Rascasse Audience Intelligence

Sylvanian Families Target Market in United States

A data profile of the people who buy, follow and care about Sylvanian Families in United States — modelled from more than twelve digital signal sources. Sylvanian Families has an estimated audience of 317,844 people in United States.

#202among Animation in United States#4846among Brand in United States#661in Kids & Family

The average Sylvanian Families fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Kids & Family · Type: Brand · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sylvanian Families profile in United States.

Audience size
318K
in United States
Gender
74.7%♀
25.3% male
Age
37.4
average years
Country rank
#46924
Brand in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sylvanian Families

74.7% are female, 25.3% are male, average age 37.4.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Sylvanian Families audience in United States
MetricValue
Female74.7%
Male25.3%
Average age37.4
Estimated audience size317,844
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Sylvanian Families audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4918%
50+17%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Sylvanian Families audience comes from United States.

Worldwide audience distribution share by country for Sylvanian Families
CountryShare
Brazil18.1%
United Kingdom16.4%
United States6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sylvanian Families audience in United States is strongest.

Fig. 05

Top regions by affinity

Sylvanian Families customers by region in United States
#RegionReachAffinity×
01California~70K2.02×
02Hawaii~2K1.70×
03Washington~9K1.50×
04Oregon~5K1.45×
05Texas~40K1.41×
06Nevada~4K1.37×
07Utah~3K1.25×
08New York~20K1.24×
09Illinois~10K1.21×
10Arizona~8K1.21×
11Massachusetts~7K1.15×
12Virginia~8K1.10×
13Rhode Island~1K1.09×
14Oklahoma~4K1.06×
15Florida~20K1.02×
16New Jersey~8K1.02×
17Connecticut~3K1.02×
18Maryland~5K1.01×
19Maine~1K1.01×
20Minnesota~4K1.00×
21Alaska<1K1.00×
22Washington, District of Columbia<1K0.98×
23New Mexico~2K0.97×
24Kentucky~4K0.96×
25Idaho~1K0.96×
26Indiana~5K0.95×
27Vermont<1K0.95×
28Georgia~9K0.94×
29North Carolina~9K0.94×
30Kansas~2K0.94×
31Pennsylvania~10K0.93×
32Colorado~5K0.93×
33New Hampshire~1K0.93×
34Arkansas~2K0.89×
35Nebraska~1K0.89×
36West Virginia~1K0.89×
37Michigan~7K0.87×
38Tennessee~5K0.87×
39Wisconsin~4K0.87×
40Ohio~8K0.86×
41Missouri~4K0.86×
42Montana<1K0.84×
43Delaware<1K0.84×
44Iowa~2K0.83×
45North Dakota<1K0.80×
46South Carolina~4K0.79×
47Alabama~3K0.78×
48South Dakota<1K0.78×
49Louisiana~3K0.76×
50Mississippi~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Sylvanian Families, United States
0.72×1.00×2.02×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sylvanian Families. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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