Voss Audience in United States

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Voss has an estimated audience of 348,872 people in United States. 45.4% are female, 54.6% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Historic site, Governor of Michigan, Elsword, Vocal harmony, Grinch.

The average Voss fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Governor of Michigan, Elsword, with strongest over-indexing on Historic site (8.52× the country average). Demographically, the Voss audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of Voss fans

Demographic split for Voss audience in United States
MetricValue
Female45.4%
Male54.6%
Average age36.4
Estimated audience size348,872

Audience persona

The typical Voss fan in United States is balanced, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Voss in United States
RegionReachAffinity
California44,7101.17×
Texas39,1081.3×
New York31,8351.63×
Florida24,5061.04×
Ohio19,4341.81×
Illinois13,0301.12×
Georgia11,7591.09×
Pennsylvania10,8830.93×
Indiana10,2201.6×
Virginia10,1991.2×
North Carolina10,0100.95×
Michigan9,8561.08×
New Jersey8,6890.98×
Washington8,4041.2×
Massachusetts7,2611.06×
Arizona6,5720.92×
Missouri6,1021.09×
Wisconsin6,0961.16×
Tennessee6,0260.86×
Maryland5,5430.92×
Minnesota5,4471.09×
Colorado4,7780.87×
Oklahoma4,7471.23×
South Carolina4,6340.88×
Kentucky4,0880.93×
Alabama4,0370.83×
Oregon3,8590.97×
Louisiana3,8460.85×
Nevada3,3721×
Connecticut3,1580.9×
Utah3,0560.98×
Iowa2,9901.04×
Kansas2,4800.9×
Mississippi2,4720.86×
Arkansas2,1670.75×
Nebraska1,7110.98×
Idaho1,5120.86×
Hawaii1,4680.98×
New Mexico1,4440.83×
New Hampshire1,2390.9×
West Virginia1,2350.76×
Washington, District of Columbia1,1601.11×
Maine1,0030.8×
Rhode Island8540.77×
Montana7240.75×
North Dakota6730.94×
South Dakota6690.83×
Delaware6500.68×
Alaska6430.86×
Wyoming5000.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Voss audience
BrandAffinityCategory
Historic site8.52×Arts & Culture
Governor of Michigan13.65×Politics & Society
Elsword27.05×Games
Vocal harmony7.5×Music & Radio
Grinch5.93×Movies & TV
Mothercare4.66×Kids & Family
Mathcore11.3×Music & Radio
Experiential gifts10.62×Shopping
Home construction1.98×Home & Garden
Goop7.15×Internet & Social Media
Iowa River30.71×Travel & Leisure
Arco Iris23.48×Music & Radio
Hipster9.93×Politics & Society
Fairy godmother7.03×Literature
Harlow10.33×Travel & Leisure
Natural rubber1.82×Cars & Mobility
Trinity Evangelical Divinity School30.87×Business & Career
No Escape (1994 film)9.8×Movies & TV
TV Fanatic8.77×Movies & TV
El Paso County, Colorado10.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Voss audience
TraitClusterScore
SustainabilityBALANCE4.52
LGBTQ+ IdentityOPEN3.24
Price SensitivityPREMIUM1.75
Convenience OrientationPREMIUM1.6
Design AffinityPREMIUM1.54
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Voss
CountryShare
United States26.6%
Norway9.4%
Brazil5.8%

See Voss audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does Voss have in United States?

Voss has an estimated audience of 348,872 people in United States, concentrated in California and Texas.

What is the gender split and age of Voss fans?

45.4% of Voss fans are female, 54.6% are male, with an average age of 36.4 years.

Which brands do Voss fans like most?

Voss fans show strongest brand affinity for Historic site (8.52×), Governor of Michigan (13.65×), and Elsword (27.05×) over the country average.

Where do Voss fans live in United States?

Voss fans in United States are most concentrated in California (reach 44,710), Texas (reach 39,108), and New York (reach 31,835). These three regions account for the largest share of the active audience.

What other brands do Voss fans also like?

Beyond Voss itself, the audience over-indexes on Governor of Michigan (13.65×), Elsword (27.05×), Vocal harmony (7.5×), and Grinch (5.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Voss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.