Rascasse Audience Intelligence

The Melting Pot (restaurant) Target Market in United States

A data profile of the people who buy, follow and care about The Melting Pot (restaurant) in United States — modelled from more than twelve digital signal sources. The Melting Pot (restaurant) has an estimated audience of 859,445 people in United States.

#98among Restaurants in United States#2681among Brand in United States#1459in Food & Beverages

The average The Melting Pot (restaurant) fan in United States is 41.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Pennsylvania.

Top brand affinities include Fondue, West Valley College, Cappadonna, with strongest over-indexing on Fondue (39.99× the country average).

Demographically, the The Melting Pot (restaurant) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Melting Pot (restaurant) fan in United States is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Fondue.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Melting Pot (restaurant) profile in United States.

Audience size
859K
in United States
Gender
79.5%♀
20.5% male
Age
41.0
average years
Country rank
#26190
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Melting Pot (restaurant)

79.5% are female, 20.5% are male, average age 41.0.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for The Melting Pot (restaurant) audience in United States
MetricValue
Female79.5%
Male20.5%
Average age41.0
Estimated audience size859,445
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the The Melting Pot (restaurant) audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

50.2%

of the worldwide The Melting Pot (restaurant) audience comes from United States.

Worldwide audience distribution share by country for The Melting Pot (restaurant)
CountryShare
United States50.2%
France5.7%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Melting Pot (restaurant) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Melting Pot (restaurant) customers by region in United States
#RegionReachAffinity×
01Colorado~40K2.51×
02Delaware~5K2.08×
03Oklahoma~20K2.00×
04Missouri~30K1.93×
05South Carolina~30K1.90×
06Pennsylvania~60K1.87×
07Florida~100K1.67×
08Idaho~8K1.67×
09Virginia~40K1.60×
10Ohio~40K1.57×
11North Carolina~40K1.46×
12Wisconsin~20K1.40×
13Utah~10K1.39×
14New Mexico~6K1.37×
15Tennessee~20K1.29×
16Maryland~20K1.23×
17Georgia~30K1.22×
18Kentucky~10K1.22×
19Kansas~9K1.21×
20Oregon~10K1.20×
21Indiana~20K1.17×
22Arkansas~9K1.17×
23West Virginia~5K1.14×
24Michigan~20K1.00×
25Arizona~20K0.99×
26Washington~20K0.99×
27Wyoming~1K0.99×
28Minnesota~10K0.98×
29New Hampshire~3K0.92×
30New Jersey~20K0.88×
31Texas~60K0.82×
32Connecticut~7K0.79×
33Illinois~20K0.73×
34New York~40K0.72×
35Washington, District of Columbia~2K0.68×
36Massachusetts~10K0.66×
37Alaska~1K0.65×
38Alabama~8K0.61×
39North Dakota~1K0.58×
40South Dakota~1K0.57×
41Rhode Island~2K0.55×
42Montana~1K0.53×
43Hawaii~2K0.49×
44Louisiana~6K0.48×
45Maine~2K0.48×
46Nebraska~2K0.47×
47Mississippi~3K0.46×
48Iowa~3K0.43×
49California~40K0.41×
50Nevada~4K0.41×
Fig. 06

Affinity by region

Affinity by region — The Melting Pot (restaurant), United States
0.41×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Melting Pot (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Melting Pot (restaurant) audience
#·InterestCategoryAffinity×
01West Valley CollegeBusiness & Career152.19×
02CappadonnaMusic & Radio100.54×
03Prezzo (restaurant)Food & Beverages47.63×
04United Arab Emirates national football teamSports47.34×
05FondueFood & Beverages39.99×
06Indian Institute of Technology MadrasBusiness & Career24.68×
07The Melting PotFood & Beverages20.55×
08Enough (film)Movies & TV20.11×
09The Dictator (2012 film)Movies & TV12.83×
10Submarine (2010 film)Movies & TV12.31×
11PetalHome & Garden6.82×
12Penn Station (restaurant)Food & Beverages5.38×
13ForkHome & Garden4.85×
14Dick Van DykeMovies & TV4.18×
15Nothing Bundt CakesFood & Beverages2.49×
16FranchisingBusiness & Career2.07×
17BeetlejuiceMovies & TV1.97×
18Texas RoadhouseFood & Beverages1.74×
19Five BelowShopping1.67×
20In-N-Out BurgerFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Melting Pot (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Melting Pot (restaurant) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.44×
IndulgenceJOY1.27×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Melting Pot (restaurant) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.87×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Melting Pot (restaurant)'s target market in United States?

The Melting Pot (restaurant)'s target market in United States covers an estimated 859,445 people, concentrated in Florida and Texas.

02

What is the gender split and age of The Melting Pot (restaurant) customers?

79.5% of the The Melting Pot (restaurant) audience are female, 20.5% are male, with an average age of 41.0 years.

03

Which brands do The Melting Pot (restaurant) fans like most?

The Melting Pot (restaurant) fans show strongest brand affinity for Fondue (39.99×), West Valley College (152.19×), and Cappadonna (100.54×) over the country average.

04

Where do The Melting Pot (restaurant) fans live in United States?

The Melting Pot (restaurant) fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~60K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Melting Pot (restaurant) fans also like?

Beyond The Melting Pot (restaurant) itself, the audience over-indexes on West Valley College (152.19×), Cappadonna (100.54×), Dick Van Dyke (4.18×), and The Melting Pot (20.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Melting Pot (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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