Soul Water Audience in United States

Soul Water logo

Soul Water has an estimated audience of 1,822,402 people in United States. 52.1% are female, 47.9% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Liberace, Elsword, Home construction, Mothercare, Progressive rock.

The average Soul Water fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Liberace, Elsword, Home construction, with strongest over-indexing on Liberace (25.9× the country average). Demographically, the Soul Water audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of Soul Water fans

Demographic split for Soul Water audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.4
Estimated audience size1,822,402

Audience persona

The typical Soul Water fan in United States is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Liberace.

Top regions in United States

Top regions ranked by reach for Soul Water in United States
RegionReachAffinity
California285,5941.43×
Texas232,4741.48×
Florida161,1181.31×
New York105,6831.04×
Georgia81,5401.45×
North Carolina66,0241.2×
Illinois63,7211.05×
Pennsylvania59,9800.98×
Ohio54,7970.98×
Virginia49,7601.12×
Arizona49,1791.32×
Michigan46,5280.98×
New Jersey45,9880.99×
Washington43,6231.19×
Maryland38,7891.24×
Tennessee37,5401.03×
Indiana33,4141×
Massachusetts31,8930.89×
Missouri28,6530.98×
South Carolina28,4601.04×
Colorado27,7490.97×
Louisiana27,1851.16×
Alabama25,1790.99×
Oklahoma24,9781.23×
Nevada24,7141.4×
Oregon23,7051.13×
Kentucky22,6310.99×
Minnesota22,2430.85×
Wisconsin20,7460.76×
Connecticut17,9060.98×
Utah16,2671×
Arkansas15,2701.02×
Mississippi14,7250.98×
Kansas14,0580.98×
Iowa11,6280.77×
New Mexico9,6361.05×
Hawaii8,8181.13×
Idaho7,9200.87×
Nebraska7,8830.86×
West Virginia6,8060.8×
Rhode Island5,4350.94×
Delaware4,9480.98×
New Hampshire4,4600.62×
Washington, District of Columbia4,3870.8×
Maine4,2240.65×
Alaska3,9731.02×
Montana3,2880.65×
South Dakota3,0620.73×
North Dakota2,7400.73×
Vermont1,9360.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soul Water audience
BrandAffinityCategory
Liberace25.9×Music & Radio
Elsword25.27×Games
Home construction1.53×Home & Garden
Mothercare2.86×Kids & Family
Progressive rock1.53×Music & Radio
Israel1.51×Travel & Leisure
Experiential gifts5.31×Shopping
Historic site2.94×Arts & Culture
Governor of Michigan5.09×Politics & Society
Bank account1.53×Business & Career
Vocal harmony2.73×Music & Radio
Grinch2.2×Movies & TV
Japanese domestic market2.52×Politics & Society
Goop2.81×Internet & Social Media
Mathcore3.99×Music & Radio
Stamp collecting2.34×Home & Garden
Arco Iris9.16×Music & Radio
Iowa River11.29×Travel & Leisure
Home staging2.14×Home & Garden
Kento Yamazaki4.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soul Water audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.63
SustainabilityBALANCE1.42
Convenience OrientationPREMIUM1.41
Design AffinityPREMIUM1.34
Price SensitivityPREMIUM1.3
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Soul Water
CountryShare
United States37.9%
Brazil11.9%
France3.9%

See Soul Water audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does Soul Water have in United States?

Soul Water has an estimated audience of 1,822,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Soul Water fans?

52.1% of Soul Water fans are female, 47.9% are male, with an average age of 40.4 years.

Which brands do Soul Water fans like most?

Soul Water fans show strongest brand affinity for Liberace (25.9×), Elsword (25.27×), and Home construction (1.53×) over the country average.

Where do Soul Water fans live in United States?

Soul Water fans in United States are most concentrated in California (reach 285,594), Texas (reach 232,474), and Florida (reach 161,118). These three regions account for the largest share of the active audience.

What other brands do Soul Water fans also like?

Beyond Soul Water itself, the audience over-indexes on Elsword (25.27×), Home construction (1.53×), Mothercare (2.86×), and Progressive rock (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soul Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.