A data profile of the people who buy, follow and care about Fondue in United States — modelled from more than twelve digital signal sources. Fondue has an estimated audience of 889,240 people in United States.
The average Fondue fan in United States is 41.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include The Melting Pot, The Melting Pot (restaurant), Portland, Maine, with strongest over-indexing on The Melting Pot (37.57× the country average).
Demographically, the Fondue audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fondue fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for The Melting Pot.
The key figures that characterise the Fondue profile in United States.
63.9% are female, 36.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.0 |
| Estimated audience size | 889,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 19% |
Where the Fondue audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Delaware | ~10K | 4.00× | |
| 02 | Vermont | ~2K | 1.54× | |
| 03 | Colorado | ~20K | 1.45× | |
| 04 | Oregon | ~10K | 1.34× | |
| 05 | Washington | ~20K | 1.23× | |
| 06 | Utah | ~9K | 1.17× | |
| 07 | Washington, District of Columbia | ~3K | 1.13× | |
| 08 | California | ~100K | 1.12× | |
| 09 | Illinois | ~30K | 1.05× | |
| 10 | Massachusetts | ~20K | 1.05× | |
| 11 | Idaho | ~5K | 1.02× | |
| 12 | Montana | ~3K | 1.02× | |
| 13 | Connecticut | ~9K | 1.01× | |
| 14 | New Hampshire | ~4K | 1.01× | |
| 15 | New York | ~50K | 1.00× | |
| 16 | Minnesota | ~10K | 1.00× | |
| 17 | Florida | ~60K | 0.99× | |
| 18 | Virginia | ~20K | 0.99× | |
| 19 | Alaska | ~2K | 0.99× | |
| 20 | Texas | ~70K | 0.97× | |
| 21 | Wisconsin | ~10K | 0.93× | |
| 22 | Maine | ~3K | 0.93× | |
| 23 | North Carolina | ~20K | 0.92× | |
| 24 | Maryland | ~10K | 0.92× | |
| 25 | Missouri | ~10K | 0.91× | |
| 26 | New Jersey | ~20K | 0.90× | |
| 27 | Kansas | ~6K | 0.90× | |
| 28 | North Dakota | ~2K | 0.90× | |
| 29 | Hawaii | ~3K | 0.89× | |
| 30 | Nevada | ~8K | 0.88× | |
| 31 | Arizona | ~20K | 0.87× | |
| 32 | Iowa | ~6K | 0.87× | |
| 33 | Nebraska | ~4K | 0.87× | |
| 34 | Pennsylvania | ~30K | 0.86× | |
| 35 | Georgia | ~20K | 0.86× | |
| 36 | Arkansas | ~6K | 0.86× | |
| 37 | Oklahoma | ~8K | 0.85× | |
| 38 | Rhode Island | ~2K | 0.85× | |
| 39 | New Mexico | ~4K | 0.84× | |
| 40 | South Dakota | ~2K | 0.84× | |
| 41 | Michigan | ~20K | 0.83× | |
| 42 | South Carolina | ~10K | 0.83× | |
| 43 | Indiana | ~10K | 0.82× | |
| 44 | Ohio | ~20K | 0.78× | |
| 45 | Tennessee | ~10K | 0.77× | |
| 46 | Louisiana | ~8K | 0.74× | |
| 47 | Kentucky | ~8K | 0.74× | |
| 48 | West Virginia | ~3K | 0.74× | |
| 49 | Alabama | ~9K | 0.72× | |
| 50 | Mississippi | ~5K | 0.72× |
The strongest cross-interests of the Fondue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Melting Pot | Food & Beverages | 37.57× | ||
| 02 | The Melting Pot (restaurant) | Food & Beverages | 34.26× | ||
| 03 | Portland, Maine | Travel & Leisure | 6.37× | ||
| 04 | Nothing Bundt Cakes | Food & Beverages | 2.55× | ||
| 05 | Wawa Inc. | Shopping | 1.92× | ||
| 06 | Diane Keaton | Movies & TV | 1.85× | ||
| 07 | Travel Adventures | Travel & Leisure | 1.84× | ||
| 08 | The Gilded Age | Movies & TV | 1.83× | ||
| 09 | Brewery | Food & Beverages | 1.74× | ||
| 10 | Panera Bread | Food & Beverages | 1.70× | ||
| 11 | Scooby-Doo | Movies & TV | 1.70× | ||
| 12 | Cookbook | Food & Beverages | 1.69× | ||
| 13 | Nordstrom rack | Fashion & Accessoires | 1.66× | ||
| 14 | Psychology Today | Health | 1.66× | ||
| 15 | Take-out | Food & Beverages | 1.58× | ||
| 16 | Staples (Canada) | Business & Career | 1.57× | ||
| 17 | Doordash | Food & Beverages | 1.54× | ||
| 18 | Dish (food) | Food & Beverages | 1.54× | ||
| 19 | Lunch | Food & Beverages | 1.53× | ||
| 20 | Cookie | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Community Orientation | OPEN | 1.33× | |
| Travelling | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Risk Appetite | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.82× |
Fondue has an estimated audience of 889,240 people in United States, concentrated in California and Texas.
63.9% of Fondue fans are female, 36.1% are male, with an average age of 41.0 years.
Fondue fans show strongest brand affinity for The Melting Pot (37.57×), The Melting Pot (restaurant) (34.26×), and Portland, Maine (6.37×) over the country average.
Fondue fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Fondue itself, the audience over-indexes on The Melting Pot (restaurant) (34.26×), Portland, Maine (6.37×), Wawa Inc. (1.92×), and Nothing Bundt Cakes (2.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fondue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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