20-2928%
30-3913%
40-4912%
50+6%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Bai audience comes from United States.

Worldwide audience distribution share by country for Bai
CountryShare
United States36.4%
India9.8%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bai audience in United States is strongest.

Fig. 05

Top regions by affinity

Bai fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~4K1.60×
02California~40K1.42×
03Wisconsin~5K1.18×
04Illinois~10K1.15×
05Washington~6K1.11×
06New York~20K1.10×
07Rhode Island<1K1.10×
08Alabama~4K1.09×
09Utah~3K1.09×
10Maine<1K1.07×
11New Jersey~7K1.06×
12Massachusetts~5K1.05×
13Maryland~5K1.04×
14Oklahoma~3K1.04×
15Michigan~7K1.03×
16Missouri~4K1.02×
17North Dakota<1K1.02×
18Texas~20K1.01×
19Virginia~6K1.01×
20Vermont<1K1.01×
21Tennessee~5K1.00×
22Minnesota~4K1.00×
23Kentucky~3K1.00×
24Washington, District of Columbia<1K1.00×
25Alaska<1K1.00×
26Louisiana~3K0.99×
27Arkansas~2K0.99×
28Oregon~3K0.98×
29Indiana~5K0.97×
30Iowa~2K0.97×
31Nebraska~1K0.97×
32Kansas~2K0.96×
33Montana<1K0.96×
34South Dakota<1K0.96×
35Pennsylvania~8K0.95×
36Ohio~8K0.95×
37Arizona~5K0.95×
38Connecticut~2K0.95×
39Georgia~8K0.94×
40West Virginia~1K0.93×
41Delaware<1K0.92×
42Florida~20K0.91×
43Colorado~4K0.89×
44Idaho~1K0.89×
45New Mexico~1K0.89×
46Mississippi~2K0.88×
47New Hampshire<1K0.88×
48North Carolina~7K0.87×
49Hawaii<1K0.85×
50South Carolina~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Bai, United States
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bai audience
#·InterestCategoryAffinity×
01KatanaLiterature206.23×
02TriscuitFood & Beverages55.15×
03Diet CokeFood & Beverages54.32×
04Honest TeaFood & Beverages38.05×
05Fiji WaterFood & Beverages30.12×
06Iced teaFood & Beverages22.02×
07Grand MarnierTravel & Leisure21.96×
08Anthem Blue CrossBusiness & Career21.54×
09Miyamoto MusashiPolitics & Society20.00×
10Naomi ScottMovies & TV16.51×
11ConocoPhillipsBusiness & Career11.91×
12High-net-worth individualBusiness & Career9.03×
13Family carCars & Mobility8.32×
147-ElevenShopping3.11×
15Pizza HutFood & Beverages3.01×
16Domino's PizzaFood & Beverages2.92×
17Discount storesShopping2.88×
18SubwayFood & Beverages2.65×
19Google MapsInternet & Social Media2.63×
20McDonald'sFood & Beverages2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bai audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.60×
Convenience OrientationPREMIUM2.29×
IndulgenceJOY2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bai audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
CreativityOPEN0.78×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bai have in United States?

Bai has an estimated audience of 258,240 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bai fans?

44.8% of Bai fans are female, 55.2% are male, with an average age of 30.6 years.

03

Which brands do Bai fans like most?

Bai fans show strongest brand affinity for Katana (206.23×), Diet Coke (54.32×), and Iced tea (22.02×) over the country average.

04

Where do Bai fans live in United States?

Bai fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bai fans also like?

Beyond Bai itself, the audience over-indexes on Diet Coke (54.32×), Iced tea (22.02×), Triscuit (55.15×), and High-net-worth individual (9.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Bai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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