Mogwai Audience in United States
Mogwai has an estimated audience of 288,302 people in United States. 39.3% are female, 60.7% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Thom Yorke, Resident Advisor, Deftones, Brian Eno, Radiohead.
The average Mogwai fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Thom Yorke, Resident Advisor, Deftones, with strongest over-indexing on Thom Yorke (236.11× the country average). Demographically, the Mogwai audience skews more male with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Mogwai fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 39.1 |
| Estimated audience size | 288,302 |
Audience persona
The typical Mogwai fan in United States is more male, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Thom Yorke.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,674 | 1.09× |
| Texas | 22,881 | 0.92× |
| New York | 16,409 | 1.02× |
| Florida | 13,999 | 0.72× |
| Michigan | 11,334 | 1.5× |
| Pennsylvania | 10,030 | 1.03× |
| Illinois | 9,645 | 1× |
| Washington | 8,802 | 1.52× |
| Ohio | 8,716 | 0.98× |
| North Carolina | 7,556 | 0.87× |
| Georgia | 7,157 | 0.81× |
| Virginia | 6,739 | 0.96× |
| Massachusetts | 6,383 | 1.12× |
| Arizona | 5,952 | 1.01× |
| Oregon | 5,942 | 1.8× |
| New Jersey | 5,881 | 0.8× |
| Colorado | 5,784 | 1.27× |
| Tennessee | 5,547 | 0.96× |
| Indiana | 5,188 | 0.99× |
| Missouri | 4,928 | 1.06× |
| Minnesota | 4,423 | 1.07× |
| Maryland | 4,349 | 0.88× |
| Wisconsin | 4,310 | 0.99× |
| Kentucky | 3,679 | 1.02× |
| Oklahoma | 3,435 | 1.07× |
| South Carolina | 3,266 | 0.75× |
| Alabama | 3,043 | 0.76× |
| Utah | 3,015 | 1.17× |
| Louisiana | 2,998 | 0.81× |
| Connecticut | 2,745 | 0.95× |
| Nevada | 2,717 | 0.97× |
| Kansas | 2,327 | 1.02× |
| Iowa | 2,210 | 0.93× |
| Arkansas | 2,118 | 0.89× |
| New Mexico | 1,522 | 1.05× |
| Idaho | 1,496 | 1.03× |
| Mississippi | 1,468 | 0.62× |
| Maine | 1,259 | 1.22× |
| Hawaii | 1,249 | 1.01× |
| West Virginia | 1,248 | 0.93× |
| New Hampshire | 1,246 | 1.1× |
| Nebraska | 1,210 | 0.84× |
| Rhode Island | 1,002 | 1.09× |
| Montana | 856 | 1.07× |
| Washington, District of Columbia | 840 | 0.97× |
| Alaska | 671 | 1.09× |
| Vermont | 592 | 1.17× |
| Delaware | 539 | 0.68× |
| South Dakota | 515 | 0.77× |
| North Dakota | 471 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thom Yorke | 236.11× | Music & Radio |
| Resident Advisor | 69.05× | Music & Radio |
| Deftones | 52.34× | Music & Radio |
| Brian Eno | 107.6× | Music & Radio |
| Radiohead | 45.47× | Music & Radio |
| Ozzy Osbourne | 18.72× | Music & Radio |
| Aphex Twin | 74.41× | Music & Radio |
| Gorillaz | 31.49× | Music & Radio |
| Livemusic | 9.38× | Music & Radio |
| Beetlejuice | 8.27× | Movies & TV |
| Foals | 76.5× | Music & Radio |
| Kurt Cobain | 18.82× | Music & Radio |
| Chris Cornell | 25.52× | Music & Radio |
| The Kills | 49.73× | Music & Radio |
| Chester Bennington | 26.82× | Music & Radio |
| The Smiths | 23.23× | Music & Radio |
| Rebecca Ferguson | 20.52× | Movies & TV |
| Courteney Cox | 18.87× | Movies & TV |
| Discogs | 25.1× | Music & Radio |
| Slipknot (band) | 22.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.42 |
| Patriotism | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.29 |
| Pet Ownership | JOY | 1.25 |
| Sustainability | BALANCE | 1.24 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| United Kingdom | 18.4% |
| France | 9.6% |
See Mogwai audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does Mogwai have in United States?
Mogwai has an estimated audience of 288,302 people in United States, concentrated in California and Texas.
What is the gender split and age of Mogwai fans?
39.3% of Mogwai fans are female, 60.7% are male, with an average age of 39.1 years.
Which brands do Mogwai fans like most?
Mogwai fans show strongest brand affinity for Thom Yorke (236.11×), Resident Advisor (69.05×), and Deftones (52.34×) over the country average.
Where do Mogwai fans live in United States?
Mogwai fans in United States are most concentrated in California (reach 34,674), Texas (reach 22,881), and New York (reach 16,409). These three regions account for the largest share of the active audience.
What other brands do Mogwai fans also like?
Beyond Mogwai itself, the audience over-indexes on Resident Advisor (69.05×), Deftones (52.34×), Brian Eno (107.6×), and Radiohead (45.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mogwai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.