Soul Water Audience in United States

Soul Water logo

Soul Water has an estimated audience of 1,822,402 people in United States. 52.1% are female, 47.9% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Mineral water, Kia Sportage, Google Maps, Margot Robbie, Apple Store.

The average Soul Water fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mineral water, Kia Sportage, Google Maps, with strongest over-indexing on Mineral water (15.31× the country average). Demographically, the Soul Water audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of Soul Water fans

Demographic split for Soul Water audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.4
Estimated audience size1,822,402

Audience persona

The typical Soul Water fan in United States is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mineral water.

Top regions in United States

Top regions ranked by reach for Soul Water in United States
RegionReachAffinity
California285,5941.43×
Texas232,4741.48×
Florida161,1181.31×
New York105,6831.04×
Georgia81,5401.45×
North Carolina66,0241.2×
Illinois63,7211.05×
Pennsylvania59,9800.98×
Ohio54,7970.98×
Virginia49,7601.12×
Arizona49,1791.32×
Michigan46,5280.98×
New Jersey45,9880.99×
Washington43,6231.19×
Maryland38,7891.24×
Tennessee37,5401.03×
Indiana33,4141×
Massachusetts31,8930.89×
Missouri28,6530.98×
South Carolina28,4601.04×
Colorado27,7490.97×
Louisiana27,1851.16×
Alabama25,1790.99×
Oklahoma24,9781.23×
Nevada24,7141.4×
Oregon23,7051.13×
Kentucky22,6310.99×
Minnesota22,2430.85×
Wisconsin20,7460.76×
Connecticut17,9060.98×
Utah16,2671×
Arkansas15,2701.02×
Mississippi14,7250.98×
Kansas14,0580.98×
Iowa11,6280.77×
New Mexico9,6361.05×
Hawaii8,8181.13×
Idaho7,9200.87×
Nebraska7,8830.86×
West Virginia6,8060.8×
Rhode Island5,4350.94×
Delaware4,9480.98×
New Hampshire4,4600.62×
Washington, District of Columbia4,3870.8×
Maine4,2240.65×
Alaska3,9731.02×
Montana3,2880.65×
South Dakota3,0620.73×
North Dakota2,7400.73×
Vermont1,9360.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soul Water audience
BrandAffinityCategory
Mineral water15.31×Food & Beverages
Kia Sportage25.27×Cars & Mobility
Google Maps4.64×Internet & Social Media
Margot Robbie10.67×Movies & TV
Apple Store7.94×Shopping
Capital One3.89×Business & Career
Indeed.com3.96×Business & Career
Perrier25.9×Food & Beverages
King Soopers9.85×Shopping
Autism Awareness7.06×Health
Irina Shayk18.56×Fashion & Accessoires
Diabetes mellitus awareness4.84×Health
Cyndi Lauper11.12×Music & Radio
Circle K4.8×Shopping
Charli XCX9.04×Music & Radio
Anna Kendrick9.17×Movies & TV
Honda HR-V16.92×Cars & Mobility
Enterprise Rent-A-Car3.99×Cars & Mobility
Voss34.74×Food & Beverages
Singer-songwriter2.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soul Water audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.63
SustainabilityBALANCE1.42
Convenience OrientationPREMIUM1.41
Design AffinityPREMIUM1.34
Price SensitivityPREMIUM1.3
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Soul Water
CountryShare
United States37.9%
Brazil11.9%
France3.9%

See Soul Water audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does Soul Water have in United States?

Soul Water has an estimated audience of 1,822,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Soul Water fans?

52.1% of Soul Water fans are female, 47.9% are male, with an average age of 40.4 years.

Which brands do Soul Water fans like most?

Soul Water fans show strongest brand affinity for Mineral water (15.31×), Kia Sportage (25.27×), and Google Maps (4.64×) over the country average.

Where do Soul Water fans live in United States?

Soul Water fans in United States are most concentrated in California (reach 285,594), Texas (reach 232,474), and Florida (reach 161,118). These three regions account for the largest share of the active audience.

What other brands do Soul Water fans also like?

Beyond Soul Water itself, the audience over-indexes on Kia Sportage (25.27×), Google Maps (4.64×), Margot Robbie (10.67×), and Apple Store (7.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soul Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.