The Melting Pot (restaurant) Audience in United States

The Melting Pot (restaurant) logo

The Melting Pot (restaurant) has an estimated audience of 906,208 people in United States. 79.5% are female, 20.5% are male, average age 41.0. Top regions: Florida, Texas, Pennsylvania. Top brand affinities: Fondue, West Valley College, Cappadonna, The Melting Pot, Enough (film).

The average The Melting Pot (restaurant) fan in United States is 41.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Pennsylvania. Top brand affinities include Fondue, West Valley College, Cappadonna, with strongest over-indexing on Fondue (39.99× the country average). Demographically, the The Melting Pot (restaurant) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of The Melting Pot (restaurant) fans

Demographic split for The Melting Pot (restaurant) audience in United States
MetricValue
Female79.5%
Male20.5%
Average age41.0
Estimated audience size906,208

Audience persona

The typical The Melting Pot (restaurant) fan in United States is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Fondue.

Top regions in United States

Top regions ranked by reach for The Melting Pot (restaurant) in United States
RegionReachAffinity
Florida106,5601.74×
Texas70,3030.9×
Pennsylvania59,9931.97×
Ohio44,5021.59×
North Carolina44,0231.61×
California42,0060.42×
Colorado38,5032.7×
Georgia38,3511.37×
Virginia38,2661.73×
New York35,7060.71×
Missouri28,0621.92×
South Carolina25,5661.88×
Michigan24,5071.03×
Illinois23,9930.79×
Tennessee23,4811.29×
New Jersey21,7740.94×
Maryland20,4031.31×
Indiana20,0411.21×
Oklahoma19,5601.94×
Arizona19,5351.06×
Wisconsin18,9671.39×
Washington17,1500.94×
Oregon15,0271.45×
Minnesota14,6651.13×
Kentucky13,9101.22×
Utah12,6391.56×
Massachusetts12,5610.7×
Kansas8,1981.15×
Alabama6,6600.53×
Idaho6,5061.43×
New Mexico5,8091.28×
Connecticut5,6970.63×
Delaware5,3462.14×
Louisiana4,7260.4×
West Virginia4,2571.01×
Arkansas3,2620.44×
Nevada3,0680.35×
New Hampshire3,0160.84×
Iowa2,5610.34×
Mississippi2,4580.33×
Washington, District of Columbia1,8540.68×
Nebraska1,5580.34×
Rhode Island1,1560.4×
Wyoming1,0910.81×
Maine8750.27×
Montana6710.27×
Hawaii4790.12×
South Dakota4560.22×
North Dakota4430.24×
Vermont3510.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Melting Pot (restaurant) audience
BrandAffinityCategory
Fondue39.99×Food & Beverages
West Valley College152.19×Business & Career
Cappadonna100.54×Music & Radio
The Melting Pot20.55×Food & Beverages
Enough (film)20.11×Movies & TV
Penn Station (restaurant)5.38×Food & Beverages
Indian Institute of Technology Madras24.68×Business & Career
Fork4.85×Home & Garden
Prezzo (restaurant)47.63×Food & Beverages
Submarine (2010 film)12.31×Movies & TV
Petal6.82×Home & Garden
Texas Roadhouse1.74×Food & Beverages
United Arab Emirates national football team47.34×Sports
Beetlejuice1.97×Movies & TV
The Dictator (2012 film)12.83×Movies & TV
Così (restaurant)18.99×Food & Beverages
Franchising2.07×Business & Career
Nothing Bundt Cakes2.49×Food & Beverages
In-N-Out Burger1.55×Food & Beverages
Tampa, Florida2.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Melting Pot (restaurant) audience
TraitClusterScore
Community OrientationOPEN1.56
Pet OwnershipJOY1.48
ExtroversionTHRILL1.47
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.44
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for The Melting Pot (restaurant)
CountryShare
United States55.8%
Philippines4.0%
China3.4%

See The Melting Pot (restaurant) audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does The Melting Pot (restaurant) have in United States?

The Melting Pot (restaurant) has an estimated audience of 906,208 people in United States, concentrated in Florida and Texas.

What is the gender split and age of The Melting Pot (restaurant) fans?

79.5% of The Melting Pot (restaurant) fans are female, 20.5% are male, with an average age of 41.0 years.

Which brands do The Melting Pot (restaurant) fans like most?

The Melting Pot (restaurant) fans show strongest brand affinity for Fondue (39.99×), West Valley College (152.19×), and Cappadonna (100.54×) over the country average.

Where do The Melting Pot (restaurant) fans live in United States?

The Melting Pot (restaurant) fans in United States are most concentrated in Florida (reach 106,560), Texas (reach 70,303), and Pennsylvania (reach 59,993). These three regions account for the largest share of the active audience.

What other brands do The Melting Pot (restaurant) fans also like?

Beyond The Melting Pot (restaurant) itself, the audience over-indexes on West Valley College (152.19×), Cappadonna (100.54×), The Melting Pot (20.55×), and Enough (film) (20.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Melting Pot (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.