Rascasse Audience Intelligence

Dummy Audience in United States

A data profile of the people who buy, follow and care about Dummy in United States — modelled from more than twelve digital signal sources. Dummy has an estimated audience of 430,982 people in United States.

#273among Rock in United States#9790among Person in United States#5636in Music & Radio

The average Dummy fan in United States is 32.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kiki's Delivery Service, Aphex Twin, Spirited Away, with strongest over-indexing on Kiki's Delivery Service (115.95× the country average).

Demographically, the Dummy audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dummy fan in United States is balanced, around 32.6 years old, with strong Sustainability tendencies and a notable affinity for Kiki's Delivery Service.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dummy profile in United States.

Audience size
431K
in United States
Gender
48.1%♀
51.9% male
Age
32.6
average years
Country rank
#39877
Person in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dummy fans

48.1% are female, 51.9% are male, average age 32.6.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Dummy audience in United States
MetricValue
Female48.1%
Male51.9%
Average age32.6
Estimated audience size430,982
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Dummy audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Dummy audience comes from United States.

Worldwide audience distribution share by country for Dummy
CountryShare
United States18.0%
India10.0%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dummy audience in United States is strongest.

Fig. 05

Top regions by affinity

Dummy fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~7K1.27×
02California~60K1.21×
03Kansas~4K1.19×
04Wyoming<1K1.17×
05Texas~40K1.16×
06Kentucky~6K1.16×
07New York~30K1.13×
08Mississippi~4K1.13×
09Georgia~10K1.10×
10Maryland~8K1.09×
11Indiana~8K1.07×
12Arkansas~4K1.07×
13Florida~30K1.06×
14Virginia~10K1.05×
15Alabama~6K1.05×
16South Dakota~1K1.05×
17South Carolina~7K1.04×
18Tennessee~9K1.03×
19Missouri~7K1.03×
20Pennsylvania~10K1.02×
21North Carolina~10K1.02×
22Illinois~10K1.01×
23Nevada~4K1.01×
24Delaware~1K1.01×
25Oklahoma~5K1.00×
26Ohio~10K0.99×
27Washington~8K0.99×
28West Virginia~2K0.99×
29New Jersey~10K0.98×
30Oregon~5K0.98×
31New Mexico~2K0.98×
32Alaska<1K0.98×
33Arizona~8K0.97×
34Connecticut~4K0.97×
35Colorado~6K0.96×
36Michigan~10K0.95×
37Hawaii~2K0.95×
38Iowa~3K0.94×
39Nebraska~2K0.94×
40Minnesota~6K0.93×
41Wisconsin~6K0.92×
42Utah~3K0.92×
43Idaho~2K0.92×
44North Dakota<1K0.92×
45Massachusetts~7K0.91×
46Maine~1K0.90×
47Montana~1K0.90×
48New Hampshire~1K0.87×
49Rhode Island~1K0.87×
50Washington, District of Columbia~1K0.87×
Fig. 06

Affinity by region

Affinity by region — Dummy, United States
0.87×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dummy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dummy audience
#·InterestCategoryAffinity×
01Kiki's Delivery ServiceMovies & TV115.95×
02Aphex TwinMusic & Radio114.30×
03Brian EnoMusic & Radio90.82×
04Placebo (band)Music & Radio73.62×
05Porco RossoMovies & TV67.44×
06FoalsMusic & Radio59.12×
07Thom YorkeMusic & Radio47.55×
08Spirited AwayMovies & TV42.25×
09Bon IverMusic & Radio35.71×
10Modest MouseMusic & Radio29.34×
11Drain cleanerHome & Garden28.08×
12Resident AdvisorMusic & Radio26.95×
13The KillsMusic & Radio25.94×
14Talking HeadsMusic & Radio22.13×
15The HivesMusic & Radio16.04×
16Conan (talk show)Movies & TV15.69×
17CrunchyrollGames14.10×
18Bob DylanMusic & Radio11.99×
19Graphic novelLiterature8.18×
20Anime and manga fandomLiterature4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dummy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dummy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.67×
SpiritualityBALANCE1.46×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dummy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
DIY MentalityTHRILL0.82×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dummy have in United States?

Dummy has an estimated audience of 430,982 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dummy fans?

48.1% of Dummy fans are female, 51.9% are male, with an average age of 32.6 years.

03

Which brands do Dummy fans like most?

Dummy fans show strongest brand affinity for Kiki's Delivery Service (115.95×), Aphex Twin (114.3×), and Spirited Away (42.25×) over the country average.

04

Where do Dummy fans live in United States?

Dummy fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dummy fans also like?

Beyond Dummy itself, the audience over-indexes on Aphex Twin (114.3×), Spirited Away (42.25×), Brian Eno (90.82×), and Crunchyroll (14.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Dummy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dummy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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