Rascasse Audience Intelligence

Voss Target Market in United States

A data profile of the people who buy, follow and care about Voss in United States — modelled from more than twelve digital signal sources. Voss has an estimated audience of 349,505 people in United States.

#10among Mineral water in United States#4618among Brand in United States#2333in Food & Beverages

The average Voss fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fresca, Bottled water, Fondue, with strongest over-indexing on Fresca (76.61× the country average).

Demographically, the Voss audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Voss fan in United States is balanced, around 36.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fresca.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voss profile in United States.

Audience size
350K
in United States
Gender
45.4%♀
54.6% male
Age
36.4
average years
Country rank
#44654
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Voss

45.4% are female, 54.6% are male, average age 36.4.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Voss audience in United States
MetricValue
Female45.4%
Male54.6%
Average age36.4
Estimated audience size349,505
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Voss audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Voss audience comes from United States.

Worldwide audience distribution share by country for Voss
CountryShare
United States26.3%
Norway9.5%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voss audience in United States is strongest.

Fig. 05

Top regions by affinity

Voss customers by region in United States
#RegionReachAffinity×
01Georgia~20K1.69×
02Ohio~20K1.61×
03New York~30K1.58×
04Indiana~9K1.48×
05North Dakota<1K1.36×
06Texas~40K1.21×
07Washington~8K1.17×
08Oklahoma~4K1.16×
09Virginia~10K1.13×
10California~40K1.09×
11Wisconsin~6K1.08×
12Illinois~10K1.06×
13Minnesota~5K1.04×
14Washington, District of Columbia~1K1.04×
15Missouri~6K1.02×
16Michigan~9K1.01×
17Iowa~3K1.01×
18Massachusetts~7K1.00×
19Nevada~3K0.99×
20Alaska<1K0.98×
21Florida~20K0.97×
22Nebraska~2K0.97×
23Hawaii~1K0.96×
24New Jersey~8K0.95×
25Kentucky~4K0.95×
26Oregon~4K0.95×
27South Dakota<1K0.95×
28Vermont<1K0.95×
29New Hampshire~1K0.94×
30Utah~3K0.93×
31Maine~1K0.93×
32Maryland~6K0.92×
33Connecticut~3K0.92×
34Idaho~2K0.92×
35Pennsylvania~10K0.91×
36North Carolina~10K0.91×
37Alabama~4K0.91×
38Kansas~3K0.91×
39Montana<1K0.91×
40Arizona~6K0.90×
41Louisiana~4K0.90×
42Mississippi~3K0.90×
43New Mexico~2K0.90×
44Rhode Island~1K0.90×
45West Virginia~1K0.89×
46Delaware<1K0.89×
47Colorado~5K0.88×
48South Carolina~5K0.88×
49Arkansas~3K0.88×
50Tennessee~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Voss, United States
0.86×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voss audience
#·InterestCategoryAffinity×
01FrescaFood & Beverages76.61×
02MapfreBusiness & Career55.52×
03EvianFood & Beverages46.91×
04AquafinaFood & Beverages39.25×
05Zurich Insurance GroupBusiness & Career38.70×
06smartwaterFood & Beverages37.32×
07FondueFood & Beverages34.69×
08Fiji WaterFood & Beverages32.96×
09New York Red BullsSports22.69×
10CorePower YogaSports21.78×
11Stanley TucciMovies & TV17.73×
12San PellegrinoFood & Beverages17.39×
13Bottled waterFood & Beverages16.38×
14Hy-VeeShopping9.32×
15OncologyHealth7.80×
16Mobile homeCars & Mobility5.23×
17Scooby-DooMovies & TV4.77×
18Real Madrid C.F.Sports3.68×
19SpotifyInternet & Social Media2.19×
20FIFA World Cup 2026Sports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voss audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.99×
IndulgenceJOY1.66×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voss audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
Community OrientationOPEN0.98×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Voss's target market in United States?

Voss's target market in United States covers an estimated 349,505 people, concentrated in California and Texas.

02

What is the gender split and age of Voss customers?

45.4% of the Voss audience are female, 54.6% are male, with an average age of 36.4 years.

03

Which brands do Voss fans like most?

Voss fans show strongest brand affinity for Fresca (76.61×), Bottled water (16.38×), and Fondue (34.69×) over the country average.

04

Where do Voss fans live in United States?

Voss fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Voss fans also like?

Beyond Voss itself, the audience over-indexes on Bottled water (16.38×), Fondue (34.69×), Mapfre (55.52×), and Evian (46.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in United States

See Voss audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Voss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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