Mapfre Audience in United States

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Mapfre has an estimated audience of 299,732 people in United States. 43.7% are female, 56.3% are male, average age 36.5. Top regions: Massachusetts, California, Florida. Top brand affinities: Fresca, Mobile home, Allianz, Zurich Insurance Group, Couples Resorts.

The average Mapfre fan in United States is 36.5 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Florida. Top brand affinities include Fresca, Mobile home, Allianz, with strongest over-indexing on Fresca (143.58× the country average). Demographically, the Mapfre audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Mapfre fans

Demographic split for Mapfre audience in United States
MetricValue
Female43.7%
Male56.3%
Average age36.5
Estimated audience size299,732

Audience persona

The typical Mapfre fan in United States is more male, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Fresca.

Top regions in United States

Top regions ranked by reach for Mapfre in United States
RegionReachAffinity
Massachusetts180,42530.55×
California41,6861.26×
Florida8,1450.4×
New York6,8330.41×
Texas5,7880.22×
Connecticut5,7451.91×
Rhode Island4,6964.92×
Virginia3,1780.44×
New Hampshire2,8762.44×
Ohio2,6030.28×
New Jersey2,0380.27×
Washington1,9310.32×
Georgia1,8940.21×
Illinois1,6510.17×
Pennsylvania1,5880.16×
North Carolina1,5300.17×
Oregon1,4070.41×
Arizona1,1700.19×
Michigan1,1080.14×
Maine9900.92×
Colorado9430.2×
Maryland8620.17×
South Carolina8440.19×
Tennessee7830.13×
Indiana6630.12×
Washington, District of Columbia5800.64×
Nevada5170.18×
Vermont5120.97×
Missouri4870.1×
Minnesota4240.1×
Utah4020.15×
Wisconsin3740.08×
Kentucky3670.1×
Idaho3640.24×
Alabama3560.08×
Iowa3180.13×
Louisiana3060.08×
Kansas2910.12×
Oklahoma2320.07×
Mississippi1910.08×
New Mexico1830.12×
Arkansas1780.07×
Hawaii1670.13×
West Virginia1180.08×
Nebraska1080.07×
Alaska940.15×
Delaware900.11×
South Dakota880.13×
Wyoming830.19×
Montana820.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mapfre audience
BrandAffinityCategory
Fresca143.58×Food & Beverages
Mobile home11.3×Cars & Mobility
Allianz79.64×Business & Career
Zurich Insurance Group83.31×Business & Career
Couples Resorts160.32×Travel & Leisure
Fondue58.23×Food & Beverages
Faith10.68×Politics & Society
Bradesco Seguros254.74×Business & Career
Sweet (band)29.54×Music & Radio
Baptist church12.18×Politics & Society
Rabbi13.12×Politics & Society
Thompson Square129.88×Music & Radio
Law enforcement9.96×Politics & Society
Rate of return13.47×Business & Career
just jared37.38×Internet & Social Media
Gateway Pundit10.65×News
Make America Great Again15.24×Politics & Society
Benjamin Netanyahu10.12×Politics & Society
Prayer6.72×Politics & Society
Ronald Reagan14.7×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mapfre audience
TraitClusterScore
Need for SecurityCONSERVATISM1.85
Quality AwarenessPREMIUM1.45
Risk AppetiteTHRILL1.39
LGBTQ+ IdentityOPEN1.35
TravellingTHRILL1.33
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Mapfre
CountryShare
Spain50.7%
Brazil11.2%
Mexico6.0%

See Mapfre audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Mapfre have in United States?

Mapfre has an estimated audience of 299,732 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Mapfre fans?

43.7% of Mapfre fans are female, 56.3% are male, with an average age of 36.5 years.

Which brands do Mapfre fans like most?

Mapfre fans show strongest brand affinity for Fresca (143.58×), Mobile home (11.3×), and Allianz (79.64×) over the country average.

Where do Mapfre fans live in United States?

Mapfre fans in United States are most concentrated in Massachusetts (reach 180,425), California (reach 41,686), and Florida (reach 8,145). These three regions account for the largest share of the active audience.

What other brands do Mapfre fans also like?

Beyond Mapfre itself, the audience over-indexes on Mobile home (11.3×), Allianz (79.64×), Zurich Insurance Group (83.31×), and Couples Resorts (160.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mapfre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.