Dummy Audience in United States
Dummy has an estimated audience of 405,480 people in United States. 48.7% are female, 51.3% are male, average age 31.7. Top brand affinities: Nipsey Hussle, Stay at Home Mum, Tiffany Haddish, Staycation, Steampunk.
Top brand affinities include Nipsey Hussle, Stay at Home Mum, Tiffany Haddish, with strongest over-indexing on Nipsey Hussle (99.47× the country average). Demographically, the Dummy audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Dummy fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 31.7 |
| Estimated audience size | 405,480 |
Audience persona
The typical Dummy fan in United States is balanced, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nipsey Hussle.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nipsey Hussle | 99.47× | Music & Radio |
| Stay at Home Mum | 213.76× | Kids & Family |
| Tiffany Haddish | 33.52× | Movies & TV |
| Staycation | 17.94× | Home & Garden |
| Steampunk | 8.13× | Fashion & Accessoires |
| Home construction | 1.94× | Home & Garden |
| Dog breed | 1.51× | Pets & Animals |
| Elsword | 19.7× | Games |
| Winemaking | 5.28× | Food & Beverages |
| UK garage | 5.4× | Music & Radio |
| Pro-Ject | 3.82× | Music & Radio |
| Yahoo Sports Fantasy | 6.46× | |
| Springfield, Illinois | 9.63× | Travel & Leisure |
| Corona (band) | 5× | Music & Radio |
| Natural rubber | 1.78× | Cars & Mobility |
| JDSU | 2.26× | Business & Career |
| Dr Dain Heer | 116.18× | Literature |
| Jesse Plemons | 2.45× | Movies & TV |
| Home staging | 3.71× | Home & Garden |
| Ayrton Senna | 6.8× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.25 |
| Sustainability | BALANCE | 1.72 |
| Early Adopter Mentality | POWER | 1.49 |
| Tradition | CONSERVATISM | 1.47 |
| Risk Appetite | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 11.2% |
| Japan | 9.0% |
See Dummy audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dummy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.