Rascasse Audience Intelligence

Mapfre Target Market in United States

A data profile of the people who buy, follow and care about Mapfre in United States — modelled from more than twelve digital signal sources. Mapfre has an estimated audience of 310,206 people in United States.

#35among Insurances in United States#4911among Brand in United States#2934in Business & Career

The average Mapfre fan in United States is 36.5 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Florida.

Top brand affinities include Fresca, Melania Trump, Allianz, with strongest over-indexing on Fresca (143.58× the country average).

Demographically, the Mapfre audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mapfre fan in United States is more male, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fresca.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mapfre profile in United States.

Audience size
310K
in United States
Gender
43.7%♀
56.3% male
Age
36.5
average years
Country rank
#47510
Brand in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mapfre

43.7% are female, 56.3% are male, average age 36.5.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Mapfre audience in United States
MetricValue
Female43.7%
Male56.3%
Average age36.5
Estimated audience size310,206
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Mapfre audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Mapfre audience comes from United States.

Worldwide audience distribution share by country for Mapfre
CountryShare
Spain50.4%
Brazil11.1%
Mexico6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mapfre audience in United States is strongest.

Fig. 05

Top regions by affinity

Mapfre customers by region in United States
#RegionReachAffinity×
01Massachusetts~200K29.92×
02Rhode Island~5K5.02×
03New Hampshire~3K2.40×
04Connecticut~6K2.04×
05Maine~1K1.06×
06Vermont<1K1.05×
07California~30K1.01×
08Alaska<1K0.84×
09North Dakota<1K0.83×
10South Dakota<1K0.82×
11Montana<1K0.80×
12Delaware<1K0.77×
13West Virginia~1K0.76×
14Nebraska~1K0.74×
15Mississippi~2K0.73×
16Hawaii<1K0.72×
17Arkansas~2K0.69×
18Washington, District of Columbia<1K0.69×
19New Mexico<1K0.66×
20Idaho<1K0.63×
21Oklahoma~2K0.62×
22Kansas~1K0.59×
23Iowa~1K0.58×
24Alabama~2K0.54×
25Louisiana~2K0.54×
26Kentucky~2K0.54×
27Utah~1K0.52×
28Virginia~4K0.49×
29Wisconsin~2K0.49×
30Oregon~2K0.49×
31Nevada~1K0.49×
32Missouri~2K0.46×
33Minnesota~2K0.46×
34Florida~9K0.45×
35New York~7K0.43×
36South Carolina~2K0.43×
37Indiana~2K0.42×
38Tennessee~2K0.40×
39Washington~2K0.39×
40Maryland~2K0.38×
41Colorado~2K0.38×
42Ohio~3K0.36×
43New Jersey~3K0.36×
44Arizona~2K0.36×
45Georgia~3K0.33×
46Michigan~3K0.33×
47North Carolina~3K0.31×
48Pennsylvania~3K0.29×
49Illinois~3K0.29×
50Texas~7K0.25×
Fig. 06

Affinity by region

Affinity by region — Mapfre, United States
0.25×1.00×29.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mapfre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mapfre audience
#·InterestCategoryAffinity×
01Bradesco SegurosBusiness & Career254.74×
02Couples ResortsTravel & Leisure160.32×
03FrescaFood & Beverages143.58×
04Thompson SquareMusic & Radio129.88×
05Zurich Insurance GroupBusiness & Career83.31×
06AllianzBusiness & Career79.64×
07FondueFood & Beverages58.23×
08just jaredInternet & Social Media37.38×
09Sweet (band)Music & Radio29.54×
10Make America Great AgainPolitics & Society15.24×
11Rate of returnBusiness & Career13.47×
12RabbiPolitics & Society13.12×
13Baptist churchPolitics & Society12.18×
14Melania TrumpPolitics & Society11.31×
15Mobile homeCars & Mobility11.30×
16FaithPolitics & Society10.68×
17Gateway PunditNews10.65×
18Benjamin NetanyahuPolitics & Society10.12×
19Law enforcementPolitics & Society9.96×
20PrayerPolitics & Society6.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mapfre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mapfre audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.35×
Need for SecurityCONSERVATISM2.27×
TravellingTHRILL2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mapfre audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.65×
Community OrientationOPEN0.66×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mapfre's target market in United States?

Mapfre's target market in United States covers an estimated 310,206 people, concentrated in Massachusetts and California.

02

What is the gender split and age of Mapfre customers?

43.7% of the Mapfre audience are female, 56.3% are male, with an average age of 36.5 years.

03

Which brands do Mapfre fans like most?

Mapfre fans show strongest brand affinity for Fresca (143.58×), Melania Trump (11.31×), and Allianz (79.64×) over the country average.

04

Where do Mapfre fans live in United States?

Mapfre fans in United States are most concentrated in Massachusetts (reach ~200K), California (reach ~30K), and Florida (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Mapfre fans also like?

Beyond Mapfre itself, the audience over-indexes on Melania Trump (11.31×), Allianz (79.64×), Mobile home (11.3×), and Zurich Insurance Group (83.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Mapfre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mapfre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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