PJ Trailers Audience in United States

PJ Trailers has an estimated audience of 556,844 people in United States. 10.2% are female, 89.8% are male, average age 45.0. Top regions: Texas, California, Ohio. Top brand affinities: Thom Yorke, CarGurus, Google Maps, Capital One, Indeed.com.

The average PJ Trailers fan in United States is 45.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Thom Yorke, CarGurus, Google Maps, with strongest over-indexing on Thom Yorke (329.5× the country average). Demographically, the PJ Trailers audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of PJ Trailers fans

Demographic split for PJ Trailers audience in United States
MetricValue
Female10.2%
Male89.8%
Average age45.0
Estimated audience size556,844

Audience persona

The typical PJ Trailers fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Thom Yorke.

Top regions in United States

Top regions ranked by reach for PJ Trailers in United States
RegionReachAffinity
Texas65,1931.36×
California29,0310.47×
Ohio17,3261.01×
Florida15,5120.41×
Michigan13,5400.93×
North Carolina13,0220.78×
Minnesota12,7391.6×
Illinois12,4080.67×
Wisconsin11,4921.37×
New York10,2950.33×
Pennsylvania9,7400.52×
Indiana9,6240.95×
Colorado9,4531.08×
Arizona9,3390.82×
Missouri9,2161.03×
Georgia9,0090.53×
Iowa8,3501.82×
Tennessee8,2040.73×
Virginia7,7010.57×
Washington7,5890.68×
Oklahoma7,4851.21×
Kansas7,3591.68×
Kentucky6,8630.98×
Utah6,1641.24×
New Mexico6,0362.16×
Louisiana5,7350.8×
South Carolina5,1970.62×
Nebraska4,8761.75×
Arkansas4,8731.06×
Alabama4,7540.61×
Oregon4,6970.74×
Idaho4,1631.49×
Montana3,8542.5×
North Dakota3,5423.1×
Maryland3,5290.37×
Nevada3,3120.61×
South Dakota3,3042.57×
New Jersey3,2650.23×
Mississippi3,2250.7×
West Virginia3,1681.22×
Massachusetts3,0280.28×
Connecticut2,3800.43×
Wyoming1,9022.3×
Maine1,7620.88×
Hawaii1,5090.63×
New Hampshire1,3450.61×
Alaska8920.75×
Vermont7450.76×
Rhode Island7420.42×
Delaware7340.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PJ Trailers audience
BrandAffinityCategory
Thom Yorke329.5×Music & Radio
CarGurus25.98×Cars & Mobility
Google Maps10.43×Internet & Social Media
Capital One8.69×Business & Career
Indeed.com7.69×Business & Career
Circle K11.11×Shopping
Iveco65.95×Cars & Mobility
AutoZone5.66×Cars & Mobility
Enterprise Rent-A-Car8.45×Cars & Mobility
AccuWeather8.21×Home & Garden
Aaron Rodgers8.04×Sports
Discount Tire7.27×Shopping
Lawn mower8.79×Home & Garden
OtterBox22.36×Technology & Electronics
Nicolas Cage13.55×Movies & TV
Bruce Willis7.8×Movies & TV
Hair Cuttery17.79×Beauty & Wellness
Advance Auto Parts6.47×Cars & Mobility
Bachelor of Business Administration38.87×Business & Career
Villeroy & Boch34.32×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PJ Trailers audience
TraitClusterScore
PatriotismCONSERVATISM3.34
DIY MentalityTHRILL2.07
Need for SecurityCONSERVATISM1.94
Family OrientationCONSERVATISM1.88
Convenience OrientationPREMIUM1.77
Career OrientationPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for PJ Trailers
CountryShare
United States94.1%
Canada4.4%
Mexico0.8%

See PJ Trailers audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does PJ Trailers have in United States?

PJ Trailers has an estimated audience of 556,844 people in United States, concentrated in Texas and California.

What is the gender split and age of PJ Trailers fans?

10.2% of PJ Trailers fans are female, 89.8% are male, with an average age of 45.0 years.

Which brands do PJ Trailers fans like most?

PJ Trailers fans show strongest brand affinity for Thom Yorke (329.5×), CarGurus (25.98×), and Google Maps (10.43×) over the country average.

Where do PJ Trailers fans live in United States?

PJ Trailers fans in United States are most concentrated in Texas (reach 65,193), California (reach 29,031), and Ohio (reach 17,326). These three regions account for the largest share of the active audience.

What other brands do PJ Trailers fans also like?

Beyond PJ Trailers itself, the audience over-indexes on CarGurus (25.98×), Google Maps (10.43×), Capital One (8.69×), and Indeed.com (7.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PJ Trailers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.