Rascasse Audience Intelligence

Fiji Water Target Market in United States

A data profile of the people who buy, follow and care about Fiji Water in United States — modelled from more than twelve digital signal sources. Fiji Water has an estimated audience of 857,797 people in United States.

#4among Mineral water in United States#2684among Brand in United States#1462in Food & Beverages

The average Fiji Water fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 7-Eleven, The UPS Store, CVS Pharmacy, with strongest over-indexing on 7-Eleven (12.29× the country average).

Demographically, the Fiji Water audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fiji Water fan in United States is balanced, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for 7-Eleven.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiji Water profile in United States.

Audience size
858K
in United States
Gender
47.3%♀
52.7% male
Age
35.3
average years
Country rank
#26221
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fiji Water

47.3% are female, 52.7% are male, average age 35.3.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Fiji Water audience in United States
MetricValue
Female47.3%
Male52.7%
Average age35.3
Estimated audience size857,797
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Fiji Water audience in United States
Age bracketShare%
16-1925%
20-2928%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Fiji Water audience comes from United States.

Worldwide audience distribution share by country for Fiji Water
CountryShare
United States41.3%
United Kingdom6.3%
Mexico3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiji Water audience in United States is strongest.

Fig. 05

Top regions by affinity

Fiji Water customers by region in United States
#RegionReachAffinity×
01Nevada~10K1.42×
02Florida~80K1.36×
03California~100K1.33×
04Georgia~30K1.30×
05Louisiana~10K1.30×
06Mississippi~9K1.27×
07New York~60K1.26×
08Maryland~20K1.26×
09Texas~90K1.23×
10New Jersey~30K1.23×
11Alabama~10K1.21×
12Illinois~30K1.20×
13North Carolina~30K1.15×
14Delaware~3K1.15×
15Virginia~20K1.14×
16Pennsylvania~30K1.13×
17Washington, District of Columbia~3K1.12×
18South Carolina~10K1.11×
19Connecticut~9K1.11×
20Tennessee~20K1.09×
21Kentucky~10K1.09×
22Michigan~20K1.08×
23Indiana~20K1.06×
24Ohio~30K1.03×
25Arkansas~7K1.03×
26Oklahoma~9K1.00×
27Massachusetts~20K0.99×
28West Virginia~4K0.99×
29Arizona~20K0.98×
30Rhode Island~3K0.96×
31Hawaii~3K0.95×
32Missouri~10K0.94×
33Nebraska~4K0.91×
34Kansas~6K0.90×
35North Dakota~2K0.88×
36Minnesota~10K0.87×
37Wisconsin~10K0.86×
38Iowa~6K0.86×
39New Mexico~4K0.86×
40Washington~10K0.83×
41South Dakota~2K0.82×
42Utah~6K0.81×
43New Hampshire~3K0.80×
44Alaska~1K0.78×
45Idaho~3K0.77×
46Oregon~7K0.76×
47Montana~2K0.76×
48Maine~2K0.75×
49Colorado~10K0.74×
50Vermont~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Fiji Water, United States
0.74×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiji Water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiji Water audience
#·InterestCategoryAffinity×
01Essentia WaterFood & Beverages43.80×
02LibreOfficeTechnology & Electronics35.29×
03VossFood & Beverages32.94×
04EvianFood & Beverages31.61×
05Skippy (peanut butter)Food & Beverages27.53×
06Abt ElectronicsShopping26.14×
07Hint WaterFood & Beverages25.15×
08P. C. Richard & SonShopping24.56×
09Key FoodShopping14.16×
107-ElevenShopping12.29×
11Soul WaterFood & Beverages12.05×
12Bottled waterFood & Beverages10.67×
13HoneyBaked HamFood & Beverages8.88×
14Titanic (1997 film)Movies & TV8.37×
15Oscar IsaacMovies & TV8.12×
16The UPS StoreShopping5.38×
17CVS PharmacyShopping4.75×
18WalgreensShopping3.71×
19AutoZoneCars & Mobility3.49×
20Donald TrumpPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiji Water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiji Water audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Early Adopter MentalityPOWER1.52×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiji Water audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.04×
Quality AwarenessPREMIUM1.04×
Design AffinityPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fiji Water's target market in United States?

Fiji Water's target market in United States covers an estimated 857,797 people, concentrated in California and Texas.

02

What is the gender split and age of Fiji Water customers?

47.3% of the Fiji Water audience are female, 52.7% are male, with an average age of 35.3 years.

03

Which brands do Fiji Water fans like most?

Fiji Water fans show strongest brand affinity for 7-Eleven (12.29×), The UPS Store (5.38×), and CVS Pharmacy (4.75×) over the country average.

04

Where do Fiji Water fans live in United States?

Fiji Water fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Fiji Water fans also like?

Beyond Fiji Water itself, the audience over-indexes on The UPS Store (5.38×), CVS Pharmacy (4.75×), Walgreens (3.71×), and AutoZone (3.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fiji Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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