Hilti Audience in United States

Hilti logo

Hilti has an estimated audience of 763,503 people in United States. 10.6% are female, 89.4% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Drill bit, Makita Tools, Pilot Flying J, Planes, Trains and Automobiles, Wood (magazine).

The average Hilti fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Drill bit, Makita Tools, Pilot Flying J, with strongest over-indexing on Drill bit (10.91× the country average). Demographically, the Hilti audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Hilti fans

Demographic split for Hilti audience in United States
MetricValue
Female10.6%
Male89.4%
Average age42.6
Estimated audience size763,503

Audience persona

The typical Hilti fan in United States is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Drill bit.

Top regions in United States

Top regions ranked by reach for Hilti in United States
RegionReachAffinity
California115,6741.38×
Texas93,8221.43×
New York62,9701.48×
Florida43,1790.84×
Pennsylvania24,2380.94×
Illinois23,5080.92×
Georgia23,0460.98×
New Jersey21,1361.09×
North Carolina20,9440.91×
Ohio20,8590.89×
Oklahoma20,0442.36×
Virginia19,6101.05×
Michigan19,1420.96×
Washington18,1081.18×
Colorado15,5571.29×
Massachusetts15,1251.01×
Indiana13,7260.98×
Maryland13,5991.04×
Arizona13,0530.84×
Tennessee13,0490.85×
Missouri12,4071.01×
Wisconsin11,4461×
Minnesota10,4960.96×
Oregon10,0691.15×
Utah9,6001.4×
Connecticut9,3291.22×
South Carolina8,8620.77×
Kansas8,0451.34×
Louisiana7,9590.81×
Alabama7,5230.71×
Kentucky7,4830.78×
Nevada7,2830.99×
Arkansas5,5610.88×
Iowa5,3110.84×
Hawaii4,3241.32×
Nebraska3,9541.03×
Idaho3,5410.92×
New Hampshire3,2431.08×
New Mexico3,0370.79×
Mississippi2,9070.46×
West Virginia2,2860.64×
Maine2,2620.83×
Washington, District of Columbia2,0900.91×
Rhode Island2,0810.86×
Montana1,6900.8×
South Dakota1,5920.9×
North Dakota1,4860.95×
Alaska1,4060.86×
Delaware1,3660.65×
Vermont1,0930.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hilti audience
BrandAffinityCategory
Drill bit10.91×Home & Garden
Makita Tools39.99×Home & Garden
Pilot Flying J11.26×Cars & Mobility
Planes, Trains and Automobiles25.54×Movies & TV
Wood (magazine)23.69×Business & Career
AutoZone4.15×Cars & Mobility
Milwaukee Electric Tool Corporation20.23×Home & Garden
Snocross43.28×Sports
Metabo57.14×Home & Garden
Harbor Freight Tools8.23×Home & Garden
JC Whitney49.15×Shopping
Ryobi15.44×Cars & Mobility
Screw9×Home & Garden
Snap-on16.35×Home & Garden
American Home Shield16.85×Home & Garden
Cutting tool (machining)8.51×Home & Garden
Dremel20.24×Home & Garden
Klein Tools17.42×Home & Garden
Advance Auto Parts4.42×Cars & Mobility
Paul Stanley16.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hilti audience
TraitClusterScore
Need for SecurityCONSERVATISM2.25
DIY MentalityTHRILL2.09
Quality AwarenessPREMIUM1.63
Risk AppetiteTHRILL1.53
Pet OwnershipJOY1.5
PatriotismCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Hilti
CountryShare
Germany13.2%
United States12.1%
Italy7.0%

See Hilti audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Hilti have in United States?

Hilti has an estimated audience of 763,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Hilti fans?

10.6% of Hilti fans are female, 89.4% are male, with an average age of 42.6 years.

Which brands do Hilti fans like most?

Hilti fans show strongest brand affinity for Drill bit (10.91×), Makita Tools (39.99×), and Pilot Flying J (11.26×) over the country average.

Where do Hilti fans live in United States?

Hilti fans in United States are most concentrated in California (reach 115,674), Texas (reach 93,822), and New York (reach 62,970). These three regions account for the largest share of the active audience.

What other brands do Hilti fans also like?

Beyond Hilti itself, the audience over-indexes on Makita Tools (39.99×), Pilot Flying J (11.26×), Planes, Trains and Automobiles (25.54×), and Wood (magazine) (23.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.