Rascasse Audience Intelligence

Lincoln Electric Target Market in United States

A data profile of the people who buy, follow and care about Lincoln Electric in United States — modelled from more than twelve digital signal sources. Lincoln Electric has an estimated audience of 792,528 people in United States.

#2853among Brand in United States#1755in Business & Career

The average Lincoln Electric fan in United States is 41.2 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Texas, California.

Top brand affinities include TweetDeck, Wood (magazine), Welding power supply, with strongest over-indexing on TweetDeck (937.5× the country average).

Demographically, the Lincoln Electric audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lincoln Electric fan in United States is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for TweetDeck.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lincoln Electric profile in United States.

Audience size
793K
in United States
Gender
14.7%♀
85.3% male
Age
41.2
average years
Country rank
#27641
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lincoln Electric

14.7% are female, 85.3% are male, average age 41.2.

Fig. 02

Gender split

14.7%
Female
85.3%
Male
Demographic split for Lincoln Electric audience in United States
MetricValue
Female14.7%
Male85.3%
Average age41.2
Estimated audience size792,528
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Lincoln Electric audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

61.1%

of the worldwide Lincoln Electric audience comes from United States.

Worldwide audience distribution share by country for Lincoln Electric
CountryShare
United States61.1%
Mexico4.4%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lincoln Electric audience in United States is strongest.

Fig. 05

Top regions by affinity

Lincoln Electric customers by region in United States
#RegionReachAffinity×
01Ohio~200K6.61×
02Nebraska~20K5.31×
03Montana~5K2.20×
04Wyoming~2K1.37×
05Louisiana~10K1.30×
06Oklahoma~10K1.30×
07Iowa~8K1.27×
08Mississippi~8K1.26×
09South Dakota~2K1.17×
10North Dakota~2K1.17×
11Michigan~20K1.15×
12Indiana~20K1.09×
13Kansas~6K1.04×
14Idaho~4K1.03×
15New Mexico~4K0.99×
16Alabama~10K0.97×
17Alaska~2K0.97×
18Texas~60K0.95×
19West Virginia~3K0.91×
20Wisconsin~10K0.90×
21Utah~6K0.90×
22Colorado~10K0.89×
23Delaware~2K0.89×
24Illinois~20K0.85×
25Georgia~20K0.84×
26Pennsylvania~20K0.83×
27Tennessee~10K0.80×
28Arizona~10K0.78×
29South Carolina~9K0.78×
30Kentucky~8K0.78×
31Maine~2K0.77×
32Virginia~10K0.76×
33Arkansas~5K0.76×
34New Hampshire~2K0.75×
35Missouri~9K0.71×
36Nevada~5K0.71×
37Oregon~6K0.70×
38Minnesota~8K0.67×
39Washington~10K0.66×
40Rhode Island~2K0.66×
41North Carolina~20K0.64×
42Hawaii~2K0.61×
43Washington, District of Columbia~1K0.60×
44Connecticut~5K0.58×
45California~50K0.55×
46Maryland~7K0.50×
47New York~20K0.49×
48New Jersey~9K0.47×
49Massachusetts~7K0.43×
50Florida~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Lincoln Electric, United States
0.40×1.00×6.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lincoln Electric audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lincoln Electric audience
#·InterestCategoryAffinity×
01TweetDeckInternet & Social Media937.50×
02Orbital weldingBusiness & Career98.10×
03ESABHome & Garden86.94×
04American Welding SocietyBusiness & Career60.44×
05Plastic weldingHome & Garden51.89×
06Welding power supplyHome & Garden48.28×
07Welding helmetBusiness & Career46.04×
08Shielded metal arc weldingTopic44.26×
09Wood (magazine)Business & Career42.88×
10National Farm Machinery ShowBusiness & Career40.75×
11HiltiHome & Garden38.25×
12Gas metal arc weldingPolitics & Society35.31×
13American Home ShieldHome & Garden24.01×
14WD-40Home & Garden22.94×
15WrenchHome & Garden7.48×
16WeldingHome & Garden7.24×
17Advance Auto PartsCars & Mobility7.15×
18HammerHome & Garden6.85×
19O'Reilly Auto PartsCars & Mobility6.47×
20AutoZoneCars & Mobility6.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lincoln Electric audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lincoln Electric audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.90×
PatriotismCONSERVATISM1.62×
Need for SecurityCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lincoln Electric audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Luxury OrientationPREMIUM0.88×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lincoln Electric's target market in United States?

Lincoln Electric's target market in United States covers an estimated 792,528 people, concentrated in Ohio and Texas.

02

What is the gender split and age of Lincoln Electric customers?

14.7% of the Lincoln Electric audience are female, 85.3% are male, with an average age of 41.2 years.

03

Which brands do Lincoln Electric fans like most?

Lincoln Electric fans show strongest brand affinity for TweetDeck (937.5×), Wood (magazine) (42.88×), and Welding power supply (48.28×) over the country average.

04

Where do Lincoln Electric fans live in United States?

Lincoln Electric fans in United States are most concentrated in Ohio (reach ~200K), Texas (reach ~60K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lincoln Electric fans also like?

Beyond Lincoln Electric itself, the audience over-indexes on Wood (magazine) (42.88×), Welding power supply (48.28×), American Welding Society (60.44×), and AutoZone (6.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lincoln Electric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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