Dummy Audience in United States
Dummy has an estimated audience of 405,480 people in United States. 48.7% are female, 51.3% are male, average age 31.7. Top brand affinities: Thom Yorke, Aphex Twin, Autism Awareness, Brian Eno, Spirited Away.
Top brand affinities include Thom Yorke, Aphex Twin, Autism Awareness, with strongest over-indexing on Thom Yorke (213.76× the country average). Demographically, the Dummy audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Dummy fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 31.7 |
| Estimated audience size | 405,480 |
Audience persona
The typical Dummy fan in United States is balanced, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Thom Yorke.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thom Yorke | 213.76× | Music & Radio |
| Aphex Twin | 116.18× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| Brian Eno | 99.47× | Music & Radio |
| Spirited Away | 33.52× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Placebo (band) | 83.94× | Music & Radio |
| Porco Rosso | 74.81× | Movies & TV |
| Resident Advisor | 33.65× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Anime and manga fandom | 8.54× | Literature |
| Foals | 66.98× | Music & Radio |
| Singer-songwriter | 5.51× | Music & Radio |
| Massive Attack | 41.14× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Björk | 21.86× | Music & Radio |
| american psycho | 17.94× | Movies & TV |
| Collectible card game | 8.57× | Games |
| Kia Sportage | 19.7× | Cars & Mobility |
| United States national football team | 15.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.25 |
| Sustainability | BALANCE | 1.72 |
| Early Adopter Mentality | POWER | 1.49 |
| Tradition | CONSERVATISM | 1.47 |
| Risk Appetite | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 11.2% |
| Japan | 9.0% |
See Dummy audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dummy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.