Rascasse Audience Intelligence

Propel Fitness Water Target Market in United States

A data profile of the people who buy, follow and care about Propel Fitness Water in United States — modelled from more than twelve digital signal sources. Propel Fitness Water has an estimated audience of 646,129 people in United States.

#5among Mineral water in United States#3236among Brand in United States#1708in Food & Beverages

The average Propel Fitness Water fan in United States is 36.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pepsi Max, Pizza Hut, Domino's Pizza, with strongest over-indexing on Pepsi Max (53.36× the country average).

Demographically, the Propel Fitness Water audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Propel Fitness Water fan in United States is more male, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Pepsi Max.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Propel Fitness Water profile in United States.

Audience size
646K
in United States
Gender
39.9%♀
60.1% male
Age
36.3
average years
Country rank
#31403
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Propel Fitness Water

39.9% are female, 60.1% are male, average age 36.3.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Propel Fitness Water audience in United States
MetricValue
Female39.9%
Male60.1%
Average age36.3
Estimated audience size646,129
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Propel Fitness Water audience in United States
Age bracketShare%
16-1920%
20-2927%
30-3923%
40-4919%
50+10%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Propel Fitness Water audience comes from United States.

Worldwide audience distribution share by country for Propel Fitness Water
CountryShare
United States95.3%
Canada4.1%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Propel Fitness Water audience in United States is strongest.

Fig. 05

Top regions by affinity

Propel Fitness Water customers by region in United States
#RegionReachAffinity×
01Alabama~10K1.51×
02South Carolina~10K1.45×
03Mississippi~8K1.45×
04Kentucky~10K1.44×
05West Virginia~4K1.38×
06Indiana~20K1.32×
07Arkansas~7K1.30×
08Ohio~30K1.28×
09North Carolina~20K1.28×
10Tennessee~20K1.26×
11Louisiana~10K1.25×
12Oklahoma~8K1.18×
13Maine~3K1.18×
14Missouri~10K1.12×
15Kansas~6K1.12×
16Iowa~6K1.11×
17Georgia~20K1.10×
18Michigan~20K1.07×
19New Hampshire~3K1.05×
20South Dakota~2K1.04×
21Rhode Island~2K1.03×
22Pennsylvania~20K1.02×
23Wisconsin~10K1.02×
24Nebraska~3K1.02×
25Delaware~2K1.02×
26Minnesota~9K1.01×
27Vermont~1K1.01×
28Connecticut~6K1.00×
29Florida~40K0.98×
30North Dakota~1K0.98×
31Illinois~20K0.94×
32Virginia~10K0.94×
33Massachusetts~10K0.93×
34Texas~50K0.91×
35Maryland~10K0.87×
36Idaho~3K0.83×
37Arizona~10K0.82×
38New Mexico~3K0.82×
39Montana~1K0.82×
40New York~30K0.81×
41Alaska~1K0.81×
42New Jersey~10K0.80×
43Nevada~5K0.78×
44Utah~4K0.77×
45Hawaii~2K0.72×
46Colorado~7K0.70×
47Oregon~5K0.70×
48Washington~9K0.68×
49Washington, District of Columbia~1K0.68×
50California~40K0.62×
Fig. 06

Affinity by region

Affinity by region — Propel Fitness Water, United States
0.62×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Propel Fitness Water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Propel Fitness Water audience
#·InterestCategoryAffinity×
01Pepsi MaxFood & Beverages53.36×
02SlickdealsShopping6.53×
03DAXBusiness & Career6.14×
04Dow Jones Industrial AverageBusiness & Career5.31×
05The ConjuringMovies & TV4.53×
06NASDAQBusiness & Career4.14×
07Domino's PizzaFood & Beverages3.49×
08Pizza HutFood & Beverages3.42×
09SubwayFood & Beverages3.08×
107-ElevenShopping2.73×
11FedExBusiness & Career2.67×
12Financial servicesBusiness & Career2.51×
13Mixed martial artsSports2.47×
14McDonald'sFood & Beverages2.40×
15Discount storesShopping2.33×
16Facebook MessengerInternet & Social Media2.32×
17Mortgage loansBusiness & Career2.29×
18GamblingGames1.99×
19StarbucksFood & Beverages1.80×
20PinterestInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Propel Fitness Water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Propel Fitness Water audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.01×
IndulgenceJOY1.76×
Family OrientationCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Propel Fitness Water audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
CreativityOPEN0.76×
TravellingTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Propel Fitness Water's target market in United States?

Propel Fitness Water's target market in United States covers an estimated 646,129 people, concentrated in Texas and California.

02

What is the gender split and age of Propel Fitness Water customers?

39.9% of the Propel Fitness Water audience are female, 60.1% are male, with an average age of 36.3 years.

03

Which brands do Propel Fitness Water fans like most?

Propel Fitness Water fans show strongest brand affinity for Pepsi Max (53.36×), Pizza Hut (3.42×), and Domino's Pizza (3.49×) over the country average.

04

Where do Propel Fitness Water fans live in United States?

Propel Fitness Water fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Propel Fitness Water fans also like?

Beyond Propel Fitness Water itself, the audience over-indexes on Pizza Hut (3.42×), Domino's Pizza (3.49×), Subway (3.08×), and NASDAQ (4.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Propel Fitness Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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