Rascasse Audience Intelligence

PJ Trailers Target Market in United States

A data profile of the people who buy, follow and care about PJ Trailers in United States — modelled from more than twelve digital signal sources. PJ Trailers has an estimated audience of 552,472 people in United States.

#3550among Brand in United States#2150in Business & Career

The average PJ Trailers fan in United States is 45.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Thom Yorke, Drain cleaner, Solar energy, with strongest over-indexing on Thom Yorke (111.95× the country average).

Demographically, the PJ Trailers audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PJ Trailers fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Thom Yorke.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PJ Trailers profile in United States.

Audience size
552K
in United States
Gender
10.2%♀
89.8% male
Age
45.0
average years
Country rank
#34545
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PJ Trailers

10.2% are female, 89.8% are male, average age 45.0.

Fig. 02

Gender split

10.2%
Female
89.8%
Male
Demographic split for PJ Trailers audience in United States
MetricValue
Female10.2%
Male89.8%
Average age45.0
Estimated audience size552,472
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the PJ Trailers audience in United States
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

94.1%

of the worldwide PJ Trailers audience comes from United States.

Worldwide audience distribution share by country for PJ Trailers
CountryShare
United States94.1%
Canada4.4%
Mexico0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PJ Trailers audience in United States is strongest.

Fig. 05

Top regions by affinity

PJ Trailers customers by region in United States
#RegionReachAffinity×
01North Dakota~3K3.00×
02South Dakota~3K2.50×
03Montana~4K2.27×
04New Mexico~6K2.01×
05Wyoming~2K1.95×
06Iowa~8K1.65×
07Nebraska~5K1.63×
08Minnesota~10K1.56×
09Kansas~7K1.52×
10Wisconsin~10K1.37×
11Idaho~4K1.36×
12Texas~60K1.35×
13West Virginia~3K1.23×
14Utah~6K1.14×
15Oklahoma~7K1.13×
16Ohio~20K1.12×
17Arkansas~5K1.04×
18Missouri~9K1.02×
19Colorado~9K1.02×
20Kentucky~7K1.01×
21Michigan~10K0.93×
22Alaska~1K0.93×
23Indiana~9K0.90×
24Maine~2K0.87×
25Arizona~9K0.83×
26Louisiana~6K0.83×
27Mississippi~4K0.80×
28New Hampshire~2K0.77×
29Oregon~5K0.76×
30Tennessee~8K0.75×
31Hawaii~2K0.75×
32Delaware~1K0.75×
33Rhode Island~1K0.74×
34North Carolina~10K0.73×
35Washington, District of Columbia~1K0.72×
36Washington~8K0.67×
37Alabama~5K0.67×
38Nevada~4K0.67×
39Illinois~10K0.65×
40South Carolina~5K0.65×
41Virginia~8K0.59×
42Connecticut~3K0.57×
43Pennsylvania~10K0.55×
44Georgia~9K0.53×
45Maryland~5K0.48×
46California~30K0.45×
47Florida~20K0.42×
48Massachusetts~5K0.42×
49New Jersey~5K0.38×
50New York~10K0.37×
Fig. 06

Affinity by region

Affinity by region — PJ Trailers, United States
0.37×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PJ Trailers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PJ Trailers audience
#·InterestCategoryAffinity×
01Thom YorkeMusic & Radio111.95×
02Drain cleanerHome & Garden69.42×
03Villeroy & BochHome & Garden46.38×
04Rockwell AutomationBusiness & Career45.32×
05IvecoCars & Mobility42.52×
06Paul StanleyMusic & Radio35.16×
07Lincoln ElectricBusiness & Career32.62×
08Goodyear Tire and Rubber CompanyCars & Mobility25.37×
09WD-40Home & Garden24.08×
10StihlHome & Garden22.15×
11Lawn mowerHome & Garden10.23×
12BuickCars & Mobility9.97×
13CarcareCars & Mobility9.08×
14MotorboatCars & Mobility8.95×
15Solar energyHome & Garden8.91×
16Discount TireShopping8.48×
17Renewable energyBusiness & Career6.28×
18Advance Auto PartsCars & Mobility5.68×
19AutoZoneCars & Mobility4.89×
20FedExBusiness & Career4.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PJ Trailers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PJ Trailers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.82×
Convenience OrientationPREMIUM3.14×
Need for SecurityCONSERVATISM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PJ Trailers audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.55×
CreativityOPEN0.56×
Design AffinityPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PJ Trailers's target market in United States?

PJ Trailers's target market in United States covers an estimated 552,472 people, concentrated in Texas and California.

02

What is the gender split and age of PJ Trailers customers?

10.2% of the PJ Trailers audience are female, 89.8% are male, with an average age of 45.0 years.

03

Which brands do PJ Trailers fans like most?

PJ Trailers fans show strongest brand affinity for Thom Yorke (111.95×), Drain cleaner (69.42×), and Solar energy (8.91×) over the country average.

04

Where do PJ Trailers fans live in United States?

PJ Trailers fans in United States are most concentrated in Texas (reach ~60K), California (reach ~30K), and Ohio (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do PJ Trailers fans also like?

Beyond PJ Trailers itself, the audience over-indexes on Drain cleaner (69.42×), Solar energy (8.91×), Paul Stanley (35.16×), and Discount Tire (8.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See PJ Trailers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PJ Trailers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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