Fiji Water Audience in United States

Fiji Water logo

Fiji Water has an estimated audience of 852,178 people in United States. 47.3% are female, 52.7% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: 7-Eleven, The UPS Store, CVS Pharmacy, Walgreens, AutoZone.

The average Fiji Water fan in United States is 35.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 7-Eleven, The UPS Store, CVS Pharmacy, with strongest over-indexing on 7-Eleven (12.29× the country average). Demographically, the Fiji Water audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of Fiji Water fans

Demographic split for Fiji Water audience in United States
MetricValue
Female47.3%
Male52.7%
Average age35.3
Estimated audience size852,178

Audience persona

The typical Fiji Water fan in United States is balanced, around 35.3 years old, with strong Convenience Orientation tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for Fiji Water in United States
RegionReachAffinity
California133,8421.43×
Texas90,1331.23×
Florida86,5851.5×
New York65,8501.38×
Illinois37,3121.31×
Georgia36,2401.38×
Pennsylvania33,1511.16×
North Carolina30,0161.17×
New Jersey28,1601.3×
Ohio27,9341.06×
Michigan25,3691.14×
Virginia24,3501.17×
Tennessee19,1201.12×
Maryland18,6711.27×
Massachusetts17,0581.02×
Arizona16,4730.95×
Indiana16,0351.03×
Washington14,9550.87×
Alabama14,8011.24×
Louisiana14,7281.34×
South Carolina14,7191.15×
Nevada12,8311.56×
Missouri12,8000.93×
Kentucky11,3461.06×
Wisconsin10,9430.85×
Minnesota10,6980.88×
Colorado10,0460.75×
Connecticut9,5861.12×
Oklahoma8,8010.93×
Mississippi8,7591.25×
Oregon7,2040.74×
Arkansas7,1961.02×
Utah5,7340.75×
Kansas5,6870.85×
Iowa5,5000.78×
West Virginia3,7090.93×
Nebraska3,5820.84×
New Mexico3,3450.78×
Hawaii3,3220.91×
Washington, District of Columbia3,1241.22×
Idaho2,8300.66×
Rhode Island2,5060.92×
Delaware2,4281.03×
New Hampshire2,3240.69×
Maine1,9930.65×
Montana1,5450.65×
North Dakota1,2810.73×
South Dakota1,2540.64×
Alaska1,0150.56×
Vermont8400.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fiji Water audience
BrandAffinityCategory
7-Eleven12.29×Shopping
The UPS Store5.38×Shopping
CVS Pharmacy4.75×Shopping
Walgreens3.71×Shopping
AutoZone3.49×Cars & Mobility
Bottled water10.67×Food & Beverages
LibreOffice35.29×Technology & Electronics
Hint Water25.15×Food & Beverages
Key Food14.16×Shopping
Essentia Water43.8×Food & Beverages
P. C. Richard & Son24.56×Shopping
Evian31.61×Food & Beverages
Voss32.94×Food & Beverages
Skippy (peanut butter)27.53×Food & Beverages
Titanic (1997 film)8.37×Movies & TV
Abt Electronics26.14×Shopping
Oscar Isaac8.12×Movies & TV
HoneyBaked Ham8.88×Food & Beverages
Euphoria1.52×Movies & TV
Steven Adams15.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fiji Water audience
TraitClusterScore
Convenience OrientationPREMIUM2.43
IndulgenceJOY1.93
Family OrientationCONSERVATISM1.71
Luxury OrientationPREMIUM1.63
LGBTQ+ IdentityOPEN1.54
SustainabilityBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Fiji Water
CountryShare
United States42.6%
United Kingdom6.5%
Japan3.3%

See Fiji Water audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does Fiji Water have in United States?

Fiji Water has an estimated audience of 852,178 people in United States, concentrated in California and Texas.

What is the gender split and age of Fiji Water fans?

47.3% of Fiji Water fans are female, 52.7% are male, with an average age of 35.3 years.

Which brands do Fiji Water fans like most?

Fiji Water fans show strongest brand affinity for 7-Eleven (12.29×), The UPS Store (5.38×), and CVS Pharmacy (4.75×) over the country average.

Where do Fiji Water fans live in United States?

Fiji Water fans in United States are most concentrated in California (reach 133,842), Texas (reach 90,133), and Florida (reach 86,585). These three regions account for the largest share of the active audience.

What other brands do Fiji Water fans also like?

Beyond Fiji Water itself, the audience over-indexes on The UPS Store (5.38×), CVS Pharmacy (4.75×), Walgreens (3.71×), and AutoZone (3.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiji Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.