Rascasse Audience Intelligence

Mogwai Audience in United States

A data profile of the people who buy, follow and care about Mogwai in United States — modelled from more than twelve digital signal sources. Mogwai has an estimated audience of 264,066 people in United States.

#853among Band in United States#12899among Person in United States#7532in Music & Radio

The average Mogwai fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brian Eno, Aphex Twin, Radiohead, with strongest over-indexing on Brian Eno (111.41× the country average).

Demographically, the Mogwai audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mogwai fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Brian Eno.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mogwai profile in United States.

Audience size
264K
in United States
Gender
39.3%♀
60.7% male
Age
39.1
average years
Country rank
#51497
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mogwai fans

39.3% are female, 60.7% are male, average age 39.1.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Mogwai audience in United States
MetricValue
Female39.3%
Male60.7%
Average age39.1
Estimated audience size264,066
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Mogwai audience in United States
Age bracketShare%
16-1923%
20-2912%
30-3924%
40-4922%
50+18%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Mogwai audience comes from United States.

Worldwide audience distribution share by country for Mogwai
CountryShare
United States24.6%
United Kingdom17.6%
France9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mogwai audience in United States is strongest.

Fig. 05

Top regions by affinity

Mogwai fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~5K1.65×
02Washington~8K1.44×
03Michigan~10K1.26×
04Colorado~6K1.22×
05Maine~1K1.18×
06New Hampshire~1K1.16×
07Utah~3K1.12×
08Alaska<1K1.12×
09Oklahoma~4K1.09×
10New Mexico~2K1.09×
11Vermont<1K1.08×
12Montana<1K1.06×
13Massachusetts~6K1.05×
14Missouri~5K1.04×
15Minnesota~4K1.04×
16Idaho~2K1.04×
17Hawaii~1K1.04×
18California~30K1.03×
19Kansas~2K1.03×
20Rhode Island<1K1.03×
21Kentucky~4K1.02×
22Pennsylvania~10K1.01×
23West Virginia~1K1.01×
24Arizona~6K1.00×
25Wisconsin~4K1.00×
26Iowa~2K0.99×
27Tennessee~6K0.97×
28Nevada~3K0.97×
29Ohio~9K0.96×
30Illinois~9K0.95×
31Indiana~5K0.95×
32North Dakota<1K0.95×
33New York~20K0.94×
34Connecticut~3K0.94×
35Arkansas~2K0.94×
36Nebraska~1K0.94×
37Washington, District of Columbia<1K0.94×
38Virginia~6K0.92×
39South Dakota<1K0.92×
40Texas~20K0.88×
41Louisiana~3K0.88×
42North Carolina~8K0.87×
43Maryland~4K0.87×
44Delaware<1K0.84×
45Alabama~3K0.82×
46South Carolina~3K0.81×
47Georgia~7K0.80×
48New Jersey~6K0.79×
49Mississippi~2K0.79×
50Florida~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Mogwai, United States
0.74×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mogwai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mogwai audience
#·InterestCategoryAffinity×
01Brian EnoMusic & Radio111.41×
02Aphex TwinMusic & Radio83.35×
03FoalsMusic & Radio77.30×
04New York City SubwayCars & Mobility63.06×
05Thom YorkeMusic & Radio59.90×
06Talking HeadsMusic & Radio51.22×
07The KillsMusic & Radio50.00×
08RadioheadMusic & Radio44.86×
09Bon IverMusic & Radio37.95×
10hannah montanaMovies & TV34.33×
11Resident AdvisorMusic & Radio31.05×
12Nuclear power plantHome & Garden30.82×
13Diego RiveraArts & Culture20.00×
14DeftonesMusic & Radio16.70×
15Conan (talk show)Movies & TV15.38×
16Tate ModernArts & Culture12.88×
17International educationBusiness & Career11.52×
18Sam ElliottMovies & TV7.75×
19Planet FitnessSports2.90×
20EBayShopping2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mogwai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mogwai audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
IndividualismJOY1.64×
SpiritualityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mogwai audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Quality AwarenessPREMIUM0.69×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mogwai have in United States?

Mogwai has an estimated audience of 264,066 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mogwai fans?

39.3% of Mogwai fans are female, 60.7% are male, with an average age of 39.1 years.

03

Which brands do Mogwai fans like most?

Mogwai fans show strongest brand affinity for Brian Eno (111.41×), Aphex Twin (83.35×), and Radiohead (44.86×) over the country average.

04

Where do Mogwai fans live in United States?

Mogwai fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mogwai fans also like?

Beyond Mogwai itself, the audience over-indexes on Aphex Twin (83.35×), Radiohead (44.86×), New York City Subway (63.06×), and hannah montana (34.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mogwai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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