Thom Yorke Audience in United States

Thom Yorke logo

Thom Yorke has an estimated audience of 943,897 people in United States. 56.9% are female, 43.1% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: PJ Trailers, Jeff Buckley, Pom Poko, Jemaine Clement, Mogwai.

The average Thom Yorke fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PJ Trailers, Jeff Buckley, Pom Poko, with strongest over-indexing on PJ Trailers (111.95× the country average). Demographically, the Thom Yorke audience skews more female with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Thom Yorke fans

Demographic split for Thom Yorke audience in United States
MetricValue
Female56.9%
Male43.1%
Average age33.0
Estimated audience size943,897

Audience persona

The typical Thom Yorke fan in United States is more female, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PJ Trailers.

Top regions in United States

Top regions ranked by reach for Thom Yorke in United States
RegionReachAffinity
California161,3761.55×
Texas91,6721.13×
New York71,8911.36×
Florida58,2210.91×
Illinois37,7011.2×
Pennsylvania34,8491.1×
Ohio28,8860.99×
North Carolina28,2711×
Georgia28,1450.97×
Washington26,7401.41×
New Jersey25,1951.05×
Virginia24,3381.06×
Michigan23,8760.97×
Massachusetts23,1021.24×
Arizona19,8881.03×
Tennessee19,2071.01×
Colorado17,7771.19×
Oregon17,5201.62×
Indiana17,0940.99×
Maryland15,0400.93×
Minnesota13,7831.02×
Wisconsin13,4440.95×
Missouri13,3920.88×
Kentucky11,7400.99×
South Carolina11,0720.78×
Utah10,9081.29×
Connecticut10,5061.11×
Oklahoma10,0430.96×
Nevada9,7511.07×
Alabama9,7140.74×
Louisiana9,6480.79×
Arkansas6,8330.88×
Kansas6,5180.88×
Iowa6,1130.79×
Idaho4,7501×
Mississippi4,5770.59×
New Mexico4,4900.95×
West Virginia3,9490.9×
New Hampshire3,9371.06×
Maine3,9061.16×
Nebraska3,7760.8×
Rhode Island3,6171.2×
Washington, District of Columbia3,4301.21×
Hawaii3,2580.8×
Montana2,5020.96×
Vermont2,0981.27×
Delaware1,9020.73×
South Dakota1,4340.66×
Alaska1,3870.69×
North Dakota1,3250.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thom Yorke audience
BrandAffinityCategory
PJ Trailers111.95×Business & Career
Jeff Buckley23.41×Music & Radio
Pom Poko73.85×Movies & TV
Jemaine Clement32.17×Movies & TV
Mogwai59.9×Music & Radio
Remarriage78.82×Kids & Family
Dummy47.55×Music & Radio
Elbow (band)46.69×Music & Radio
PVA46.29×Music & Radio
Jonny Greenwood49.67×Music & Radio
I Like Trains59.9×Music & Radio
Sylvanian Families43.13×Kids & Family
Mojo (magazine)17.78×Internet & Social Media
Fever Ray79.09×Music & Radio
Portishead (band)35.63×Music & Radio
The Avalanches76.61×Music & Radio
Connan Mockasin100.88×Music & Radio
npr music28.34×Music & Radio
Indiana Hoosiers football4.11×Sports
Peter McPoland25.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thom Yorke audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
SustainabilityBALANCE1.92
Early Adopter MentalityPOWER1.92
TraditionCONSERVATISM1.73
Design AffinityPREMIUM1.67
Urban LifestyleOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Thom Yorke
CountryShare
United States23.1%
United Kingdom10.2%
Brazil7.7%

See Thom Yorke audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Thom Yorke have in United States?

Thom Yorke has an estimated audience of 943,897 people in United States, concentrated in California and Texas.

What is the gender split and age of Thom Yorke fans?

56.9% of Thom Yorke fans are female, 43.1% are male, with an average age of 33.0 years.

Which brands do Thom Yorke fans like most?

Thom Yorke fans show strongest brand affinity for PJ Trailers (111.95×), Jeff Buckley (23.41×), and Pom Poko (73.85×) over the country average.

Where do Thom Yorke fans live in United States?

Thom Yorke fans in United States are most concentrated in California (reach 161,376), Texas (reach 91,672), and New York (reach 71,891). These three regions account for the largest share of the active audience.

What other brands do Thom Yorke fans also like?

Beyond Thom Yorke itself, the audience over-indexes on Jeff Buckley (23.41×), Pom Poko (73.85×), Jemaine Clement (32.17×), and Mogwai (59.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thom Yorke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.