Lincoln Electric Audience in United States

Lincoln Electric logo

Lincoln Electric has an estimated audience of 786,022 people in United States. 14.7% are female, 85.3% are male, average age 41.2. Top regions: Ohio, Texas, California. Top brand affinities: TweetDeck, Wood (magazine), Welding power supply, American Welding Society, AutoZone.

The average Lincoln Electric fan in United States is 41.2 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, California. Top brand affinities include TweetDeck, Wood (magazine), Welding power supply, with strongest over-indexing on TweetDeck (937.5× the country average). Demographically, the Lincoln Electric audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Lincoln Electric fans

Demographic split for Lincoln Electric audience in United States
MetricValue
Female14.7%
Male85.3%
Average age41.2
Estimated audience size786,022

Audience persona

The typical Lincoln Electric fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for TweetDeck.

Top regions in United States

Top regions ranked by reach for Lincoln Electric in United States
RegionReachAffinity
Ohio125,0015.16×
Texas63,7510.94×
California49,2830.57×
Michigan23,8651.16×
Illinois23,2530.89×
Nebraska21,6915.5×
Pennsylvania21,5400.81×
New York21,4290.49×
Florida21,3240.4×
Georgia19,6120.81×
Virginia15,4550.81×
Indiana15,4091.07×
North Carolina15,2450.64×
Louisiana13,2201.3×
Arizona12,8450.8×
Tennessee12,5200.79×
Oklahoma11,9171.37×
Colorado11,3600.92×
Wisconsin10,6110.9×
Washington10,4160.66×
Alabama10,2830.94×
South Carolina8,9980.76×
Missouri8,7890.69×
New Jersey8,5740.43×
Mississippi8,0401.24×
Iowa7,9261.22×
Kentucky7,6350.77×
Minnesota7,4360.66×
Kansas6,5781.06×
Utah6,5340.93×
Massachusetts5,9470.38×
Oregon5,7960.64×
Maryland4,9830.37×
Nevada4,8170.63×
Arkansas4,5410.7×
Montana4,2941.97×
Idaho4,0501.03×
New Mexico3,9351×
West Virginia3,2190.88×
Connecticut3,1310.4×
South Dakota2,2051.21×
New Hampshire2,0610.67×
North Dakota1,9521.21×
Maine1,9230.68×
Wyoming1,8081.55×
Alaska1,6640.99×
Rhode Island1,0620.42×
Hawaii1,0300.3×
Washington, District of Columbia9090.38×
Delaware8320.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lincoln Electric audience
BrandAffinityCategory
TweetDeck937.5×Internet & Social Media
Wood (magazine)42.88×Business & Career
Welding power supply48.28×Home & Garden
American Welding Society60.44×Business & Career
AutoZone6.42×Cars & Mobility
ESAB86.94×Home & Garden
Welding helmet46.04×Business & Career
Shielded metal arc welding44.26×
Gas metal arc welding35.31×Politics & Society
Wrench7.48×Home & Garden
Orbital welding98.1×Business & Career
Advance Auto Parts7.15×Cars & Mobility
National Farm Machinery Show40.75×Business & Career
American Home Shield24.01×Home & Garden
Welding7.24×Home & Garden
Hilti38.25×Home & Garden
Hammer6.85×Home & Garden
Plastic welding51.89×Home & Garden
Harbor Freight Tools9.71×Home & Garden
O'Reilly Auto Parts6.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lincoln Electric audience
TraitClusterScore
PatriotismCONSERVATISM1.9
DIY MentalityTHRILL1.82
Need for SecurityCONSERVATISM1.54
Risk AppetiteTHRILL1.32
Convenience OrientationPREMIUM1.32
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Lincoln Electric
CountryShare
United States61.2%
Canada4.4%
Mexico4.2%

See Lincoln Electric audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Lincoln Electric have in United States?

Lincoln Electric has an estimated audience of 786,022 people in United States, concentrated in Ohio and Texas.

What is the gender split and age of Lincoln Electric fans?

14.7% of Lincoln Electric fans are female, 85.3% are male, with an average age of 41.2 years.

Which brands do Lincoln Electric fans like most?

Lincoln Electric fans show strongest brand affinity for TweetDeck (937.5×), Wood (magazine) (42.88×), and Welding power supply (48.28×) over the country average.

Where do Lincoln Electric fans live in United States?

Lincoln Electric fans in United States are most concentrated in Ohio (reach 125,001), Texas (reach 63,751), and California (reach 49,283). These three regions account for the largest share of the active audience.

What other brands do Lincoln Electric fans also like?

Beyond Lincoln Electric itself, the audience over-indexes on Wood (magazine) (42.88×), Welding power supply (48.28×), American Welding Society (60.44×), and AutoZone (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lincoln Electric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.