American Welding Society Audience in United States

American Welding Society logo

American Welding Society has an estimated audience of 736,865 people in United States. 19.1% are female, 80.9% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Mick Jagger, Autism Awareness, Diabetes mellitus awareness, CarGurus, Lincoln Electric.

The average American Welding Society fan in United States is 37.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mick Jagger, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Mick Jagger (71.07× the country average). Demographically, the American Welding Society audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: Charity

Demographics of American Welding Society fans

Demographic split for American Welding Society audience in United States
MetricValue
Female19.1%
Male80.9%
Average age37.2
Estimated audience size736,865

Audience persona

The typical American Welding Society fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Mick Jagger.

Top regions in United States

Top regions ranked by reach for American Welding Society in United States
RegionReachAffinity
Texas75,6321.19×
California58,8180.73×
Florida48,5730.97×
New York28,9290.7×
Ohio26,1051.15×
Pennsylvania23,7330.96×
Michigan21,9041.14×
Illinois20,9850.85×
Louisiana18,2741.92×
Georgia17,4410.77×
North Carolina17,0600.77×
Indiana16,8011.25×
Virginia15,5490.87×
Wisconsin15,4061.39×
Washington13,9670.94×
Tennessee13,7340.93×
Alabama12,8911.25×
Arizona12,4160.83×
Missouri12,2541.03×
Colorado12,1521.05×
South Carolina11,1831.01×
New Jersey9,7200.52×
Oklahoma9,5291.16×
Kentucky8,8260.96×
Minnesota8,8120.83×
Utah7,4071.12×
Iowa7,4061.22×
Maryland7,3810.58×
Oregon7,0910.84×
Kansas7,0281.21×
Arkansas6,5501.08×
Massachusetts6,1560.42×
New Mexico5,9851.62×
Mississippi5,5300.91×
Idaho5,2701.43×
Connecticut4,4750.61×
Nevada4,2610.6×
Nebraska3,6831×
West Virginia3,3480.98×
Alaska3,3412.12×
South Dakota3,0051.76×
Maine2,4200.92×
Montana2,3171.13×
New Hampshire2,2570.78×
Wyoming2,0931.92×
North Dakota1,9721.3×
Rhode Island1,2110.52×
Hawaii1,1410.36×
Washington, District of Columbia9790.44×
Vermont7740.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Welding Society audience
BrandAffinityCategory
Mick Jagger71.07×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
CarGurus9.92×Cars & Mobility
Lincoln Electric53.02×Business & Career
Google Maps5.67×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.6×Business & Career
AutoZone5.19×Cars & Mobility
Capital One4.66×Business & Career
Income tax13.19×Business & Career
Advance Auto Parts5.83×Cars & Mobility
Nicolas Cage11.25×Movies & TV
Škoda Auto19.17×Cars & Mobility
Erin Andrews20×Sports
Toyota Supra12.41×Cars & Mobility
AccuWeather4.84×Home & Garden
Planet Fitness2.96×Sports
Hilti26.42×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Welding Society audience
TraitClusterScore
PatriotismCONSERVATISM2.58
Need for SecurityCONSERVATISM1.57
DIY MentalityTHRILL1.48
Pet OwnershipJOY1.45
Risk AppetiteTHRILL1.43
IndividualismJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for American Welding Society
CountryShare
United States47.1%
Italy4.5%
Germany4.5%

See American Welding Society audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does American Welding Society have in United States?

American Welding Society has an estimated audience of 736,865 people in United States, concentrated in Texas and California.

What is the gender split and age of American Welding Society fans?

19.1% of American Welding Society fans are female, 80.9% are male, with an average age of 37.2 years.

Which brands do American Welding Society fans like most?

American Welding Society fans show strongest brand affinity for Mick Jagger (71.07×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do American Welding Society fans live in United States?

American Welding Society fans in United States are most concentrated in Texas (reach 75,632), California (reach 58,818), and Florida (reach 48,573). These three regions account for the largest share of the active audience.

What other brands do American Welding Society fans also like?

Beyond American Welding Society itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), CarGurus (9.92×), and Lincoln Electric (53.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Welding Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.