Rascasse Audience Intelligence

Soul Water Target Market in United States

A data profile of the people who buy, follow and care about Soul Water in United States — modelled from more than twelve digital signal sources. Soul Water has an estimated audience of 2,015,372 people in United States.

#1among Mineral water in United States#1436among Brand in United States#855in Food & Beverages

The average Soul Water fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mineral water, Voss, King Soopers, with strongest over-indexing on Mineral water (22.11× the country average).

Demographically, the Soul Water audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soul Water fan in United States is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soul Water profile in United States.

Audience size
2M
in United States
Gender
53.8%♀
46.2% male
Age
40.9
average years
Country rank
#14146
Brand in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Soul Water

53.8% are female, 46.2% are male, average age 40.9.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Soul Water audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.9
Estimated audience size2,015,372
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Soul Water audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Soul Water audience comes from United States.

Worldwide audience distribution share by country for Soul Water
CountryShare
United States36.8%
Brazil12.4%
France4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soul Water audience in United States is strongest.

Fig. 05

Top regions by affinity

Soul Water customers by region in United States
#RegionReachAffinity×
01Texas~200K1.49×
02California~300K1.40×
03Nevada~20K1.39×
04Georgia~80K1.33×
05Arizona~50K1.30×
06Oklahoma~30K1.23×
07Florida~200K1.22×
08Louisiana~30K1.18×
09Maryland~40K1.17×
10North Carolina~60K1.14×
11Virginia~50K1.13×
12Washington~40K1.13×
13Hawaii~9K1.12×
14Kentucky~20K1.07×
15Delaware~5K1.07×
16South Carolina~30K1.06×
17Alabama~30K1.06×
18Oregon~20K1.06×
19Arkansas~20K1.06×
20Alaska~4K1.06×
21New Mexico~10K1.05×
22New Jersey~50K1.04×
23Indiana~40K1.04×
24Illinois~60K1.02×
25New York~100K1.01×
26Mississippi~20K1.00×
27Utah~20K0.99×
28Missouri~30K0.98×
29Kansas~10K0.98×
30Connecticut~20K0.97×
31Tennessee~40K0.96×
32Pennsylvania~60K0.95×
33Ohio~50K0.95×
34Michigan~50K0.95×
35Rhode Island~6K0.95×
36Colorado~30K0.91×
37Nebraska~8K0.91×
38Massachusetts~30K0.90×
39Minnesota~20K0.89×
40Idaho~8K0.89×
41West Virginia~8K0.89×
42North Dakota~3K0.86×
43South Dakota~3K0.82×
44Iowa~10K0.79×
45Wisconsin~20K0.78×
46Washington, District of Columbia~4K0.75×
47Montana~4K0.74×
48Vermont~2K0.72×
49New Hampshire~5K0.71×
50Maine~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Soul Water, United States
0.71×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soul Water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soul Water audience
#·InterestCategoryAffinity×
01VossFood & Beverages44.48×
02AquafinaFood & Beverages23.87×
03Mineral waterFood & Beverages22.11×
04PerrierFood & Beverages16.27×
05smartwaterFood & Beverages15.22×
06Fiji WaterFood & Beverages12.05×
07Irina ShaykFashion & Accessoires11.82×
08Cyndi LauperMusic & Radio11.39×
09King SoopersShopping8.99×
10Charli XCXMusic & Radio8.06×
11TissotFashion & Accessoires7.36×
12VonsShopping6.76×
13Bottled waterFood & Beverages5.17×
14Harris TeeterShopping3.47×
15BoxingSports2.81×
16NASDAQBusiness & Career2.55×
17Scooby-DooMovies & TV2.22×
187-ElevenShopping2.11×
19NightclubsMusic & Radio2.09×
20Staples (Canada)Business & Career1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soul Water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soul Water audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
Convenience OrientationPREMIUM1.42×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soul Water audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
PatriotismCONSERVATISM0.88×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Soul Water's target market in United States?

Soul Water's target market in United States covers an estimated 2,015,372 people, concentrated in California and Texas.

02

What is the gender split and age of Soul Water customers?

53.8% of the Soul Water audience are female, 46.2% are male, with an average age of 40.9 years.

03

Which brands do Soul Water fans like most?

Soul Water fans show strongest brand affinity for Mineral water (22.11×), Voss (44.48×), and King Soopers (8.99×) over the country average.

04

Where do Soul Water fans live in United States?

Soul Water fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Soul Water fans also like?

Beyond Soul Water itself, the audience over-indexes on Voss (44.48×), King Soopers (8.99×), Cyndi Lauper (11.39×), and Vons (6.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in United States

See Soul Water audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soul Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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