Rascasse Audience Intelligence

Thom Yorke Audience in United States

A data profile of the people who buy, follow and care about Thom Yorke in United States — modelled from more than twelve digital signal sources. Thom Yorke has an estimated audience of 855,272 people in United States.

#183among Rock in United States#6007among Person in United States#3475in Music & Radio

The average Thom Yorke fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include PJ Trailers, Jeff Buckley, Pom Poko, with strongest over-indexing on PJ Trailers (111.95× the country average).

Demographically, the Thom Yorke audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thom Yorke fan in United States is more female, around 33.0 years old, with strong Pet Ownership tendencies and a notable affinity for PJ Trailers.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thom Yorke profile in United States.

Audience size
855K
in United States
Gender
56.9%♀
43.1% male
Age
33.0
average years
Country rank
#26274
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thom Yorke fans

56.9% are female, 43.1% are male, average age 33.0.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Thom Yorke audience in United States
MetricValue
Female56.9%
Male43.1%
Average age33.0
Estimated audience size855,272
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Thom Yorke audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Thom Yorke audience comes from United States.

Worldwide audience distribution share by country for Thom Yorke
CountryShare
United States21.6%
United Kingdom10.0%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thom Yorke audience in United States is strongest.

Fig. 05

Top regions by affinity

Thom Yorke fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.52×
02California~100K1.44×
03Washington~30K1.33×
04Vermont~2K1.26×
05New York~70K1.25×
06Utah~10K1.25×
07Massachusetts~20K1.21×
08Maine~4K1.19×
09Rhode Island~3K1.16×
10Colorado~20K1.14×
11Washington, District of Columbia~3K1.13×
12Illinois~30K1.11×
13Connecticut~10K1.11×
14Minnesota~10K1.09×
15New Hampshire~4K1.08×
16Texas~90K1.07×
17Pennsylvania~30K1.06×
18Arizona~20K1.04×
19Virginia~20K1.03×
20Nevada~9K1.03×
21New Jersey~20K1.02×
22Idaho~5K1.01×
23New Mexico~5K1.00×
24Montana~3K1.00×
25Tennessee~20K0.99×
26Kentucky~10K0.99×
27Indiana~20K0.98×
28West Virginia~4K0.97×
29Ohio~30K0.96×
30North Carolina~30K0.96×
31Oklahoma~10K0.96×
32Georgia~30K0.95×
33Michigan~20K0.94×
34Wisconsin~10K0.93×
35Alaska~2K0.92×
36Maryland~10K0.91×
37Arkansas~7K0.90×
38Kansas~7K0.90×
39Missouri~10K0.89×
40Florida~60K0.87×
41Nebraska~4K0.86×
42Louisiana~10K0.85×
43Hawaii~3K0.85×
44Delaware~2K0.84×
45Iowa~6K0.82×
46North Dakota~2K0.81×
47South Dakota~2K0.80×
48Alabama~10K0.79×
49South Carolina~10K0.78×
50Mississippi~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Thom Yorke, United States
0.70×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thom Yorke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thom Yorke audience
#·InterestCategoryAffinity×
01PJ TrailersBusiness & Career111.95×
02Connan MockasinMusic & Radio100.88×
03Fever RayMusic & Radio79.09×
04RemarriageKids & Family78.82×
05The AvalanchesMusic & Radio76.61×
06Pom PokoMovies & TV73.85×
07MogwaiMusic & Radio59.90×
08I Like TrainsMusic & Radio59.90×
09Jonny GreenwoodMusic & Radio49.67×
10DummyMusic & Radio47.55×
11Elbow (band)Music & Radio46.69×
12PVAMusic & Radio46.29×
13Sylvanian FamiliesKids & Family43.13×
14Royal Blood (band)Music & Radio40.25×
15Portishead (band)Music & Radio35.63×
16Jemaine ClementMovies & TV32.17×
17npr musicMusic & Radio28.34×
18Jeff BuckleyMusic & Radio23.41×
19Mojo (magazine)Internet & Social Media17.78×
20Indiana Hoosiers footballSports4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thom Yorke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thom Yorke audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
Urban LifestyleOPEN0.96×
IndividualismJOY0.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thom Yorke audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.26×
Risk AppetiteTHRILL0.30×
PatriotismCONSERVATISM0.31×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thom Yorke have in United States?

Thom Yorke has an estimated audience of 855,272 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thom Yorke fans?

56.9% of Thom Yorke fans are female, 43.1% are male, with an average age of 33.0 years.

03

Which brands do Thom Yorke fans like most?

Thom Yorke fans show strongest brand affinity for PJ Trailers (111.95×), Jeff Buckley (23.41×), and Pom Poko (73.85×) over the country average.

04

Where do Thom Yorke fans live in United States?

Thom Yorke fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Thom Yorke fans also like?

Beyond Thom Yorke itself, the audience over-indexes on Jeff Buckley (23.41×), Pom Poko (73.85×), Jemaine Clement (32.17×), and Remarriage (78.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thom Yorke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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