Indian Institute of Technology Madras Audience in United States
Indian Institute of Technology Madras has an estimated audience of 369,905 people in United States. 50.9% are female, 49.1% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Chiari, Lombardy, Nipsey Hussle, Stay at Home Mum, Historic site, Product design.
The average Indian Institute of Technology Madras fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chiari, Lombardy, Nipsey Hussle, Stay at Home Mum, with strongest over-indexing on Chiari, Lombardy (272.25× the country average). Demographically, the Indian Institute of Technology Madras audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.
Category: Business & Career · Type: POI
Demographics of Indian Institute of Technology Madras fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 35.2 |
| Estimated audience size | 369,905 |
Audience persona
The typical Indian Institute of Technology Madras fan in United States is balanced, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Chiari, Lombardy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 21,145 | 0.52× |
| Texas | 11,434 | 0.36× |
| New York | 9,002 | 0.44× |
| Virginia | 5,051 | 0.56× |
| Florida | 4,312 | 0.17× |
| Illinois | 4,194 | 0.34× |
| Louisiana | 4,185 | 0.88× |
| Arkansas | 4,181 | 1.37× |
| Georgia | 4,139 | 0.36× |
| Oklahoma | 4,089 | 1× |
| Pennsylvania | 3,945 | 0.32× |
| Alabama | 3,895 | 0.75× |
| Massachusetts | 3,881 | 0.53× |
| New Jersey | 3,760 | 0.4× |
| Tennessee | 3,711 | 0.5× |
| South Carolina | 3,684 | 0.66× |
| North Carolina | 3,616 | 0.32× |
| Ohio | 3,602 | 0.32× |
| Indiana | 3,590 | 0.53× |
| Kansas | 3,589 | 1.23× |
| Idaho | 3,588 | 1.93× |
| Missouri | 3,477 | 0.58× |
| Arizona | 3,434 | 0.45× |
| Hawaii | 3,428 | 2.16× |
| Iowa | 3,407 | 1.12× |
| South Dakota | 3,336 | 3.9× |
| Washington | 3,315 | 0.45× |
| Michigan | 3,309 | 0.34× |
| Wisconsin | 3,292 | 0.59× |
| New Hampshire | 3,201 | 2.2× |
| Nebraska | 3,135 | 1.69× |
| Connecticut | 3,130 | 0.84× |
| New Mexico | 3,119 | 1.68× |
| Nevada | 3,109 | 0.87× |
| Rhode Island | 3,091 | 2.63× |
| Maine | 3,090 | 2.33× |
| Oregon | 3,069 | 0.72× |
| Utah | 3,051 | 0.92× |
| Maryland | 3,016 | 0.47× |
| Minnesota | 2,941 | 0.55× |
| Colorado | 2,834 | 0.49× |
| Delaware | 2,768 | 2.71× |
| Washington, District of Columbia | 1,999 | 1.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chiari, Lombardy | 272.25× | Travel & Leisure |
| Nipsey Hussle | 14.94× | Music & Radio |
| Stay at Home Mum | 29.81× | Kids & Family |
| Historic site | 6.71× | Arts & Culture |
| Product design | 2.44× | Business & Career |
| Elsword | 20× | Games |
| Vocal harmony | 5.26× | Music & Radio |
| Electrolyte | 4.49× | Health |
| Hipster | 9.13× | Politics & Society |
| Mangaka | 4.03× | Literature |
| Fairy godmother | 7× | Literature |
| Mathcore | 7.38× | Music & Radio |
| Keegan Bradley | 6.75× | Sports |
| Nebraska Cornhuskers football | 3.17× | Sports |
| Noodle (Gorillaz) | 3× | Music & Radio |
| Pro-Ject | 3.36× | Music & Radio |
| Grinch | 3.19× | Movies & TV |
| Nationality | 1.67× | Politics & Society |
| Voter registration | 3.47× | Politics & Society |
| Goop | 3.81× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.64 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Pet Ownership | JOY | 1.49 |
| Luxury Orientation | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.38 |
| Need for Security | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 35.2% |
| United States | 17.4% |
| Japan | 10.2% |
See Indian Institute of Technology Madras audiences in other countries
- Indian Institute of Technology Madras — Germany
- Indian Institute of Technology Madras — United Kingdom
- Indian Institute of Technology Madras — France
- Indian Institute of Technology Madras — Italy
- Indian Institute of Technology Madras — Spain
- Indian Institute of Technology Madras — Brazil
- Indian Institute of Technology Madras — Japan
- Indian Institute of Technology Madras — South Korea
- Indian Institute of Technology Madras — India
More Business & Career audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Indian Institute of Technology Madras have in United States?
Indian Institute of Technology Madras has an estimated audience of 369,905 people in United States, concentrated in California and Texas.
What is the gender split and age of Indian Institute of Technology Madras fans?
50.9% of Indian Institute of Technology Madras fans are female, 49.1% are male, with an average age of 35.2 years.
Which brands do Indian Institute of Technology Madras fans like most?
Indian Institute of Technology Madras fans show strongest brand affinity for Chiari, Lombardy (272.25×), Nipsey Hussle (14.94×), and Stay at Home Mum (29.81×) over the country average.
Where do Indian Institute of Technology Madras fans live in United States?
Indian Institute of Technology Madras fans in United States are most concentrated in California (reach 21,145), Texas (reach 11,434), and New York (reach 9,002). These three regions account for the largest share of the active audience.
What other brands do Indian Institute of Technology Madras fans also like?
Beyond Indian Institute of Technology Madras itself, the audience over-indexes on Nipsey Hussle (14.94×), Stay at Home Mum (29.81×), Historic site (6.71×), and Product design (2.44×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Indian Institute of Technology Madras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.